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Services For Disabled People Busniess Plan

The Disabled Services Business Plan outlines a business strategy for providing services and
products to individuals with disabilities.

Address: Kingdom of Saudi Arabia

Since: 1 August, 2023

Phone:

Email: Services.for.disabled.people @gmail.com

Website: www.Services_for_disabled_people.com

This business plan is provided on a confidential basis only for the benefit of selected, highly
qualified investors and is not for use by any other persons. It may not be reproduced, stored or
copied in any way. By accepting delivery of this Plan, the Recipient agrees to return this copy to
the Company at the above address if the Recipient does not undertake to subscribe to the Offer.
Do not copy, fax, reproduce or distribute without permission.

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Table Of Content

 Cover Page-----------------------------------------------------------------------------------( 2 )

 Table of contents---------------------------------------------------------------------------( 3 )

 Resources-----------------------------------------------------------------------------------( 12 )

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Brief Description of the Service
Services For Disabled People is a project that provides services to people with disabilities, the project includes
customized services within high levels of services to people with special needs in the field of focus on the
recognition in an increasing form of the importance of creating an inclusive and accessible community in the work
of The project and non-profit organizations in order to develop policies and programs that meet the needs of
people with disabilities, which include disability services within a wide range of support systems designed to
improve the quality of life for people with special needs, and these services include assistive technologies,
networks, mobility aids, communication devices and services Personal assistance, vocational training programs,
and specialized healthcare facilities within the treatment of specific disabilities, and within accessible public
transportation.

The service provided by the project is a comprehensive set of services designed to meet the needs of individuals
with disabilities, determined to establish a company that aims to provide support, assistance and empowerment to
people with disabilities.

The services provided will include to:

Personal Assistance: Trained and empathetic carers will provide personal care assistance, such as bathing, dressing
and grooming to assist persons with disabilities in their daily activities.

Mobility Solutions: The Company will provide mobility aids such as wheelchairs, crutches and other assistive
devices to improve mobility and independence for its customers.

Transportation Services: Specially adapted vehicles with wheelchair access will be provided for transportation to
medical appointments, social events and other destinations.

Occupational and Physical Therapy: Qualified therapists will provide personalized therapy sessions to help clients
improve their motor skills, enhance functionality, and restore independence.

Social and recreational programmes: The company will organize social events, workshops and recreational
activities in order to encourage socialization and enhance a sense of community among individuals with
disabilities.

Counseling and Support Services: Mental health professionals will provide counseling and emotional support to
both individuals with disabilities and their families, ensuring their all-round well-being

Our main goals in the Services For Disabled People project


The primary objective of this work is to improve the quality of life for individuals with disabilities in order to meet
their special needs and the challenges they face through these comprehensive services. The company aims to
create a supportive and inclusive environment so that individuals with disabilities can live a satisfactory life with
dignity and independence.

The first goal: to increase the market share in three years. The strategies to achieve this goal are:
 Increase the number of clients.
 Increased average sales volume.
 Develop a strong marketing and promotional plan.

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Market research and analysis
Market analysis and research is the basis of the Services For Disabled People project in its aim to provide services
for people with disabilities, and aims to clarify the size of the target market and identify the opportunities and
challenges that the company may face in entering this market and competing in it.

Customers : Determining the target market and understanding the needs of potential customers for services for
people with disabilities is the basis of the project, and work is done on the target market in defining it by focusing
on the categories of people with disabilities that need the services provided, which includes people with mobility
disabilities such as the disabled and those with other mobility disabilities, And people with visual impairments,
people with hearing disabilities, and those with mental disabilities or autism. The services provided can include
things such as personal care, therapeutic support, psychological support, mobility solutions, recreational activities,
and others.
In addition to the main buyers of services, they will be individuals with disabilities themselves, or their family
members and sponsors in some cases, in addition to that the company can cooperate with institutions and
organizations such as health facilities, rehabilitation centers and non-profit associations that also work in the field
of providing services to people with disabilities. .
Services For Disabled People is a project that aims to provide various services for people with disabilities. This
project is considered a great opportunity for growth in the market, as there is a large market in Saudi Arabia that
can be targeted. The needs and desires of people with disabilities and patients will be met by providing them with
appropriate services.
The future plan includes expanding the business to neighboring countries such as the Gulf countries that have a
large market and are ready to expand. However, the export process requires concern for the quality of the product
and maintaining communication with the health and environmental laws and regulations of those countries.

We carried out a SWOT analysis as follows:

Strengths : A specialized team, the project has a team with experience and qualifications within the field of
providing services to people with disabilities, and this enhances the quality of services provided. Also the
Experience and knowledge, allows those to benefit from his knowledge and experience to better provide services
to people with disabilities for their needs. In addition The project has a strong communication network in order to
build strong relationships with other institutions and organizations working in the same field, and this can
contribute to cooperation and future partnerships.

Weaknesses : Limited funding, the project faces financial constraints that hinder its expansion and the provision of
additional services. Also the Limited capabilities in marketing, the project may have difficulty in marketing to the
project and reaching potential beneficiaries due to weak capabilities in this field. In addition Lack of human
resources, can affect the lack of workers within the ability to meet the increasing demand for services.

Opportunities : Increased demand for services, the project may witness an increase in demand for services
provided to people with disabilities, and this could open new opportunities for growth and expansion. Also the
Expansion in new fields, this enables the expansion of the scope of services it provides to include new fields in
order to take advantage of the available opportunities. In addition Partnerships with institutions, based on
achieving cooperation with other institutions and strategic partnerships in order to enhance the impact of the
project and provide financial and technical support.

Threats : Intense competition The project may face strong competition from other institutions providing similar
services to persons with disabilities. Also the Legislation and policies Changes within legislation and policies may

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affect the provision of services and project financing. In addition Economic Risks Economic turmoil can affect the
financial stability of a project and reduce available financing.

B. Market size and trends.

The size of the total market for the Services For Disabled People project is determined according to expectations at
the level of all regions of the Kingdom of Saudi Arabia to reach a large percentage of stakeholders and patients,
and it is expected to reach 45% in 2023 of the target customers in the market, and it will rise to 55 % by 2026, and
this indicates a high funding amount and donation for the project in order to support the non-profit project in
helping people with disabilities and patients within the scope of the project.

Factors Affecting Market Growth:


The main factors affecting market growth include the following:
 Awareness and social changes. These are in order to increase awareness of the rights and needs of persons with
disabilities and social developments that support the provision of services.
 Technological developments will be provided on medical technology and technological aids to persons with
disabilities.
 Legislation and government policies will influence legislation and policies that support the rights of persons with
disabilities and encourage the provision of services.
 Economic trends influence the current economic conditions and future expectations on the use of the services
provided.

C. Competition and competitive edges.

The current competitors are the Medical Rehabilitation Hospital in King Fahd Medical City in Riyadh. And the
Medical Rehabilitation Hospital in Madinah. And the Medical Rehabilitation Center at King Khalid Hospital in
Hail. And the Medical Rehabilitation Center in Al-Qunfudhah Hospital. And the Medical Rehabilitation Center at
King Faisal Hospital in Taif, we believe in the Services For Disabled People project that we will dominate the
market through our quality, planning, marketing and sales strategies, competitors are located in Saudi Arabia.
The Services For Disabled People project will provide all competitive and satisfactory services to people with
disabilities and patients like the current competitors, except that the project will provide customers with a free
treatment experience for a limited period, and this thing gives the project a competitive advantage among
competitors.

Competitors' actions will be known and learned from them By learning about competitors' actions and practices in
the market, there may be opportunities to improve products or provide new services in order to improve the
delivery process based on what we know about competitors' movements.

To determine the market share and production capabilities by trying to determine the market share occupied by
each competition, as well as the production capabilities of these companies and the distribution methods they use.

It will determine the opportunities and challenges in competing with competitors by identifying the opportunities
that can be exploited to compete with competitors and the challenges that the project may face in the market in

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order to be important to identify the points that can make us outperform the competitors and how to exploit them
in the best possible way.

D. Estimated market share and sales.

percentage will be acquired 20% of the market in the first year according to a plan to reach 45% at the end of
2023, and by reaching 2026 we will reach 55% during the first three years, and a marketing plan will be relied
upon in order to achieve the goals and sales strategies of the organization to reach the goal In order to estimate the
market share and sales to services for people with disabilities for the next three years, several factors are taken into
account in estimating the market size in determining the estimated total market size for services for people with
disabilities by relying on available market data, in addition to determining the share The target market based on the
company's competitive advantages and market entry strategies in determining the target market share to reach in
the coming years, in addition to estimating the market share and sales in determining the market size and the target
market share in reaching it and this requires an analysis of current trends and expected developments in the market
Also, make sure of the estimates in determining the market share and sales.

V. Marketing Plan

A. Overall marketing strategy.

The marketing philosophy and strategy for a company that services people with disabilities should be based on the
vision and objectives of the company and aim at achieving competitive advantages and attracting target customers.
To follow the marketing plan for the services of people with disabilities is an essential part of the business plan,
and aims to achieve sales expectations, attract customers and promote the permanent growth of the company, and
the digital marketing strategy of the organization consists of creating a website to explain the services provided to
people with disabilities with newsletters and notices And ads, in addition to SEO search engine optimization and
social media management In this plan, we can provide the following main goals:
First, the Services For Disabled People project is positioned as the number one project for people with disabilities.
Second, achieving access to the target groups with a high market value for the first year and an annual growth rate
of 20% as a maximum.
Third, detailing the sales and service policies that the company will adopt to deal with customers, including
policies for responding to inquiries, return and replacement policies, and how to deal with complaints and
inquiries.
Fourth, a description of the promotion and advertising strategies that the company will use to introduce and
promote its services. We will explain the advertising channels that the company will use and how the advertising
campaigns will be.
Fifth, there may be opportunities to use innovative or unusual marketing concepts to increase the acceptance of
people with disabilities, such as offering free trial services, launching temporary promotions, or using new models
for contracting with customers.
Sixth, it must be determined whether and why services will initially be provided internationally, nationally or
regionally. Plans to extend sales should also be identified later if there is an expected growth in demand for the
services.

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Seventh, government contracts Government contracts can be an important means of subsidizing product
development costs and overheads. Plans for obtaining government contracts and the necessary procedures must be
defined.

B. Pricing

In Services for Disabled People, the pricing strategy of the action plan for services for people with disabilities will
be adhered to. The organization must take into account several factors in order to determine the prices at which it
will provide its services and direct them towards achieving success and profitability. The following is followed:

Price comparison with competitors: To be done on studying the prices of the main competitors and determining
whether the price of the institution will be lower or higher than them, because the determination of special prices
in Services For Disabled People must depend on the knowledge of the institution in the added value provided by
its own service compared to competitors.

Maintaining competitiveness and achieving profitability: Services For Disabled People's pricing policy may be
lower than that of competitors to attract customers and maintain market share, however you must be sensitive in
order to maintain profitability. It can achieve this by increasing added value, improving efficiency in services,
reducing labor costs, and improving internal processes.

Justifying the price and adding value: Services For Disabled People must explain how it will achieve added value
through factors such as quality, guarantee, timing, performance and distinguished service, and make sure to clarify
the benefits that customers with disabilities receive when using Services For Disabled People services and how it
will outperform competitors.

Increase added value: There may be opportunities to increase the added value by providing distinguished services
or additional benefits to customers, such as providing technical support around the clock or obtaining special
instructions for customers with special needs.

C. Sales tactics.

In order to achieve success in Services for Disabled People within achieving the expected sales of services for
people with disabilities, the development of an integrated strategy for the sales force, according to expectations
when the project begins on the ground, will reach a high sales plan that may reach three million riyals in the first
three years , In order to achieve this goal, it will depend on enhancing the experience of customers with disabilities
in determining the appropriate sales force for the services of the Services for Disabled People project, whether
through the company's sales team or external sales representatives. The selection of distributors or sales
representatives who have experience and competence in the field of services for persons with disabilities. And to
develop a marketing plan through direct mail, magazines, newspapers or other appropriate means to communicate
with target customers. And to determine the expected sales of each sales representative annually and determine the
percentage of commission or incentives that they will receive based on achieving the goals.

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D. Advertising and promotion.

In order to attract the attention of customers with disabilities and patients, they will be drawn to the institution's
services for people with disabilities through the use of a set of the following advertising and promotional methods:

Commercial ads: To determine the type of advertising campaign that will be used in order to promote the
institution’s services for people with disabilities and patients in the use of commercial advertisements in
specialized magazines and newspapers as well as on the Internet and through social media

Sales aid: The sales assistance should evaluate potential customers with disabilities and patients in order to
increase their interest in the organization's services. The sales assistance may include presenting special offers,
training on the use of services, and providing advertising and promotional materials.

Direct mail and telemarketing: To be based on direct mail and telemarketing in order to communicate with
potential customers to provide offers and information related to the services of the institution.

Digital Marketing: To use digital marketing effectively in order to promote the services of the institution, and to
target audiences with disabilities and potential patients through online advertising, email marketing, and promotion
through social media.

E. Distribution.

The Services for Disabled People project will have multiple channels within the distribution plan for services for
people with disabilities, and focus on distribution methods and channels that facilitate access to services to
customers in an effective and appropriate manner.

Direct service: Providing services directly to customers with disabilities through the branches of Services for
Disabled People, and these services are available through different service centers, and customers with disabilities
can come in person to obtain the required services.

Partnerships and collaborations: The Services for Disabled People project will be formed on partnerships with
other organizations and service centers for people with disabilities, and it will be possible to provide services
through these partnerships in a way that provides easy access to customers.

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VI. The financial Plan

The following are financial statements to forecast the first 3 years of operation.

Primary Income Data

Year 1 Year2 Year3


Sales 3813861.70 4767327.13 5959158.91
Direct Cost of Sales 0 0 0
Other 0 0 0
Total Cost of Sales 0 0 0
Gross Margin 3813861.70 4767327.13 5959158.91
Gross Margin % 100% 100% 100%
Expenses
Payroll 105940.60 105940.60 105940.60
Sales and Marketing and Other Expenses 13242.58 13242.58 13242.58
Depreciation 0 0 0
Utilities 0 0 0
Rent 158910.90 158910.90 158910.90
Total Operating Expenses 278094.08 278094.08 278094.08
Net Profit 3535767.62 3535767.62 3535767.62

Primary Balance Sheets

Year 1 Year2 Year3


Assets
Current Assets
Cash 1324257.54 2118812.06 3178218.08
Accounts Receivable 0 0 0
Other Current Assets 0 0 0
Total Current Assets 1324257.54 2118812.06 3178218.08
Total Assets 1324257.54 2118812.06 3178218.08
Liabilities and Capital
Current Liabilities
Accounts Payable 953465.43 688613.92 423762.41
Current Borrowing 0 0 0
Total current liabilities 953465.43 688613.92 423762.41
Long-term Liabilities 0 0 0
Total Liabilities 953465.43 688613.92 635643.62

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Paid-in Capital 264851.51 423762.41 1483168.44
Earnings 105940.60 1006435.73 1059406.03
Total Liabilities and Capital 1324257.54 2118812.06 3178218.08

Primary Cash Flow Analysis

Year 1 Year2 Year3


Cash Received
Cash from Operations
Cash Sales 3813861.70 4767327.13 5959158.91
Cash from Receivables 0 0 0
total Cash from Operations 3813861.70 4767327.13 5959158.91
Additional Cash Received
Sales Tax 610217.87 762772.34 953465.43
Current Borrowing 1324257.54 1006435.73 741584.22
New Investment Received ( 20% increase yearly) 370792.11 426410.93 490372.57
share
total Cash Received 6119129.22 6962946.12 8144581.12
Expenditures Year 1 Year2 Year3
Expenditures from Operations
Cash Spending 35000 185396.05 185396.05
Bill Payments 185396.05 185396.05 153613.87
total Spent on Operations 328415.87 328415.87 339009.93
Dividends 0 0 0
total Cash Spend 328415.87 328415.87 339009.93
Net Cash Flow 5801307.41 6634530.25 7805571.19
Cash Balance 5536455.90 12170986.15 19976557.34

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References

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