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Abstract
One’s attitudes toward love and sexuality are influenced by many factors, including gender. To explore the role
of gender (and other variables) in participants’ attitudinal orientations toward love and sexuality, data were
collected in the United States at three time points (1988,1992,1993), resulting in a total sample of 1,090
participants. Data analyses showed gender differences in both sexual attitudes and love. Men were more
sexually permissive than women (consistent with previous research), although women and men similarly
endorsed other aspects of sexuality, including sex as an emotional experience. Men and women differed on
several relationship variables (e.g., women were more oriented to friendship-based love, and men to
game-playing love). However, correlational analyses showed many similar patterns for women and men. These
findings underline the need to consider both gender differences and similarities in sex and love within intimate
relationships.
55
56 S. S. Hendrick and C. Hendrick
tional meanings of sexuality or the impor- using Lee’s multidimensional love styles ap-
tance of sexual practices such as birth con- proach has found relatively consistent gen-
trol and sex education (Hendrick & Hen- der differences. In this approach there are
drick, 1987~).A recent meta-analysis of six attitudes toward (or “styles” of) love:
gender differences in sexuality (Oliver & Eros (passionate), Ludus (game-playing),
Hyde, 1993) found large gender differences Storge (friendship), Pragma (practical), Ma-
on masturbation and attitudes toward cas- nia (possessive, dependent), and Agape (al-
ual premarital sex, but only moderate to truistic) love. Men typically report them-
nonexistent differences on the several other selves to be more gams-playing, whereas
variables (21 total) under analysis. Chang- women are more likely to endorse friend-
ing attitudes exist toward premarital sexual ship, practicality, and manic love (Hendrick
involvement (more acceptable), and there & Hendrick, 1986). Gender differences in
have been accompanying changes in sexual love are apparent when considering mean
behavior (higher rates of premarital sex for scores; however, patterns of relationships
high school and college-aged women now between the love styles and variables such
match or exceed rates of men; e.g., as sexual attitudes, self-disclosure, and sen-
Beeghley & Sellers, 1986).Thus, sexual atti- sation-seeking are relatively similar for
tude and behavior similarities between women and men (Hendrick & Hendrick,
women and men coexist with attitude and 1987b).
behavior differences. It is apparent that gender differences in
Still other research has explored gender sexual and love attitudes have been found
differences in society’s normative expecta- rather consistently, although such differ-
tions for premarital sexual behavior, re- ences are not uniform across all love and
ferred to as the sexual “double standard.” sex attitude variables. Indeed, there are
In essence, the sexual double standard in many exceptions to what are considered
regard to premarital sexuality means that typical gender differences in intimate rela-
premarital sexual intercourse is more ac- tionships (e.g., Hrdy, 1981).In addition, love
ceptable for men than for women. Al- and sex are often examined separately. Fur-
though a number of studies indicate that ther exploration of these variables-par-
the traditional double standard has de- ticularly when considered jointly-seems
creased, some aspects of the double stand- warranted; however, such explorations are
ard remain. For example, Oliver and most usefully guided by theory.
Sedikides (1992) found that, although
women and men overall prefer less permis- Theoretical Perspectives
sive partners to more permissive partners, In seeking to explore gender differences in
men more than women preferred “higher sex and love, scholars have increasingly
levels of sexual permissiveness in partners turned to sociobiological explanations (e.g.,
in low-commitment conditions” (p. 326). In Hendrick & Hendrick, 1991; Oliver &
other words, in evaluating the acceptability Hyde, 1993; Sprecher, Sullivan, & Hatfield,
of certain sexual behaviors, the gender of 1994), although social learning and related
the participants is still relevant, but may be theories (e.g., social role theory, script the-
less important than it once was. ory [Gagnon & Simon, 19731, feminist the-
ory [MacCorquodale, 19891) offer equally
Love plausible explanations.
Although an examination of gender and
Sociobiology
sexuality is important, linking sexuality with
love and setting both within the context of a Sociobiologists and evolutionary psycholo-
relationship is also important (Hendrick & gists argue that the driving force for inti-
Hendrick, 19874.Previous research on love mate romantic relationships is reproductive
Gender differences and similarities 57
success-the evolutionary fitness inherent active, wide-ranging sexuality for men and
in passing on one’s genes (Symons, 1979). passive, monogamous sexuality for women.
Such fitness is differentially achieved for Thus, men are expected to be sexually ac-
women and men, as indicated by the paren- tive and exploratory, as part of a traditional
tal investment model (Kenrick, 1989; men’s role (e.g., sexually permissive, game-
Trivers, 1972). Men can maximize their fit- playing in love), while women (guardians of
ness by impregnating as many women as their own sexuality, as well as restraining
possible, whereas women maximize their forces for men’s sexuality [Cate & Lloyd,
fitness by investing heavily in each of the 19921) should be more oriented to the emo-
relatively few infants they may produce tional aspects of sex, to the stable and prac-
(Kenrick, 1987). Implications for sexuality tical aspects of love, and potentially also to
include greater sexual permissiveness for relationship investment and commitment.
men, a greater number of sexual partners, What is immediately obvious is that
and a more casual attitude toward sex (e.g., these two perspectives-sociobiology and
Oliver & Hyde, 1993). social learning-are often congruent rather
Differences in reproductive strategies than conflicting (e.g., Sprecher et al., 1994).
suggest probable gender differences in Indeed, both perspectives informed the cur-
other aspects of intimate relationships, in- rent work. In addition, one critical aspect of
cluding love (Hinde, 1984).Indeed, findings the current work is the linking of sexuality
that men are more game-playing in their with love. Mellen (1981) proposed that love
love styles than are women, while women evolved in humans as a bonding mechanism
are more practical and friendship-oriented, to promote parents’ investment in their off-
have been proposed to reflect the different spring and in each other during the long
reproductive strategies implied by sociobi- period of human infant dependency, where
ological theory (e.g., Hendrick & Hendrick, both mother and father caretaking is re-
1991). “More ludic game-playing by young quired (see also Barash, 1986). Thus, love
males should, on the average, lead to more and sex are best considered together.
sexual liaisons, thereby enhancing their re-
productive success. A more pragmatic ori- Research Hypotheses
entation toward love by young females Based on previous empirical work on love
should, on the average, enhance their re- and sexuality and guided theoretically by
productive success because it will likely both sociobiology and social learning the-
take into account both genetic and eco- ory, broadly construed, we generated a
nomic ‘fitness’of a potential partner” (Hen- number of hypotheses, primarily centered
drick & Hendrick, 1991, p. 211). on gender differences and similarities,to be
tested. They are as follows:
Social learning theories
Social learning theory (Bandura, 1977) and Sexuality. Consistent with previous re-
related theories such as script theory (Gag- search, as well as with both theoretical ap-
non & Simon, 1973) make a similar major proaches, men were expected to be more
point: namely, that women and men are re- permissive and instrumental in their sexual
warded by society for behaving in ways attitudes, and women were expected to be
congruent with traditional gender role con- more oriented to the emotional aspects
ceptualizations. And both genders may be of sex.
punished when they do not conform. Schol-
ars in this tradition may argue that “the Love. Consistent with previous research, as
strength of childhood learning of gender well as with both sociobiology and social
roles results in gendered sexual scripts” learning theory, men were expected to be
(MacCorquodale, 1989,p. 103),which foster more game-playing than women, whereas
58 S. S. Hendrick and C. Hendrick
background and personal relationship his- ment scale (Lund, 1985), with a current al-
tory. pha of 3 8 . Two items measured investment
(time, resources, and emotion) by both the
Sexual Attitudes Scale. This instrument participant and the partner in a relationship
(Hendrick et al., 1985; Hendrick & Hen- and were summed. This measure has been
drick, 1987c) is a 43-item scale designed to used in previous research (Hendrick &
measure four attitude constellations about Hendrick, 1988; Hendrick, Hendrick, &
sexuality.The subscales measuring these at- Adler, 1988) and has a reported Cronbach
titude constellations include permissive- alpha of .75.
ness (casual sexuality), sexual practices Instructions for all relationship-relevant
(tolerant, responsible sexuality), commun- measures asked participants to respond
ion (idealistic sexuality), and instrumental- with their current partner in mind, or if no
ity (biological sexuality). The subscales are current partner, then with their most recent
designed in a 5-point Likert format. Cron- partner, and if never in a relationship, then
bach alphas for the current study ranged with their ideal partner in mind.
from .73 for sexual practices to .95 for per-
missiveness,and test-retest reliabilities (ap-
Results
proximately 2-month interval) have been
reported as ranging from .66 to .88 (Hen- Results will be presented in the following
drick & Hendrick, 1987~). order. First, chi-square analyses compar-
ing the three time periods on all demo-
Love Attitudes Scale. This instrument (Hen- graphic items will be presented briefly.
drick & Hendrick, 1986, 1990), a 42-item Second, group comparisons will be pre-
measure with six subscales (7 items each), sented on all dependent variables for gen-
was designed to assess the six major love der. Finally, correlations of sexual and re-
styles defined by Lee’s (1973) theory of lationship variables will be presented,
love. The subscales include Eros (passion- separately by gender.
ate love), Ludus (game-playing love),
Storge (friendship-based love), Pragma
Subsample comparisons
(practical love), Mania (dependent, posses-
sive love), and Agape (altruistic love). This Chi-square analyses were performed to
scale uses a 5-point Likert format, with cur- compare the three time period samples on
rent Cronbach alpha coefficients ranging 26 demographic and relationship items. Of
from .75 for Eros to .86 for Agape, and these, 9 were significant. The first analysis
test-retest reliabilities (approximately 2- indicated that there were relatively more
month interval) reported as ranging from women than men in the 1992 and 1993 sam-
.60 to .78 (Hendrick & Hendrick, 1986).The ples than in the 1988sample.Eight questions
1986 version of the scale was used in this about relationships produced significant ef-
research. fects, although subsample differences were
quite modest, and there were no discernible
Relationship Assessment Scale (RAS). This patterns. For example, 1992 and 1993 sam-
seven-item unidimensional scale assesses ples differed from the 1988 sample in that
general relationship satisfaction and is pre- fewer people in the later samples had loved
sented in a 5-point Likert format (Hen- more than one person at a time. However,
drick, 1988). The current Cronbach alpha the 1988 and 1992samples differed from the
was 37. 1993 sample in that the 1993 sample had
proportionately more people who were not
Additional measures. Additional items ex- in love. Overall, the three subsamples ap-
plored other aspects of relationships. Four peared to be quite comparable; there were
items were drawn from a longer Commit- no drastic differences in either relationship
60 S. S. Hendrick and C. Hendrick
Table 1. R*,F ratios, and means for effects of gender on selected sexual, love, and
relationship variables
Means
Men Women
Variable R2 Univariate F (N= 444) (N= 646)
Sex Attitudes
Permissiveness .28 425.84*** 2.49 1.56
Sexual practices .oo .19 4.18 4.17
Communion .oo .67 3.96 4.00
Instrumentality .01 8.69** 2.56 2.41
Love Attitudes
Eros .oo 1.52 3.88 3.93
Ludus .08 98.51*** 2.64 2.12
Storge .02 23.49*** 3.42 3.69
Pragma .02 17.78*** 2.71 2.96
Mania .01 8.98'* 2.94 3.10
Agape .oo .17 3.86 3.83
Relationship Variables
Investment .02 26.25**" 3.82 4.12
Commitment .02 27.35*** 3.35 3.73
Satisfaction .02 17.15*** 3.63 3.85
Relationship History
In love now .02 21.49'** 1.50 1.64
How much in love .02 24.32*** 2.47 2.96
Importance of love .01 14.71*** 3.44 3.68
Times in love .oo 4.7s 2.63 2.50
Previous romantic
partners .01 10.12- 3.22 2.94
Previous sexual
partners .06 73.04*"* 2.55 1.91
Note: For all variables, higher scores mean greater endorsement. Only univariate Fratios are shown. R2 pro-
vides a measure of association between gender and a given dependent variable.
'I' < .0s. "I-' < 01. *"hp
< ,001.
tal than women in their sexual attitudes. rately for women and men-between the
However, the hypothesis that women sexual attitude variables and the love, rela-
would be more emotionally focused than tionship, and relationship history variables.
men (more endorsing of communion) was Results are shown in Table 2. What is imme-
not supported. diately apparent is that the correlation pat-
For love attitudes, there were four sig- terns for men and women are very similar.
nificant univariate effects. As predicted, There were 60 pairs of correlations, and
men were more game-playing, whereas only 11were significantly different between
women were more friendship-oriented, men and women. Only 5 of the 11 pairs
practical, and manic in their love styles. involved correlations greater than .30 for at
For the additional relationship variables, least one gender; of these, 4 of the 5 pairs
all three univariate effects were significant. involved sexual permissiveness, with men
Consistent with predictions, women were showing a greater positive correlation be-
more endorsing of relationship satisfaction tween permissive sexuality and game-play-
on the RAS than men and also reported ing love, number of previous romantic rela-
more investment and commitment in their tionships, and number of previous sexual
relationships. partners. Also, men showed a greater nega-
For the relationship history variables, all tive correlation than women between per-
six questions produced significant univari- missiveness and altruistic love. Men also
ate results. Men reported having more sex- showed a stronger positive correlation be-
ual partners, more times in love, and more tween instrumental sexuality and game-
previous romantic relationships than playing love. Although such findings are
women reported. But women were more consistent with either sociobiological or
likely than men to say they were currently in social learning predictions, they only par-
love, that they were more deeply in love, and tially support our hypothesis of different
that love was more important to them. sex-relationship correlation patterns for
The hypotheses predicted by sociobiol- women and men. The other 6 correlations
ogy (and consistent with some social learn- showing significant differences (all under
ing theories) that men would generally be .30), as well as the nearly 50 correlations
more oriented to sex and women to love showing no differences, indicate that the
were largely confirmed. The variance ac- links between women's and men's attitudes
counted for by the gender difference in per- toward sexuality and other relevant rela-
missiveness was substantial (R2 = .28). The tionship variables are very similar.' Be-
differences for Ludus (R2 = .08) and for cause of the findings of both gender differ-
number of previous sexual partners (R2 = ences and similarities in sexual attitudes
.06) were also worth noting. Other differ- and relationship variables, some additional
ences were more modest. However, the work was conducted.
small size of most of these differences was
in line with expectations. Large differences
between men and women would not be ex- Additional exploration
pected on many variables (e.g., Oliver &
Hyde, 1993). To explore the issue of gender similarities
and differences further, a more qualitative
approach was taken. Participants in ad-
vanced undergraduate psychology classes
Correlational comparisonsfor gender (as part of their class period) were asked to
Based on previous research and theoretical
support for men and women experiencing 1. Additional analyses employed regression to predict
relational sexuality in somewhat different relationship satisfaction, separately by gender. Pre-
ways, correlations were computed-sepa- dictors for women and men were nearly identical.
62 S. S. Hendrick and C. Hendrick
Storge -.26*”’
.13**
.01
- .05
-.09*
.04
.06
I
- .20”** -.02 .04 -.01
Pragma -.13** - .14** .05 .15**
-.12** - .07 .01 .04
Mania
Agape
.01
-
.02
.06
.oo
.21***
.18***
.1v*
.09*
-.04
-.22**’
I
- .21*** .04 .21*** -.09*
Investment -.20*”* .oo .14** -.14**
-.13*** .05 .12** - .02
Commitment - .24**’ -.03 .16*** -.14*“
-.16*”* .05 .08* - .06
Satisfaction - .23*** - .01 .17*** -.16***
-.21*** - .01 .09* -.11**
In love -.12* .04 .02 -.11*
- .01 so* .14*** - .01
How much in love .01 .04 -.14**
- .05 .11”” .16*** - .04
Importance of love
Times in love
.13**
.02
.05
-.lo*
- .09*
.16***
-.23***
- .25***
.12**
14**
-.01
.05
I
.13*** .08 .06 .03
Previous romantic .17”*” .lo* .09
relationships .08* .07 - .03
Previous sexual .23+”* .11* .24***
partners .23**” .11** .08’
Nore: For each pair of correlations, the correlation for women is shown below the correlation for men. A signifi-
cant difference between the two correlations is shown by a bar. In all cases, positive correlations reflect positive
relationships and negative correlations reflect negative relationships.
’ p < .os.**p< .01. ***p< ,001.
provide some demographic information drawn randomly and, along with the men’s
and to write an account of a romantic rela- accounts,were examined. About 70% of the
tionship, including the sexual aspects. The men and 80% of the women were under
guiding sentence of the instructions said, age 23. About 80% of both women and men
“We want to know how you and your rela- wrote about current relationships, whereas
tionship partner met, how the relationship 20% wrote about past or ideal relation-
developed, how love was experienced, and ships.
how you experienced the physicalhexual The accounts were rated separately by
aspects of the relationship.” Some 80 stu- the two authors on the basis of overall ori-
dents (59 women, 21 men) participated in entation to sexuality in the relationship,
the research; however, for the current pres- based on a typology developed by DeLa-
entation, 21 of the women’s accounts were mater (1989): Relational Orientation (sex
Gender differences and similarities 63
that any discussion of gender and sexuality Hendrick, S. S., & Hendrick, C. (1993). Lovers as
in intimate relationships must embrace friends. .Journal of Social and Personal Relution-
ships, 10,459466.
both gender differences and gender simi- Hendrick, S. S.,Hendrick, C., & Adler, N. L. (1988).
larities. Romantic relationships: Love, satisfaction, and
staying together. Journal of Personality and Social
Psychology, 54,980-988.
Hendrick, S. S., Hendrick, C., Slapion-Footc, M. J., &
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