ADVERTISING

Samsung Demand side platform (DSP's) presentation will help advertisers target households that
are or are not exposed to linear advertising such as cable, satellite, and antenna, and will help
advertisers target household frequency caps with linear advertising. They address this by
seamlessly including and allowing you to manage the frequency acrosss ads. Create formats and
understand which audiences you are reaching on devices or platforms such as linear TV, OTT,
and mobile/desktop. Having a significant advertising campaign will help Samsung reach its goals
and establish Samsung as a market leader. Through social media networks, digital marketing,
and internet ads, the company has a strong online presence. Besides advertising, Samsung
employs a variety of promotional techniques to get people to purchase their products. Samsung is
well renowned for its product quality and customer experience, but the company is also a major
event sponsor. Samsung also supports big sporting events. During national festivities, Samsung
offers substantial discounts.

The Samsung advertisement conveys the beautiful message of equality between humans.
https://www.youtube.com/watch?v=LkUeew8mmNU

Advertising will remain an important aspect of Xiaomi's online services and a significant
component of the company's revenue strategy. At the same time, MI support the user experience
by offering commercial alternatives and are continually optimising our advertising strategy,
including altering where and when adverts display. Company objective is to keep adverts out of
the way. The Chinese mobile internet start-up used social media marketing to its advantage and
spent no money on conventional advertising, online community through social media and online
forums. MI uses Social media platforms for Advertisement.

TARGET AUDIENCE

SAMSUNG
Samsung offers a wide range of mid-range and high-end smartphones. Owners of expensive
smartphones are looking for luxury. Select for mid-range Samsung phones if you want a solid
mid-range product that can be managed with slightly lower performance. Samsung operates over
550 stores scattered across Pakistan, giving consumers access to a full range of products. The
recent trend to open multinational retail stores in major cities has forced management to open
branded stores across the country with the latest Samsung products. 30 “strategically located”
branded stores offer genuine Samsung warranty on 3D smart TVs, LED and LCD TVs, monitors,
plasma displays, IT products, cameras and consumer electronics. Samsung's latest electronics
products are relatively high quality, but they also target the emerging middle class and upper
class. These retailers provide us with a great platform to promote brand. The staff at Samsung at
each store are helping shoppers to purchase products that suit their needs and budget. “These
stores also provide customers with technical support, after-sales and warranty services”.
Samsung's target audience is people aged 15-45 who follow the latest technology trends. Heavy
reliance on television and digital media drives their way of life, and they are extremely interested
in local TV programmes, celebrities, and their aspiring lifestyle. Samsung plans to create an
accessible CTV for the Pakistani market to enhance targeting with demographics, interests and
devices in its Demand Platform (DSP).

TARGET AUDIENCE OF SAMSUNG

SMART PHONES

Brand Target Market

Samsung Galaxy A10s and A0s General Customers

Samsung Galaxy F series Customers with a budget of more than 20k

Samsung Galaxy M and A series Customers with a budget of more than 30k

Samsung S series, note and Z fold High class

Digital Watch

Smart Bands General Customers

Samsung Galaxy Watch Customers with a budget of more than 30k

Other Offerings

TV, Laptops, Speakers, Earphones, Power banks and related accessories

XIAOMI

Xiaomi is primarily targeting younger generations who want high-performance, high-quality

features at a low price. As a result, it offers a wide range of features and high-performance
processors at a relatively low price compared to its competitors. To create a feeling of
exclusivity, it also offers its own user interface, MIUI. Its target market is the price-sensitive
low-middle-income customer group and millennials who prefer low-end smartphones. Xiaomi's
aims to bridge the gap between the mass market and high-end market segments. It is understood
that Xiaomi is aggressively expanding its product line to gain a competitive edge in the highly
competitive global market. Xiaomi has partnered with Select Technologies (Pvt) Limited
(SELECT), a subsidiary of Air Link AIRLINK, as a manufacturing partner for Xiaomi mobile
phones in Pakistan. Xiaomi has over 16 bases and regional offices in all major cities of Pakistan,
over 1,100 wholesalers and over 4,000 retailers, and manufactures mobile phones for
Transmission Holding's main brands. Xiaomi, a global leader in consumer electronics and
smartphones, recently partnered with Select Technologies Pvt Ltd to manufacture mobile phones
in Pakistan. The company estimates an initial production volume of 2-3 million mobile phones
per year. With the advantage of a young, tech-savvy population and cheap labour force, many
international technology companies have entered or are in the process of entering the Pakistani
market. More than 26% of teenagers under the age of 18 use Xiaomi smartphones. Next comes
the 18-24 age group, with 25% of this age group owning the company's smartphone. Xiaomi is
considered as a Gaming phone.

Target Audience of Xiaomi

Smart Phones

Brand Target Market

Redmi General Customers

Poco Customers with a budget of more than 20k

MI Customers with a budget of more than 30k

Black Shark A Gaming Smartphone

Smart Watches

Mi Smart Bands General Customers

Redmi Watch General Customers

Mi Watch Customers with a budget of more than 30k

Other Offerings

Laptops, Speakers, Earphones, Wifi-Routers, Powerbanks and TV devices.

 BRAND COMPARISON

Samsung vs Xiaomi

Here, both brands are competing for the same market, with little difference. Also, as this is an
industry that is evolving day by day, both brands therefore focus on competitiveness. At the
same time, however, both companies are positioned differently according to their brand
personalities. These differences appeal to different target customer segments in the Pakistan
market.

Even though Samsung is a giant in the technology field, Xiaomi gives it a great competition.
Samsung produces high-quality products, especially smartphones, but at a slightly higher price,
which may not be affordable for everyone. Xiaomi, on the other hand, also produces high-quality
products, but at an affordable price.

As consumers become more price sensitive, they are looking for quality products at low or
reasonable prices. The company focuses on satisfying customers with classic products of the
highest quality at reasonable prices. Samsung produces a variety of brands in its product
category, and this price is reasonable, making it an easy purchase for the price-conscious.

The innovative pricing strategy enhances consumer satisfaction while maintaining Samsung's
legacy as the world's largest electronics brand and award-winning innovator in consumer
electronics, telecommunications and home appliances. In this way, we win and guarantee the full
trust of our customers. Samsung really cares about them. Pakistani retailers understand
Samsung's vision better as the company seeks to expand its use of connectivity and digital
technologies for communication. Samsung constantly strives to exceed customer expectations
and build trust in the brand. Extensive research on consumer preferences helps Samsung
anticipate their growing needs. As a result, its innovation and high standards of service continue
to win the hearts of customers.

As for Samsung, the story is a little different. As mentioned above, many Samsung smartphones
are now receiving long term support updates. For example, new devices in the S22 series can be
used until 2027. The workmanship of these phones is good enough that with extra care and care
you can make the device last until then. It does not mean. The rule of thumb here is that the more
expensive your Samsung smartphone is, the longer you can theoretically use it. By 2022,
Samsung plans to become a premium smartphone maker. This is justified by models such as the
Galaxy S22 Ultra and the latest foldable smartphones.

Samsung S22 price in Pakistan is 219,999.

Xiaomi is a prime example of a manufacturer of so-called “fast phones”. In short, smartphones

are cheap and have a lifespan of about two years. Manufacturers offer fast-charging technology
that reduces battery life and extended warranties for similar periods. Only the most expensive
Xiaomi smartphones offer a longer update guarantee with 3 years of security updates. Xiaomi
still has a reputation as a highly recommended entry-level smartphone maker with excellent mid-
range offerings, as the company's strength lies in extending its hard-earned dollars.

Low-cost smartphones are released by the Chinese brand Xiaomi. There is no doubt that this
company understands the needs of the Pakistani people. They understand that middle-class
consumers will always want mid-range smartphones with fast processors, long-lasting battery
life and great cameras.
Samsung specializes at design as well as all other innovative features and technologies, Samsung
focuses in premium design as well as all other creative features and technology, which is the
reason it is simultaneously expensive and offers good value to consumers.

Both Xiaomi and Samsung have released some very popular devices over the past two years, and
almost all of them offer very good value for money.

Xiaomi now in the age of mobile phones and other communication devices that have become a
daily necessity. Unfortunately, these necessities are heavily taxed in government mini-budgets,
making access to this equipment virtually out of reach for the average person.

In Pakistan, the price of Xiaomi Mi 11 is Rs. 144 999. The retail price of Xiaomi mobile gadgets
with official warranty is regulated by official dealers and warranty providers.