Define your target audience: Our target audience is identified as Sustainable and Eco-Friendly

Consumers, Health and Wellness Enthusiasts. The target gender is female, especially the age between
20 to 35. Women are often primary purchasers of candles and tend to be more interested in scented
than men. This will help us tailor our marketing messages and strategies to attract and retain our target
audience.

Develop brand story: Our brand story should capture the essence of our company, and what makes
your handmade candles unique. By telling the story, we can establish our brand identity, create a sense
of purpose and mission, and inspire customers to become loyal advocates of our brand.

Create a strong brand identity: Develop a visual identity that reflects your brand story, including your
logo, packaging, and website. Ensure your branding is consistent across all platforms, including social
media, e-commerce, and physical retail spaces.

Leverage social media: Social media can be a powerful tool to build brand awareness and engage with
customers. Develop a social media strategy that includes creating compelling content, using relevant
hashtags, collaborating with influencers, and engaging with your followers.

Develop an e-commerce strategy: An e-commerce website can help you reach customers beyond your
local area. Develop an e-commerce strategy that includes optimizing your website for search engines so
that potential customers can find our website easily. Moreover, we need to optimize the website for
mobiles as people tend to do everything with their phone now. Offering customization options on our
website with user-friendly interface, and providing high-quality product photos and descriptions.

Monitor and adjust your strategy: Regularly review your marketing performance and adjust your
strategy as needed. Use analytics tools to track your website traffic, social media engagement, and sales
data, and make data-driven decisions to optimize your marketing efforts.