‭ hapter 1: The Revolution Is Just Beginning‬

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‭1.E-commerce can be defined as:‬
‭A.‬ ‭digitally enabled commercial transactions between and among organizations and individuals.‬
‭B.‬ ‭the use of digital technologies in a firm's daily activities.‬
‭C.‬ ‭the digital enablement of transactions and processes within an organization.‬
‭D.‬ ‭any electronically based organizational activity that supports a firm’s market exchanges‬
‭2.Which of the following is‬‭not‬‭a unique feature of‬‭e-commerce technology?‬
‭A.‬ ‭Interactivity‬
‭B.‬ ‭social technology‬
‭C.‬ ‭information asymmetry‬
‭D.‬ ‭richness‬
‭3.Which of the following can be considered synonymous with the term e-commerce?‬
‭A.‬ ‭e-business‬
‭B.‬ ‭digital commerce‬
‭C.‬ ‭the Internet‬
‭D.‬ ‭the Web‬
‭4.Which of the following is an example of e-business?‬
‭A.‬ ‭Amazon's inventory control system‬
‭B.‬ ‭the Amazon.com website‬
‭C.‬ ‭Amazon's Pinterest page‬
‭D.‬ ‭an Amazon mobile app‬
‭5.Which of the following features of e-commerce technology enables merchants to market and sell‬
‭"complex" goods and services to consumers via marketing messages that can integrate video, audio,‬
‭and text?‬
‭A.‬ ‭Richness‬
‭B.‬ ‭Ubiquity‬
‭C.‬ ‭Information density‬
‭D.‬ ‭Personalization‬
‭6.Which of the following features of e-commerce technology allows users to participate in the‬
‭creation of online content?‬
‭A.‬ ‭Ubiquity‬
‭B.‬ ‭Global reach‬
‭C.‬ ‭Information density‬
‭D.‬ ‭Social technology‬
‭7.Which of the following features of e-commerce technology is related to the concept of network‬
‭externalities?‬
‭A.‬ ‭Richness‬
‭B.‬ ‭Interactivity‬
‭C.‬ ‭Information density‬
‭D.‬ ‭universal standards‬
‭8.Which of the following statements is true about the traditional tradeoff between the richness and‬
‭reach of a marketing message prior to the development of the Web?‬
‭A.‬ ‭Marketing messages had little richness.‬
‭B.‬ ‭The smaller the audience reached, the less rich the message.‬
‭C.‬ ‭The larger the audience reached, the less rich the message‬
‭D.‬ ‭Richness was unrelated to reach.‬
‭9.Interactivity in the context of e-commerce provides which of the following functionalities?‬
‭A.‬ ‭the ability to physically touch and manipulate a product‬
 ‭ .‬ ‭complexity and content of a message‬
B
‭C.‬ ‭the ability of consumers to create and distribute content‬
‭D.‬ ‭the enabling of two-way communication between consumer and merchant‬
‭10.E-commerce is available just about everywhere and anytime. This is known as:‬
‭A.‬ ‭richness‬
‭B.‬ ‭information density‬
‭C.‬ ‭ubiquity‬
‭D.‬ ‭reach‬
‭11.The total number of users or customers an e-commerce business can obtain is a measure of which‬
‭of the following?‬
‭A.‬ ‭interactivity‬
‭B.‬ ‭information density‬
‭C.‬ ‭ubiquity‬
‭D.‬ ‭reach‬

‭Chapter 2: E-commerce Business Models and Concepts‬

‭1.Which of the following uses a subscription revenue model for books?‬
‭A.‬ ‭Spotify‬
‭B.‬ ‭Amazon Kindle Unlimited‬
‭C.‬ ‭Rhapsody‬
‭D.‬ ‭Pandora‬
‭2.Which element of the business model addresses what a firm provides that other firms do not and‬
‭cannot?‬
‭A.‬ ‭competitive environment‬
‭B.‬ ‭competitive advantage‬
‭C.‬ ‭market strategy‬
‭D.‬ ‭value proposition‬
‭3.Which element of the business model refers to the presence of substitute products in the market?‬
‭A.‬ ‭competitive environment‬
‭B.‬ ‭competitive advantage‬
‭C.‬ ‭market strategy‬
‭D.‬ ‭value proposition‬
‭4.A firm's ________ describes how a firm will produce a superior return on invested capital.‬
‭A.‬ ‭competitive environment‬
‭B.‬ ‭revenue model‬
‭C.‬ ‭market strategy‬
‭D.‬ ‭value proposition‬
‭5.Which of the following are Amazon's primary value propositions?‬
‭A.‬ ‭personalization and customization‬
‭B.‬ ‭selection and convenience‬
‭C.‬ ‭reduction of price discovery cost‬
‭D.‬ ‭management of product delivery‬
‭6.Stickiness is an important attribute for which of the following revenue models?‬
‭A.‬ ‭advertising revenue model‬
‭B.‬ ‭subscription revenue model‬
‭C.‬ ‭transaction fee revenue model‬
‭D.‬ ‭affiliate revenue model‬
‭ .Which of the following involves a company giving away a certain level of product or service‬
7
‭without charge, but then charging a fee for premium levels of the product or service?‬
‭A.‬ ‭premium strategy‬
‭B.‬ ‭subscription revenue model‬
‭C.‬ ‭transaction fee revenue model‬
‭D.‬ ‭freemium strategy‬
‭8.Which of the following does not use a subscription revenue model?‬
‭A.‬ ‭Apple Music‬
‭B.‬ ‭eHarmony‬
‭C.‬ ‭Ancestry‬
‭D.‬ ‭Twitter‬
‭9.Which of the following factors is not a significant influence on a company's competitive‬
‭environment?‬
‭A.‬ ‭how many competitors are active‬
‭B.‬ ‭what the market share of each competitor is‬
‭C.‬ ‭the availability of supportive organizational structures‬
‭D.‬ ‭how competitors price their products‬
‭10.The existence of many competitors in any one market segment may indicate:‬
‭A.‬ ‭an untapped market niche‬
‭B.‬ ‭the market is saturated‬
‭C.‬ ‭no one firm has differentiated itself within that market‬
‭D.‬ ‭a market that has already been tried without success‬

‭Chapter 4 - Building an E-commerce Presence: Websites, Mobile Sites, and Apps‬

‭ .Which of the following types of e-commerce presence is best suited for creating an ongoing‬
1
‭conversation with one's customers?‬
‭A.‬ ‭website‬
‭B.‬ ‭email‬
‭C.‬ ‭social media‬
‭D.‬ ‭offline media‬
‭2.What are the two most important management challenges in building a successful e-commerce‬
‭presence?‬
‭A.‬ ‭developing a clear understanding of business objectives and knowing how to choose the right‬
‭technology to achieve those objectives‬
‭B.‬ ‭having an accurate understanding of your business environment and an achievable business‬
‭plan‬
‭C.‬ ‭building a team with the right skill sets and closely managing the development process‬
‭D.‬ ‭identifying the key components of your business plan and selecting the right software,‬
‭hardware, and infrastructure for your site‬
‭3.In order from beginning to end, the major steps in the SDLC are:‬
‭A.‬ ‭systems analysis/planning; systems design; building the system; testing; and implementation.‬
‭B.‬ ‭systems design; testing; building the system; and implementation‬
‭C.‬ ‭systems analysis/planning; systems design; building the system; implementation; and testing.‬
‭D.‬ ‭systems analysis/planning; implementation; building the system; and testing.‬
‭4.________ are the types of information systems capabilities needed to meet business objectives.‬
‭A.‬ ‭Information requirements‬
‭B.‬ ‭System functionalities‬
‭C.‬ ‭System design specifications‬
 ‭ .‬ ‭Physical design specifications‬
D
‭5.Which of the following basic system functionalities is used to display goods on a website?‬
‭A.‬ ‭product database‬
‭B.‬ ‭digital catalog‬
‭C.‬ ‭shopping cart system‬
‭D.‬ ‭customer database system‬
‭6.Which of the following are the two main components of a systems design?‬
‭A.‬ ‭logical design and physical design‬
‭B.‬ ‭behavioral design and technological design‬
‭C.‬ ‭business objectives and technology requirements‬
‭D.‬ ‭front-end systems and back-end systems‬
‭7.Which of the following helps you engage your customers in a conversation?‬
‭A.‬ ‭shopping cart‬
‭B.‬ ‭product database‬
‭C.‬ ‭on-site blog‬
‭D.‬ ‭site tracking and reporting system‬
‭8.Which of the following is‬‭not‬‭one of the basic business‬‭objectives for an e-commerce site?‬
‭A.‬ ‭display goods‬
‭B.‬ ‭execute a transaction‬
‭C.‬ ‭provide production and supplier links‬
‭D.‬ ‭optimize system architecture‬
‭9.All of the following are simple steps for optimizing web page content except:‬
‭A.‬ ‭reducing unnecessary HTML comments.‬
‭B.‬ ‭segmenting computer servers to perform dedicated functions.‬
‭C.‬ ‭using more efficient graphics.‬
‭D.‬ ‭avoiding unnecessary links to other pages on the site.‬
‭10.The process of comparing a website with that of its competitors in terms of response speed,quality‬
‭of layout, and design is known as:‬
‭A.‬ ‭split testing.‬
‭B.‬ ‭funnel testing.‬
‭C.‬ ‭benchmarking.‬
‭D.‬ ‭system testing.‬

‭ hapter 6: E-commerce Marketing and Advertising Concepts‬

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‭1.Which of the following is not one of the main stages of the online purchasing process?‬
‭A.‬ ‭post-purchase service and loyalty‬
‭B.‬ ‭awareness‬
‭C.‬ ‭engagement‬
‭D.‬ ‭conversation‬
‭2.All of the following are online communications used to support the evaluation of alternatives stages‬
‭of the consumer decision process‬‭except‬‭:‬
‭A.‬ ‭search engines.‬
‭B.‬ ‭online catalogs.‬
‭C.‬ ‭social networks.‬
‭D.‬ ‭targeted banner ads.‬
‭3.Google introduced which of the following changes to its search algorithm to weed out low quality‬
‭sites from search results?‬
‭A.‬ ‭Penguin‬
 ‭ .‬ ‭Hummingbird‬
B
‭C.‬ ‭Panda‬
‭D.‬ ‭Knowledge Graph‬
‭4.Which of the following forms of online advertising is expected to grow the most between2018 and‬
‭2022?‬
‭A.‬ ‭paid search‬
‭B.‬ ‭sponsorships‬
‭C.‬ ‭search engines‬
‭D.‬ ‭video (‬‭rich media‬‭)‬
‭5.Which of the following is not true about search engine advertising?‬
‭A.‬ ‭Spending on search engine advertising constitutes about 44% of all online advertising‬
‭spending‬
‭B.‬ ‭The top three search engine providers supply over 95% of all online searches.‬
‭C.‬ ‭The click-through rate for search engine marketing has been fairly steady over the years.‬
‭D.‬ ‭Search engine advertising is the slowest growing type of online advertising.‬
‭6.Which of the following is‬‭not‬‭a practice that degrades‬‭the results and usefulness of search engines?‬
‭A.‬ ‭social search‬
‭B.‬ ‭link farms‬
‭C.‬ ‭content farms‬
‭D.‬ ‭click fraud‬
‭7.Which of the following is the most important tool in establishing a relationship with the customer?‬
‭A.‬ ‭company website‬
‭B.‬ ‭company CRM system‬
‭C.‬ ‭Facebook‬
‭D.‬ ‭search engine display ads‬
‭8.Which of the following involves getting customers to pass along a company's marketing message to‬
‭friends, family, and colleagues?‬
‭A.‬ ‭affiliate marketing‬
‭B.‬ ‭viral marketing‬
‭C.‬ ‭native advertising‬
‭D.‬ ‭lead generation marketing‬
‭9.Which of the following statements about a free pricing strategy is‬‭false‬‭?‬
‭A.‬ ‭Free products and services can knock out potential and actual competitors.‬
‭B.‬ ‭The free pricing strategy was born in the early days of the Web.‬
‭C.‬ ‭It is difficult to convert free customers into paying customers.‬
‭D.‬ ‭Free products and services can help build market awareness.‬
‭10.Creating multiple variations of information goods and selling these to different market segments at‬
‭different prices is called:‬
‭A.‬ ‭bundling.‬
‭B.‬ ‭customization.‬
‭C.‬ ‭dynamic pricing.‬
‭D.‬ ‭versioning.‬

‭ hapter 7: Social, Mobile, and Local Marketing‬

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‭1.Which of the following is the first step in the social marketing process?‬
‭A.‬ ‭community‬
‭B.‬ ‭amplification‬
‭C.‬ ‭fan acquisition‬
 ‭ .‬ ‭engagement‬
D
‭2.Encouraging users to click a Like button is an example of which step in the social marketing‬
‭process?‬
‭A.‬ ‭fan acquisition‬
‭B.‬ ‭brand strength‬
‭C.‬ ‭community‬
‭D.‬ ‭amplification‬
‭3.Your Facebook News Feed includes all of the following except:‬
‭A.‬ ‭status updates.‬
‭B.‬ ‭app activity.‬
‭C.‬ ‭Likes.‬
‭D.‬ ‭Tweets.‬
‭4.Ads that appear in a Facebook user's News Feed are called:‬
‭A.‬ ‭Marketplace Ads.‬
‭B.‬ ‭Promoted Ads.‬
‭C.‬ ‭Page Post Ads.‬
‭D.‬ ‭Brand Ads‬
‭5.Which of the following is a history of your actions on Facebook?‬
‭A.‬ ‭News Feed‬
‭B.‬ ‭Timeline‬
‭C.‬ ‭Ticker‬
‭D.‬ ‭Open Graph‬
‭6.All of the following marketing tools on Facebook require payment except:‬
‭A.‬ ‭Brand Pages‬
‭B.‬ ‭Facebook Watch.‬
‭C.‬ ‭News Feed Page Post Ads.‬
‭D.‬ ‭Mobile Ads.‬
‭7.The ratio of impressions to fans is a measure of:‬
‭A.‬ ‭engagement.‬
‭B.‬ ‭amplification.‬
‭C.‬ ‭community.‬
‭D.‬ ‭fan acquisition.‬
‭8.Which of the following are features of both Pinterest and Twitter?‬
‭A.‬ ‭tweets‬
‭B.‬ ‭hashtags‬
‭C.‬ ‭pins‬
‭D.‬ ‭Image Hover widget‬
‭9.Which of the following is another term for amplification?‬
‭A.‬ ‭impressions‬
‭B.‬ ‭reach‬
‭C.‬ ‭conversation rate‬
‭D.‬ ‭conversion ratio‬
‭10.Which of the following is‬‭not‬‭true about Facebook‬‭News Feed Page Post Ads?‬
‭A.‬ ‭They have a tiny tag indicating that they are sponsored.‬
‭B.‬ ‭They can be liked, shared, and commented on, just like any news feed post.‬
‭C.‬ ‭They cannot contain links.‬
‭D.‬ ‭They have social context.‬