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DEBITS CREDITS
Increase assets Decrease
assets
Decrease liabilities Increase
liabilities
Decrease revenue Increase
revenue
1. Debits & Credits
Increase the balance of expense answer this question when we
accounts Decrease the balance explain the accrual accounting
of expense accounts method later.)
Decrease the balance of equity
accounts Increase the balance
4. Assets
of equity accounts
Assets are everything that your
company owns — tangible and
2. Accounts Receivable & Accounts intangible. Your assets could
Payable include cash, tools, property,
copyrights, patents, and
Accounts receivable is money that
trademarks.
people owe you for goods and
services. It’s considered an asset
on your balance sheet. For
5. Burn Rate
example, if a customer fulfills their
invoice your company’s accounts Your burn rate is how quickly your
receivable amount is reduced business spends money. It’s a
because less money is now owed. critical component when calculating
and managing your cash flow.
3. Accruals
6. Capital
Accruals are credits and debts that
you’ve recorded but not yet fulfilled. Capital refers to the money you
These could be sales you’ve have to invest or spend on growing
completed but not yet collected your business. Commonly referred
payment on or expenses you’ve to as "working capital," capital
made but not yet paid for. refers to funds that can be
accessed (like cash in the bank)
and don’t include assets or
(Why not wait to record the activity liabilities.
until the payment is complete? We’ll
7. Cost of Goods Sold Equity can also be defined as the
difference between your business’s
The cost of goods sold (COGS) or
assets (what you own) and liabilities
cost of sales (COS) is the cost of
(what you owe).
producing your product or delivering
your service.
A business with healthy (positive)
equity is attractive to potential
COGS or COS is the first expense
investors, lenders, and buyers.
you’ll see on your profit and loss
Investors and analysts also look at
(P&L) statement and is a critical
your business’s EBITDA, which
component when calculating your
stands for earnings before interest,
business’s gross margin. Reducing
taxes, depreciation, and
your COGS can help you increase
amortization.
profit without increasing sales.
12. Liabilities
Liabilities are everything that your
company owes in the long or short
term. Your liabilities could include a
credit card balance, payroll, taxes,
or a loan.
13. Profit
In accounting terms, profit — or the
"bottom line" — is the difference
between your income, COGS, and
expenses (including operating,
interest, and depreciation
expenses).