INDIAN MARITIME UNIVERSITY

(A Central University, Govt. of India)

Internal Test I – October, 2022
B.B.A (Logistics Retailing and E-Commerce)
(UG31T3104) – Principles and Practices of Business Management
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Date: October, 2022 Max Marks: 40
Time: 2 Hours
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QUESTION PAPER

Part A. Write short notes. Each question carries 2 marks.

(1) Contributions of Frederick Taylor and Henry Fayol

(2) Contributions of Elton Mayo
(3) What do you mean by efficiency and effectiveness?
(4) Social Responsibility of Business
(5) Various ways of entering a foreign market
(6) TOWS Matrix and Portfolio Matrix
(7) Premising and forecasting
(8) Limited or Bounded Rationality
(9) Heuristics in Decision making
(10)Marginal Analysis and Cost Benefit Analysis
(11)Brainstorming
(12)Formal and Informal Organization
(13) Reengineering
(14)Line and Staff authority
(15) Organizational Culture

Part B. Essay questions. Each question carries 8 marks

(1) Discuss the various approaches in the study of management

(2) Critically evaluate the advantages and disadvantages of Multinational corporations
(3) Discuss the various types of plans
(4) Critically evaluate the concept the “Span of Control” and also bring out the factors affect the
span of control
(5) Discuss the various types of departmentation

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