Professional Documents
Culture Documents
Section 1
Chapter 1
Chapter 2
Primary sector of industry extracts and uses the natural resources of Earth to produce raw materials used by
other businesses.
Secondary sector of industry manufactures goods (and constructs structures) using raw materials provided
by the primary sector.
Tertiary sector of industry provides services to consumers and the other sectors of industry.
De-industrialisation occurs when there is a decline in the importance of the secondary, manufacture sector
of industry in a country.
A mixed economy has both a private sector and a public (state) sector.
Private sector – businesses not owned by the government; businesses owned by private individuals
Public sector – government (or state) owned and controlled businesses and organisations.
Chapter 3
Entrepreneur – a person who organises, operates and takes risk for a new business venture.
Business plan – a document containing the business objectives and important details about the operations,
finance and owners of the new business.
Internal growth – when a business expands its existing operations.
External growth – when a business takes over or merges with another business; also called integration.
Takeover (acquisition) – one business buys out the owners of another business to make it part of the
predator business.
Merger – the owners of two businesses agree to join their businesses to make one business.
Horizontal integration – a business merges with or takes over another in the same industry at the same stage
of production.
Vertical integration – a business merges with or takes over another one in the same industry but at a
different stage of production (can be forward or backward).
Conglomerate integration – a business merges with or takes over a business in a completely different
industry; aka diversification.
Chapter 4
The following documents must be submitted to Registrar of Companies to get a Certificate of Incorporation
and start trading:
Articles of Association – document containing rules under which the company will be managed; rules for
electing of directors, rules for official meetings, procedure for issuing of shares.
Memorandum of Association – document containing important information about company and directors;
name and address of company’s offices, objectives of company, number of shares bought by each director.
Public limited companies – businesses owned by shareholders but they can sell shares to the public; shares
tradable on the Stock Exchange.
Annual General Meeting – shareholders may attend this and vote on who they want to be on the Board of
Directors for the coming year; legal requirement for all companies.
Dividends – payments made to shareholders from the profits (after tax) of a company; return on investment
for shareholders.
Franchise – business based on use of existing successful business’ brand name, logos and trading methods;
franchisee buys license to operate franchise from franchisor.
Joint venture – two or more businesses start a new project together; shared capital, risks and profits.
Public corporation – business in the public sector, owned and controlled by the state/govt.
Chapter 5
Section 2
Chapter 6
Motivation – it is the reason why employees want to work hard and work effectively for the business.
Labour turnover – cost of recruiting replacements for workers who leave; (low labour turnover means loyal
workforce).
Wage – payment for work, usually paid weekly.
Time rate – amount paid to an employee for one hour of work.
Piece rate – an amount paid for each unit of output.
Salary – payment for work, usually paid monthly.
Bonus – additional amount of payment above basic pay as a reward for good work.
Commission – payment relating to the number of sales made; paid to sales staff in addition to basic wage or
salary.
Profit sharing – a system where a proportion of the company’s profits is paid out to employees; paid in
addition to basic wage or salary. (It is often calculated as a percentage increase of a worker’s existing salary,
high salaried staff get higher amount from profit sharing than low salaried staff.)
Fringe benefits – non-financial rewards that have a monetary value given to employees.
Job satisfaction – enjoyment derived from feeling that you have done a good job.
Job rotation – it involves workers swapping around and doing each specific task only for a limited time and
then changing around again.
Job enrichment – it involves looking at jobs and adding tasks that require more skill and/or responsibility.
Teamworking – it involves using groups of workers and allocating specific tasks and responsibilities to them.
Training – the process of improving a worker’s skills.
Promotion – the advancement of an employee in an organisation to a higher job/managerial level.
Chapter 7
Organisational structure – refers to the levels of management and division of responsibilities within an
organisation.
Organisational chart – refers to a diagram that outlines the internal management structure.
Hierarchy – refers to the levels of management in any organisation, from the highest to the lowest.
Level of hierarchy – refers to managers/supervisors/other employees who are given a similar level of
responsibility in an organisation.
Chain of command – it is the structure in an organisation which allows instructions to be passed down from
senior management to lower levels of management.
Span of control – the number of subordinates working directly under a manager.
Tall organisational structure – many hierarchical levels, long chains of command and narrow spans of
control.
Short organisational structure – few hierarchical levels, short chains of command and wide spans of control.
Directors – senior managers who lead a department or division of a business.
Line managers – have direct responsibility for people below them in the hierarchy of an organisation.
Supervisors – are junior managers who have direct control over the employees below them in the
organisational structure.
Staff managers – specialists who provide support, information and assistance to directors and line managers.
Delegation – giving a subordinate the authority to perform particular tasks. (Only authority delegated, final
responsibility is of the manager’s only)
Leadership styles – are the different approaches to dealing with people and making decisions when in a
position of authority – autocratic, democratic and laissez-faire.
Autocratic leadership – the manager expects to be in charge of the business and to have their orders
followed.
Democratic leadership – the managers gets the other employees involved in the decision-making process.
Laissez faire leadership – the manager makes the broad objectives of the business known to employees, but
then they are left to make their own decisions and organize their own work.
Trade union – a group of employees who have joined together to ensure their interests are protected.
Closed shop – when all employees must be a member of the same trade union.
Chapter 8
Recruitment – the process from identifying that the business needs to employ someone up to the point at
which applications have arrived at the business.
Employee selection – the process of evaluating candidates for a specific job and selecting and individual for
employment based on the needs of the organisation.
Job analysis – identifies and records the responsibilities and tasks relating to a job.
Job description – outlines the duties and responsibilities to be carried out by someone employed to do a job.
Job specification – document outlining the (desirable and essential) requirements, qualifications, expertise,
physical characteristics, etc. for a job.
Internal recruitment – when a vacancy is filled by someone who is an existing employee of the business.
External recruitment – when a vacancy is filled by someone who is not an existing employee and will be new
to the business.
Part-time – often referring to employment that is between 1 and 30-35 hours per week.
Full-time – often referring to employment that is 35 hours or more per week.
Induction training – an introduction given to a new employee, explaining the business’s activities, customs
and procedures and introducing them to their fellow workers.
On-the-job training – occurs by watching a more experienced worker doing the job.
Off-the-job training – involves being trained away from the workplace, usually by specialist trainers.
Workforce planning – establishing the workforce needed by the business for the foreseeable future in terms
of the number and skills of employees required.
Dismissal – when employment is ended against the will of the employee, usually for not working in
accordance with the employment contract.
Redundancy – when an employee is no longer needed and so loses their job; not due to any aspect of their
work being unsatisfactory.
Retire– workers leave their job if they are getting older and/or want to stop working.
Resign – workers leave usually because they have found another job.
Contract of employment – legal agreement between an employer and employee, listing the rights and
responsibilities of workers.
Industrial tribunal – a type of law court (or in some countries a legal meeting) that makes judgments on
disagreements between companies and their employees; for example, on claims of unfair dismissal or
discrimination at work.
Ethical decision – a decision taken by a manager or company because of the moral code observed by the
firm.
Chapter 9
Communication – transferring of a message from the sender to the receiver, who understands the message.
Message – information or instructions being passed by the sender to the receiver.
Internal communication – is between members of the same organisation.
External communication – is between the organisation and other organisations or individuals.
Transmitter or sender – the person starting off the (communication) process by sending the message.
Medium of communication – the method used to send a message.
Receiver – the person who receives the message.
Feedback – the reply from the receiver which shows whether the message has arrived, been understood and
acted upon.
One-way-communication – involves a message which does not call for or require a response.
Two-way-communication – when the receiver gives a response to the message and there is a discussion
about it.
Formal communication – when messages are sent through established channels, using professional
language.
Informal language – when information is sent and received casually using everyday language; grapevine.
Communication barriers – factors that stop effective communication of messages.
Section 3
Chapter 10
Chapter 11
Market research – the process of gathering, analyzing and interpreting information about a market.
Product-oriented – business whose main aim is on the product itself.
Market-oriented – business which carries out market research to find customer wants before a product is
developed and produced.
Quantitative information – data which answers questions about the quantity of something.
Qualitative information – data which answers questions where an opinion or judgement is necessary.
Marketing budget – financial plan for the marketing of a product or product range for some specified period
of time.
Primary research – collection and collation of original data via direct contact with potential or existing
customers; aka field research.
Secondary research – uses information that has already been collected and is available for use by others; aka
desk research.
Questionnaire – set of questions to be answered as a means of collecting data for market research.
Online surveys – require target sample to answer a series of questions over the internet.
Interviews - require target sample to answer a series of questions, often face-to-face or over the phone.
Focus group – a group of people who are representative of the target market.
Sample – group of people who are selected to respond to a market research exercise, such as a
questionnaire.
Random sample – when people are selected at random as a source of information for market research.
Quota sample – when people are selected on the basis of certain characteristics as a source of information
for market research; such as age, income or gender.
Chapter 12
Marketing mix – term used to describe all the activities which go into marketing a product or service; 4 Ps of
marketing.
USP – this is the special feature of a product that differentiates it from the products of competitors.
Brand name – unique name of a product that distinguishes it from other brands.
Brand loyalty – when consumers keep buying the same brand again and again instead of choosing a
competitor’s brand.
Brand image – identity given to a product which gives it a personality of its own and distinguishes it from its
competitors’ brands.
Packaging – the physical container or wrapping for a product; also used for promotion and appeal.
Product life cycle – describes the stages a product will pass through from its introduction, through its growth
until it is mature, and then finally its decline.
Extension strategy – a way of keeping the product at the maturity stage of the life cycl and extending the
cycle.
Chapter 13
Cost-plus pricing – the cost of manufacturing the product plus a profit mark-up.
Competitive pricing – when the product is priced in line with or just below competitor’s prices to try to
capture more of the market.
Penetration pricing – when the price is set lower than the competitor’s prices in order to be able to enter a
new market.
Price skimming – where a high price is set for a new product on the market.
Promotional pricing – when a product is sold at a very low price for a short period of time.
Dynamic pricing – when businesses change product prices, usually when selling online, depending on the
level of demand.
Price elastic demand – where consumers are very sensitive to changes in price.
Price inelastic demand – where consumers are not sensitive to changes in price.
Chapter 14
Distribution channel – the means by which a product is passed from the place of production to the customer.
Agent – an independent person or business that is appointed to deal with the sales and distribution of a
product or range of products.
Chapter 15
Promotion – is where marketing activities aim to raise customer awareness of a product or brand, generating
sales and helping to create brand loyalty.
Advertisements – aka above-the-line promotion; paid for communication with potential customers about a
product to encourage them to buy it.
Informative advertising – is where the emphasis of advertising or sales promotion is to give full information
about the product.
Persuasive advertising – advertising or promotion which is trying to persuade the consumer that they really
need the product and should buy it.
Target audience – refers to the people who are potential buyers of a product or service.
Marketing budget – it is a financial plan for the marketing of a product or a product range for a specified
period of time.
Chapter 16
Social media marketing – internet marketing that involves creating and sharing content on social media
networks to achieve marketing and branding goals; includes posting text or image updates, videos to engage
audience, as well as paid social media advertising.
Viral marketing – when consumers are encouraged to share information online about the products of a
business.
E-commerce – the online buying and selling of goods and services using computer systems linked to the
internet and apps on mobile phones.
Dynamic pricing - when businesses change product prices, usually when selling online, depending on the
level of demand.
Chapter 17
Marketing strategy – a plan to combine the right combination of the four elements of the marketing mix for
a product or service to achieve a particular marketing objective(s).
Section 4
Chapter 18
Productivity – the output measured against the inputs used to create it.
Buffer inventory level – level of inventory held to deal with uncertainty in customer demand and delivery of
supplies.
Lean production – techniques used by businesses to cut down on waste and therefore increase efficiency, by
reducing the time it takes for a product to be developed and become available for sale.
(Essentially, Lean production tries to reduce all things which don’t add value to the product)
There are 7 types of waste that can occur in production that lean production aims to reduce:
1. Overproduction : producing goods before they are ordered; storage costs, product damage
2. Waiting: goods are not moving or being processed
3. Transportation: moving goods unnecessarily; may cause damage; no value added
4. Unnecessary inventory – takes up extra space, gets in way of production, costs money.
5. Motion – any unnecessary actions that waste time; may also be health and safety risk
6. Over-processing – if complex machinery is being used to perform simple tasks
7. Defects – require goods to be fixed; also time wasted on inspection
(Benefits of lean production: lower costs(less storage costs, cut out waste production processes); improved health
and safety; better cash flow (less money tied up in inventories))
Kaizen – Japanese term meaning ‘continuous improvement’ through elimination of waste.
Just-in-time inventory control – a production method that involves reducing or virtually eliminating the need
to hold inventories of raw materials or unsold inventories of the finished product.
Cell production – production line divided into separate, self-contained units, each working on an identifiable
part of the finished product.
Job production –
Section 5
Chapter 22
Start-up capital – is the finance needed by a new business to pay for essential non-current (fixed) and
current assets before it can begin trading.
Working capital – the finance needed by a business to pay its day-to-day costs.
Capital expenditure – money spent on non-current (fixed) assets which will last more than one year.
Revenue expenditure – money spent on day-to-day expenses which do not involve the purchase of a long-
term asset.
Internal finance – finance obtained from within the business itself.
External finance – finance obtained from sources outside of and separate from the business.
Microfinance – providing financial services – including small loans – to poor people not served by traditional
banks.
Crowdfunding – funding a project or venture by raising money from a large number of people who each
contribute a relatively small amount, typically via the internet.
Chapter 23
Chapter 25
Statement of financial position – this shows the value of a business’s assets and liabilities at a particular time
Assets – those items of value which are owned by a business. They may be non-current (fixed) or current.
Liabilities – debts owned by the business. They may be non-current (fixed) or current.
Non-current assets – items owned by the business for more than one year
Current assets – items owned by a business and used within a year
Non-current liabilities – long-term debts owed by the business, repaid over more than one year
Current liabilities – short-term debts owed by the business, repaid in less than one year
Chapter 26
Capital employed – shareholders’ equity plus non-current liabilities and is the total long-term permanent
capital invested in a business
Liquidity – the ability of a business to pay back its short-term debts
Profitability – measurement of the profit made relative to either the value of sales achieved or the capital
invested in the business
Illiquid – means that assets are not easily convertible into cash
Financial Documents:
- Cash flow (forecast)
- Income statement or Profit-and-Loss Account
o Deducts depreciation
o Trading account: revenue, cost of sales, gross profit
- Statement of financial position or Balance Sheet
o Assets
o Liabilities
Tidbits:
- expanding too quickly and keeping a high inventory level means that cash is used to pay for high
inventory levels - this is called "overtrading"
- Cost of goods sold is the variable costs incurred only for the units sold by the business (and not the
unsold units), it doesn't consider fixed costs.
- labour costs and production costs incurred in manufacturing businesses is included in cost of goods sold,
and not in retailing businesses
- Capital employed is total long-term and permanent capital of the business which has been used to pay
for the assets of the business
Formulas:
- Gearing = non-current liabilities / capital employed (x100) OR debt/equity (x100)
- Net Cash flow = cash inflows - cash outflows
- Profit = total revenue - total costs
- Working capital = current assets - current liabilities
- Gross profit = revenue - cost of goods sold
- Net Profit = Gross profit - Expenses
- Shareholder's Fund = Total Assets - Total Liabilities
- Capital employed = Shareholder's Fund + Non-current liabilities
Ratios:
- Profitability ratios:
o ROCE = Net profit / Capital employed (x100)
o GPM = Gross Profit / Revenue (x100)
o NPM = Net Profit / Revenue (x100)
- Liquidity ratios:
o Current ratio = Current assets / Current liabilities (x100)
o Acid Test Ratio = (Current assets - Inventories) / Current liabilities (x100)
Break-even level of output = Total fixed costs / Contribution or Total fixed costs / (Price - variable Cost)
Section 6
Chapter 27
Gross Domestic Product (GDP) – the total value of output of goods and services in a country in one year.
Recession – when there is a period of falling GDP
Inflation – the increase in the average price level of goods and services over time.
Unemployment – exists when people who are willing and able to work cannot find a job.
Economic growth – is when a country’s GDP increases – more goods and services are produced than in the
previous year.
Balance of payments – records the difference between a country’s exports and imports.
Real income – is the value of the income, and it falls when prices rise faster than money income.
Exports – are goods and services sold from one country to other countries.
Imports – are goods and services bought-in by one country from other countries.
Exchange rate – is the price of one currency in terms of another.
Exchange rate depreciation – is the fall in the value of a currency compared with other currencies.
Exchange rate appreciation – the rise in value of a currency compared with other currencies.
Direct taxes – are paid directly from incomes.
Indirect taxes – are added to the prices of goods and taxpayers pay the tax as they purchase the goods.
Disposable income – the level of income a taxpayer has after paying income tax.
Import tariff – a tax on an imported product.
Import quota – physical limit on the quantity of a product that can be imported.
Fiscal policy – is any change by the government in tax rates or public sector spending.
Monetary policy – change in interest rates by the government or central bank.
Supply-side policies – try to increase the competitiveness of a industries in an economy against those from
other countries. Policies to make the economy more efficient.
Chapter 28
Social responsibility – when a business decision benefits stakeholders other than shareholders.
Environment – out natural world including, for example, pure air, clean water and undeveloped countryside.
Global warming – is a gradual increase in the overall temperature of the Earth’s atmosphere, generally
thought to be caused by increased levels of carbon dioxide, CFCs, and other pollutants in the atmosphere.
Pressure group – groups of people who act together to try to force businesses or governments to adopt
certain policies.
Private costs – of an activity are the costs paid for by a business or the consumer of the product.
Private benefits – on an activity are the gains to a business or the consumer of the product.
External costs – are costs paid for by the rest of the society, other than the business, as a result of business
activity.
External benefits – are the gains to the rest of the society, other than the business, as a result of business
activity.
Social costs = External costs + Private costs
Social benefits = External benefits + Private benefits
Sustainable development – development which does not put at risk the living standards of future
generations.
Consumer boycott – is when consumers decide not to buy products from businesses that do not act in a
socially responsible way.
Ethical decision – are based on a ‘moral code’, sometimes referred to as ‘doing the right thing’.
Chapter 29
Globalisation – term now widely used to describe increases in worldwide trade and movement of people and
capital between countries.
Free trade agreements – exists when countries agree to trade imports/exports with no barriers such as
tariffs and quotas.
Import tariff – tax placed on imported goods when they arrive into the country
Import quote – restriction on the quantity of a product that can be imported.
Protectionism – is when governments protect domestic businesses from foreign competition using tariffs
and quotas.
Multinational businesses or transnational businesses – are those with factories, production or service
operations in more than one country.