Professional Documents
Culture Documents
Microeconomics of Competitiveness
Faculty Workshop
December 11th, 2018
Professor Michael E. Porter
Boston, MA
This presentation draws on ideas from Professor Porter’s books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive
Advantage (The Free Press, 1985); “What is Strategy?” (Harvard Business Review, Nov/Dec 1996); On Competition (Harvard Business Review, 2008);
and “Creating Shared Value” (Harvard Business Review, Jan 2011). No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Michael E. Porter. For
further materials, see the website of the Institute for Strategy and Competitiveness, www.isc.hbs.edu, and FSG website, www.fsg.org.
What is MOC?
The course is… The course is not…
• A course on the competitiveness and • A course only on company
the economic and social development of strategy or multinational business
locations
$100,000
High but Declining Average Prosperity High and Improving
Growth: +1.13%
$90,000
Luxembourg
$80,000
$70,000
Norway
Ireland
$60,000 Switzerland
Iceland
United States Sweden
$50,000 Netherlands
Denmark Australia
Austria Germany
Belgium Average Real GDP per Capita:
Finland Canada
$40,000 United Kingdom France
$37,295
Japan New Zealand South Korea
Spain
Italy Israel Lithuania
$30,000 Slovenia
Portugal Hungary Poland
Greece Estonia Russia Latvia Turkey
Slovak Republic
$20,000 Czech Republic Chile
Mexico
Brazil China
$10,000
India
Low and Declining Low but Improving
$0
-3% -2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8%
Growth in Real GDP per capita (PPP US$ at 2011 prices), CAGR 2007-2017
Source: World Development Indicators, World Bank
20181211—MOC Workshop Framework Overview 4 Copyright 2018 © Professor Michael E. Porter
Prosperity Performance
Low and Lower Middle Income Countries
PPP-Adjusted Real
GDP per capita, 2017
$12,000 High but Declining Bosnia and Herzegovina High and Improving
Albania Sri Lanka
Tunisia
Ecuador
St. Vincent and Average Prosperity Indonesia Mongolia
the Grenadines Growth: +2.18%
$10,000 Egypt
Dominica Kosovo Georgia
Namibia Armenia
Fiji Paraguay Bhutan
Jamaica
Growth in Real GDP per capita (PPP US$ at 2011 prices), CAGR 2007-2017
Note: Based on World Bank Income group classifications; Low and Lower Middle Income Countries” are those with GDP per capita <$12,000
Source: World Development Indicators, World Bank
20181211—MOC Workshop Framework Overview 5 Copyright 2018 © Professor Michael E. Porter
Income Inequality
Selected Countries
PPP-Adjusted Real
GDP per capita, 2017
$100,000
Average : 36.52
Luxembourg
$95,000
Norway Ireland
$60,000
Switzerland
US
$50,000 Netherlands
Sweden
Denmark
Germany
Belgium
Austria
$40,000 UK
Finland
France Italy
Spain
Czech Republic Estonia Lithuania
$30,000 Slovenia Portugal
Hungary Malaysia
Slovak Republic Average Real GDP
Latvia Turkey per Capita: $23,257
Croatia Russian Federation Chile Panama
Kazakhstan
$20,000 Romania Greece Uruguay
Belarus Thailand Dominican Republic Costa Rica
Brazil
Bosnia and Herzegovina Peru
Egypt Ecuador Colombia
$10,000 Armenia Georgia Namibia
Ukraine El Salvador Paraguay
Moldova Pakistan Myanmar
Bolivia Honduras
Ethiopia Kenya
Gambia
$0 Low inequality High inequality
20 30 40 50 60
Norway
$115,000
United States
Switzerland Belgium
$95,000
Denmark
Netherlands Sweden
Austria
Italy France Germany Australia
Finland
Canada Iceland
$75,000 United Kingdom Japan
Israel Average: $70,414
Spain Korea
New Zealand Turkey
Slovenia Czech Slovak Republic
$55,000 Portugal Republic
Hungary Estonia
Poland
Greece
(-2.2%, $54,887) Russian Federation Chile
Mexico
$35,000
China
Brazil
India
Average: +1.52%
$15,000
-1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0%
Growth in Real GDP per Labor Force Participant (PPP US$ at 2011 prices) CAGR 2010-2016
Note: Luxembourg omitted from OECD average. Growth calculated as compound annual growth rate.
Source: World Bank (2017).
20181211—MOC Workshop Framework Overview Copyright 2018 © Professor Michael E. Porter
Workforce Participation
Labor Force Latin American and Caribbean Countries
Participation (2016)
75% Peru
High but Declining Bahamas
High and
Bolivia
Improving
Paraguay St. Vincent and
the Grenadines
70% Dominican Republic St. Lucia Belize
Colombia
Brazil Uruguay
Haiti
Average: 64.5% Barbados Jamaica Panama Honduras
65%
Ecuador Venezuela Nicaragua
Trinidad and Tobago Costa Rica El Salvador Chile
Guatemala Argentina Mexico
60%
Guyana
55% Cuba
Suriname
50%
• Competitiveness is not:
- Low wages
- A weak currency
- Jobs per se
Competitiveness
Labor
Productivity
Utilization
• Labor productivity • Workforce participation rate
• Capital productivity - Affected by population
• Total factor productivity age profile
• Working hours
0.045%
Processed
Semi-processed
0.040% Unprocessed
Services
Total
0.035%
0.030%
0.025%
0.020%
0.015%
0.010%
0.005%
0.000%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade
Statistics Database and the IMF BOP statistics.
20181211—MOC Workshop Framework Overview Copyright 2018 © Professor Michael E. Porter
14
Top 25 Exports of Goods by Value, 2016
Guyana
World Change in
Export Value Export Share
Industry Cluster ($ millions) Share (2006-2016)
1 Gold, non-monetary, excluding ores Upstream Metal Manufacturing 663.7 0.23% 0.09%
2 Rice husked Food Processing and Manufacturing 147.9 10.9% 1.63%
3 Aluminum ores and concentrates Metal Mining 108.2 0.90% 0.64%
4 Sugars, molasses and honey Food Processing and Manufacturing 90.8 0.27% -0.36%
5 Crustaceans, mollusks, and aquatic invertebrates Fishing and Fishing Products 49.8 0.13% -0.05%
6 Fish, fresh, chilled, or frozen Fishing and Fishing Products 43.1 0.07% 0.00%
7 Spirits Food Processing and Manufacturing 39.8 0.15% 0.02%
8 Transport containers Trailers, Motor Homes, and Appliances 21.5 0.31% 0.18%
9 Diamonds excluding industrial Jewelry, Precious Metals and Collectibles 17.5 0.02% -0.03%
10 Rice in the husk Agricultural Products and Inputs 15.2 1.73% 1.73%
11 Miscellaneous simply shaped wood Forestry 14.5 4.88% 3.01%
12 Electric accumulators Lighting and Electrical Equipment 12.0 0.03% 0.03%
13 Wood of non-conifer, sawn Wood Products 11.9 0.13% -0.35%
14 Wood of non-conifer worked, shaped Wood Products 8.4 0.30% 0.14%
15 Fruit, nuts excluding oil nuts Food Processing and Manufacturing 8.3 0.01% 0.01%
16 Fish, dried, salted, or smoked Fishing and Fishing Products 6.4 0.12% 0.09%
17 Rice, milled or semi-milled Food Processing and Manufacturing 5.9 0.03% 0.01%
18 Miscellaneous food preparations Food Processing and Manufacturing 3.4 0.01% 0.00%
19 Sands, natural not metal bearing Nonmetal Mining 3.3 0.26% 0.19%
20 Wood rough, rough squared Forestry 2.9 0.03% -0.01%
21 Miscellaneous medicaments Biopharmaceuticals 2.9 0.00% 0.00%
22 Fruit, preserved or prepared Food Processing and Manufacturing 2.8 0.01% -0.02%
23 Precious metal waste and scrap Upstream Metal Manufacturing 2.6 0.03% n/a
24 Containers, cartons, bags/ cases of paper, paperboard Paper and Packaging 2.2 0.01% 0.00%
25 Miscellaneous non-alcohol beverage Food Processing and Manufacturing 2.0 0.01% 0.01%
TOTAL WORLD EXPORT SHARE .0081% .0029%
160%
High but Declining Average: +21.25% High and Improving
150% Ireland
140% Belgium
130%
120%
110%
Switzerland
100%
90%
Estonia Netherlands
80%
Chile
70% Hungary
Sweden
60% Iceland
Slovak Republic
Portugal Canada Average: 51.77%
Spain
50% Mexico
New Zealand Latvia
Austria Norway Australia UK
40%
France Poland
30% Denmark Slovenia Lithuania Finland
Brazil
Germany Israel
20% Italy United States Russia
South Korea Turkey
10% India
China
Low and Declining
Japan Greece Low but Improving
0%
0% 5% 10% 15% 20% 25% 30% 80% 85%
500
Taiwan
United States
450
Japan
Israel
400
South Korea
300 Switzerland
Sweden
250
Finland
200 Germany
Canada
Denmark
Singapore
Netherlands
150 France
Austria
Belgium Iceland
Norway
100 Luxembourg
United Kingdom Ireland
Australia Hong Kong
50 Mexico Spain
New Zealand
Russia Czech Republic
Italy Malaysia Hungary Colombia Portugal Chile Saudi Arabia China
Greece Thailand India Bulgaria Turkey
South Africa Costa Rica Brazil Poland
0 PeruIndonesia Argentina Ukraine
-2% 0% 10% 20% 30% 36%
Economic Social
Development Development
Economic Social
Development Progress
(GDP per capita)
Endowments
• “Dutch Disease”
Macroeconomic Competitiveness
Sound Monetary Effective Human and Social
and Fiscal Policies Public Institutions Development
Endowments
Sound Monetary
and Fiscal Policies
Macroeconomic Competitiveness
Sound Monetary Effective Human and Social
• Fiscal Policy: and Fiscal Policies Public Institutions Development
Public spending aligned
with revenues over time
• Monetary Policy: Endowments
Interest rates, exchange
rate, control of inflation
• Economic
Stabilization: Avoiding
structural imbalances
and cyclical overheating
Effective
Public Institutions
Macroeconomic Competitiveness
Sound Monetary Effective Human and Social • Rule of Law:
and Fiscal Policies Public Institutions Development Property rights, personal
security, and due process
• Government Institutions:
Endowments Stable and effective public
and governmental
organizations and
processes; sound political
system
140 Eritrea
Mozambique Nicaragua Honduras Haiti
Madagascar
Guatemala
120
Mexico
Dominican Republic Paraguay Gambia Sierra Leone
Ecuador Liberia
100 Mali Malawi
Bolivia Niger
El Salvador
Colombia Brazil Panama
80
Guyana
Argentina
Peru
60 Burkina Faso
Senegal
Jamaica
Cuba Rwanda
40
Costa Rica
Chile
20
Environment Inclusion
Wastewater Treatment 30 Discrimination / Violence Against Minorities 28
Rural Access to Improved Water Source 27 Acceptance of Gays and Lesbians 12**
Greenhouse Gas Emissions 31 Equality of Political Power by Socioeconomic Group 34
Biodiversity and Habitat 34 Equality of Political Power by Gender 23
*Indicates missing data for some countries, which results in rankings involving fewer than 35 countries. The U.S. Political Terrorism rank of 27, for example, is compared to 34 countries, while Primary School
Enrollment rank of 23 is versus 32 countries.
**The U.S. has made major strides in tolerance and rights for homosexuals, but this progress has regressed significantly since 2014. The historical U.S. tolerance
for immigrants has also declined substantially.
Sources: Data from Social Progress Index 2014 and 2017, accessed August 2017.
20181211—MOC Workshop Framework Overview 36 Copyright 2018 © Professor Michael E. Porter
Social Progress IndexOverall 2018 SPI Rank
Peru Scorecard 2018 GDP Rank
Macroeconomic Competitiveness
Endowments
Endowments
Differentiation
(Premium Price)
Competitive
Advantage
Lower Cost
Primary Activities
• The value chain is the set of activities involved in delivering value to customers
• Strategy is reflected in the choices about how activities are configured and
linked together
20181211—MOC Workshop Framework Overview Copyright 2018 © Professor Michael E. Porter
41
Operational Effectiveness Is Not Strategy
Operational Strategic
Effectiveness Positioning
Endowments
• The cluster
composition of the
economy affects
Endowments productivity, wages,
and the role of
government
Food Local
Suppliers Attractions and Transportation
Hotels Activities
e.g., theme parks,
casinos, sports
Property Souvenirs,
Services Duty Free
Airlines,
Restaurants Banks,
Maintenance Cruise Ships
Foreign
Services
Exchange
Irrigation
Technology Refrigerated Trucks
Pre-Cooling Post-Harvest
Technology Flower Farming Handling;
Transport to Market Freight Forwarders
Fertilizers,
Pesticides, Clearing and
Herbicides Forwarding Agents
Institutions for Collaboration (IFCs)
Sources: MOC student team research by Kusi Hornberger, Nick Ndiritu, Lalo Ponce-Brito, Melesse Tashu, Tijan Watt, Harvard Business School, 2007
20181211—MOC Workshop Framework Overview 50 Copyright 2018 © Professor Michael E. Porter
Institutions for Collaboration (IFCs)
The Australian Wine Cluster
IFCs are collective institutions that foster collaboration and
underpin improvements in the business environment
Winemakers’ Federation of Australia Cooperative Centre for Viticulture
Established 1990 Established 1991
Focus: Public policy representation of companies Focus: Coordination of research and education
in the wine cluster policy in viticulture
Funding: Member companies Funding: Cluster organizations
Uttar Pradesh
• Livestock Processing
Maharashtra • Footwear
• Biopharmaceuticals • Downstream Chemical Products
• IT and Analytical Instruments • Food Processing and Manufacturing
• Jewelry and Precious Metals
• Furniture
Tamil Nadu
• Textile Manufacturing
• Automotive
• Footwear
Clusters with strongest employment • Leather and Related Products
specialization based on annual survey
of manufacturing industries 2014;
Source: India ASI 2014; India Cluster Mapping Project, Harvard ISC – Prof. Michael E. Porter, India IFC – Amit Kapoor
20181211—MOC Workshop Framework Overview 52 Copyright 2017 © Professor Michael E. Porter
Cluster Emergence and Development
The Australian Wine Cluster
1930 1965 1980 1991 to 1998
Source: Michael E. Porter and Örjan Sölvell, The Australian Wine Cluster – Supplement, Harvard Business School Case Study, 2002
20181211—MOC Workshop Framework Overview 53 Copyright 2018 © Professor Michael E. Porter
Impact of Clusters on National and
Regional Economic Performance
Research Findings
Macroeconomic Microeconomic
Competitiveness Competitiveness
80 11 72 15
Factor Demand
Rule of Law
Conditions Conditions
97
12 72 6 81 6
Source: Porter, Michael E., The Competitive Advantage of Nations, Macmillan Press, 1990
20181211—MOC Workshop Framework Overview 57 Copyright 2018 © Professor Michael E. Porter
Topics
I. Course Overview and Core Concepts
1. Differences in Prosperity & Growth
2. Defining Competitiveness
3. Indicators and Enablers of Competitiveness
4. Integrating Economic and Social Development
5. Determinants of Competitiveness: The Core Framework
6. Geographical Influences on Competitiveness
7. National (and Regional) Economic Strategy
8. Cluster-Based Economic Development Policy
9. Organizing for Competitiveness
10. Role of the Private Sector in Economic and Social
Development
II. Course Structure
20181211—MOC Workshop Framework Overview 58 Copyright 2018 © Professor Michael E. Porter
Geographic Influences on Competitiveness
Neighboring
Countries
Nation
States, Regions
and Cities
$75,000
High but declining High and rising
Massachusetts
prosperity versus U.S. prosperity versus U.S.
Alaska New York State
$70,000
Wyoming
North Dakota
Delaware
$65,000 Connecticut California
Minnesota Washington
New Jersey
$60,000 Illinois Maryland
U.S. GDP Per Capita, 2017: Nebraska
Colorado
$55,418
Hawaii New Hampshire
$55,000 Pennsylvania
Virginia Iowa Texas
Kansas Ohio South Dakota
$50,000 Rhode Island Oregon
Georgia Wisconsin Oklahoma
Louisiana
Nevada Indiana Vermont
North Carolina Utah
$45,000 Tennessee
Missouri Michigan
Arizona Montana
New Mexico
Kentucky
Florida South Carolina
$40,000 Maine
Alabama West Virginia
Idaho Arkansas
$35,000
Low and declining Mississippi
U.S. GDP Per Capita Real Low but rising prosperity
prosperity versus U.S. Growth Rate: 0.66% versus U.S.
$30,000
-2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0%
₹ 140,000
Delhi
₹ 120,000
Puducherry
₹ 100,000 Andaman & Nicobar Islands Sikkim
Chandigarh
1.8%
Employment Overall Change in the Baltimore Share
1.7% 2006-2016 of US Traded Employment: +0.02%
Added Jobs Aerospace Vehicles Education and
1.6%
and Defense Knowledge
Lost jobs
1.5% Water Transportation Creation
Marketing, Design,
1.4%
Financial Services and Publishing
1.3%
Distribution and
1.2% Electronic Recreational
Commerce and Small
1.1% Electric Goods Business Services
0.0%
-1.0% -0.6% -0.5% -0.4% -0.3% -0.2% -0.1% 0.0% 0.1% 0.2%
Business Higher
Services Education
Services Regional
Financial HQs
Services
Tourism
Logistics Logistics: Logistics:
Logistics:
Infrastructure Docks, Trans-
Air Travel
Bunkering shipment
Neighboring
Countries
Nation
States, Regions
and Cities
Market Competitiveness
Opening Upgrading
• Pursue economic
• Establish free trade
integration and
areas, customs
coordination with
unions or common
neighboring countries
markets
to open trade and
investment as well as
enhancing multiple
dimensions of
competitiveness
20181211—MOC Workshop Framework Overview 71 Copyright 2018 © Professor Michael E. Porter
Economic Integration Among Neighbors
Capturing Synergies
Context for Related and
Factor (Input) Demand Macroeconomic
Strategy Supporting
Conditions Conditions Competitiveness
and Rivalry Industries
Policy Economic
Improvement Strategy
“Build it and
“Open for “Big Game “The Next Big
They Will
Business” Hunting” Thing”
Come”
• Improve the • Compete • Enter new high • Invest in large
general business aggressively for tech/ high growth infrastructure/
environment plants and new industries industrial zone
investments projects
Distressed /
Travel and Measuring
Textiles Disadvan.
Tourism Progress
Areas
Companies Labor
Organizations
Technical Committee
Regional
Private Competitiveness
Organizations Commissions
Classroom
Group Project
• Cluster/country assessment
• At Harvard, project groups can be mixed,
consisting of both HBS and non-HBS students
Country Cluster
• Brazil • Petrochemicals
• China • Transportation and Logistics
• Denmark • Wind Power
• France • Artificial Intelligence (AI)
• Ghana • Cocoa
• India • Pharmaceutical
• Ireland • Software
• Johannesburg • Information and Communications
• Lagos Technology (ICT)
• Lisbon • Tourism
• Norway • Fisheries
• Philippines • Electronics
• Switzerland • Banking
• USA • Clean Energy
• United Kingdom • Automotive
20181211—MOC Workshop Framework Overview 98 Copyright 2018 © Professor Michael E. Porter
ISC Data Resources for Affiliates
National Competitiveness Profiles
• A rigorously calibrated model of competitiveness supported by a panel of 130
survey and hard data indicators across 154 countries and 18 years
20181211—MOC Workshop Framework Overview 100 Copyright 2018 © Professor Michael E. Porter
MOC SharePoint Site
20181211—MOC Workshop Framework Overview 101 Copyright 2018 © Professor Michael E. Porter
MOC LinkedIn Group
20181211—MOC Workshop Framework Overview 102 Copyright 2018 © Professor Michael E. Porter