Structure your

argument:
MODA pyramid
Communicating for Impact

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 Section 4 – Structure your argument

Maryam’s MODA pyramid

Illustrative example

MODA should invest in three initiatives to

upgrade to new systems and tools to improve
the overall in-store customer experience

A new RFID inventory An improved loyalty program A rollout of self-serve tablets

management system saves sign-up process enhances available in-store improves
time and improves accuracy customer checkout customer assistance

Competitors with
RFID systems Staff currently ~60% of potential Staff can redirect
streamlined sign-
improve spend 40% of time customer sign-ups Tablets reduce energy from
up processes rank
forecasting for on inventory are lost due to the customer wait time inventory checks
higher on
inventory counts on the floor perceived time by >50% in-store to providing
customer
restocking and backroom burden advise/expertise
satisfaction

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