Science, technology and digital society

E-Commerce statistics — households and individuals

% ind i_ilt12

Table 1: Internet use and online purchases, 2022

(% of individuals aged 16 to 74)
Proportion of individuals who:
Used internet within the last 12 months
EU 91
Belgium 95
Bulgaria 83
Czechia 92
Denmark 98
Germany 93
Estonia 92
Ireland 96
Greece 84
Spain 95
France 92
Croatia 83
Italy 86
Cyprus 91
Latvia 92
Lithuania 88
Luxembourg 98
Hungary 90
Malta 92
Netherlands 96
Austria 94
Poland 88
Portugal 85
Romania 89
Slovenia 90
Slovakia 90
Finland 98
Sweden 97
Norway 100
Montenegro 90
Serbia 84
Türkiye 84

Source: Eurostat (online data codes: isoc_ci_ifp_iu and isoc_ec_ib20)

 i_blt12

oportion of individuals who:

Purchased online within the last 12 months
68
75
41
77
88
76
71
85
59
68
76
56
49
50
62
60
81
70
68
88
66
65
54
46
63
77
79
86
92
28
54
42
Science, technology and digital society
E-Commerce statistics — households and individuals
i_blt12 % ind ilt12
Figure 1: Internet users who bought or ordered goods or services for private use in the previou
2022
(% of individuals who used internet in the previous 12 months)

2012 2017 2022 EU 2017

EU 55 64 75 64
64
Netherlands 69 82 92 64
Denmark 79 82 90 64
Ireland 57 64 89 64
Sweden 79 84 88 64
Slovakia 56 70 85 64
Czechia 43 65 84 64
France 69 76 83 64
Luxembourg 73 82 82 64
Germany 77 82 82 64
Finland 72 75 81 64
Belgium 55 67 79 64
Hungary 35 49 78 64
Estonia 29 65 77 64
Malta 63 64 73 64
Poland 47 58 73 64
Spain 42 59 72 64
Greece 36 45 70 64
Austria 60 70 70 64
Slovenia 49 57 70 64
Lithuania 29 49 68 64
Croatia 36 42 68 64
Latvia 37 55 67 64
Portugal 35 45 63 64
Italy 29 44 57 64
Cyprus 35 39 55 64
Romania 11 23 51 64
Bulgaria 17 27 49 64
64
Norway 80 78 92 64
64
Serbia : 43 63 64
Türkiye 20 32 50 64
Montenegro 11 18 31 64
North Macedonia 8 20 : 64

Source: Eurostat (online data code: isoc_ec_ibuy and isoc_ec_ib20)

te use in the previous 12 months, 2012 and

EU 2022 2022 vs 2012

75 20
75
75 23
75 11
75 32
75 10
75 29
75 41
Internet users who bought or orde
75 14
75 9
use in the previous 12 m
75 5 (% of individuals who used inter
75 8
100
75 24
90
75 43
80
75 47 70
75 11 60
75 26 50
75 29 40
75 34 30
75 10 20
75 21 10
0
75 39

Luxembourg
Netherlands
Denmark

Belgium
Slovakia
Sweden

Czechia

Finland
France
Ireland

Germany
EU

75 31
75 30
75 28
75 28
75 20
75 41
75 32 2012 20
75
75 12
Source: Eurostat (online data code: isoc_ec_ibuy and is
75
75 :
75 30
75 20
75 :
 ught or ordered goods or services for private
previous 12 months, 2012 and 2022
ho used internet in the previous 12 months)

North Macedonia
Luxembourg

Montenegro
Lithuania

Romania
Belgium

Slovenia
Hungary

Bulgaria

Norway
Portugal
Finland

Estonia

Türkiye
Cyprus
Greece

Croatia
Poland
France

Austria

Serbia
Latvia
Spain
Malta

Italy
Germany

2012 2017 2022 EU 2017 EU 2022

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 North Macedonia
Montenegro
Türkiye
Serbia

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Science, technology and digital society
E-Commerce statistics — households and individuals
i_blt12 % ind ilt12

Figure 2: Internet users who bought or ordered goods or services for private use in the previous
(% of individuals who used internet in the previous 12 months)

2010 2011 2012 2013 2014 2015 2016 2017

EU 53 54 55 57 59 62 63 64
16-24 years 49 51 53 56 59 64 65 69
25-34 years 59 61 62 65 68 71 72 75
35-44 years 56 58 59 61 63 65 67 69
45-54 years 52 52 54 56 58 60 60 62
55-74 years 45 46 46 48 48 50 51 51

(¹) EU Break in time series in 2021

Source: Eurostat (online data code: isoc_ec_ibuy and isoc_ec_ib20)
 Internet users who
use in the prev
use in the previous 12 months by age group, EU, 2010-2022 (% of individual
90

2018 2019 2020 2021 2022 Diff 80

66 68 73 74 75 20
70 75 78 81 81 28 70
78 81 85 86 87 25
71 74 80 82 83 24 60
64 67 72 74 74 20
51 53 57 60 59 13
50

40

30
2010 2011

EU

(¹) EU Break in time series in

Source: Eurostat (online dat
net users who bought or ordered goods or services for private
se in the previous 12 months by age group, EU(¹), 2010-2022
of individuals who used internet in the previous 12 months)

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

EU 16-24 years 25-34 years 35-44 years 45-54 years 55

Break in time series in 2021

fi
e: Eurostat (online data code: isoc_ec_ibuy and isoc_ec_ib20) %
aL
%
ro
private
2022
nths)

2019 2020 2021 2022

5-54 years 55-74 years

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Science, technology and digital society
E-Commerce statistics — households and individuals
i_blt12 % ind ilt12

Table 2: Profile of the internet users who bought or ordered goods or services for private use in the prev
(% of individuals who used internet in the previous 12 months)
BRKDWN VALUE
EU 75

Males 75
Females 75

16 to 24 years old 81
25 to 34 years old 87
35 to 44 years old 83
45 to 54 years old 74
55 to 74 years old 59

No or low formal education 56

Medium formal education 74
High formal education 88

Employees, self-employed, family workers 81

Students 81
Retired or not in the labour force 56
Unemployed 63

Nationals 75
Nationals of another EU-Member State 72
Nationals of non-EU country 66

Source: Eurostat (online data code: isoc_ec_ib20)

vices for private use in the previous 12 months, EU, 2022

IND_TOTAL

M_Y16_74
F_Y16_74

Y16_24
Y25_34
Y35_44
Y45_54
Y55_74

I0_2
I3_4
I5_8

SAL_SELF_FAM
STUD
RETIR_OTHER
UNE

CC_NAT
CC_EU_FOR
CC_EXT_EU
Science, technology and digital society
E-Commerce statistics — households and individuals
Unit =PC_IND_IU3
Table 3: Online purchases of goods, EU, 2022
(% of individuals who used the internet in the previous 3 months)
16-24 years
I_BFLMG Films or series as DVDs, Blu-ray etc. 4
I_BMUSG Music as CDs, vinyls etc. 5
I_BBMC Bicycles, mopeds, cars, or other vehicles or their spare parts 4
I_BCPH Cleaning products or personal hygiene products 7
I_BEEQU1 Consumer electronics or household appliances 8
I_BFDS Food or beverages from stores or from meal-kits providers 9
I_BCG Children toys or childcare items 3
I_BMED1 Medicine or dietary supplements such as vitamins (online renew 7
I_BHARD1 Computers, tablets, mobile phones or accessories 16
I_BSPG Sports goods (excluding sport clothing) 16
I_BBOOKNLG Printed books, magazines or newspapers 14
I_BFURN1 Furniture, home accessories or gardening products 9
I_BCBW Cosmetics, beauty or wellness products 16
I_BFDR Deliveries from restaurants, fast-food chains, catering service 26
I_BCLOT1 Clothes (including sport clothing), shoes or accessories 51

Source: Eurostat (online data code: isoc_ec_ibgs)

25-54 years 55-74 years Total
4 2 3
4 3 4
7 4 5
12 6 9
13 7 10
14 6 11
17 6 12
15 11 13
16 8 13
18 7 14
16 11 14
20 13 16
20 10 17
23 7 19
49 26 42
Science, technology and digital society
E-Commerce statistics — households and individuals
Unit = PC_IND_IU3
Table 4: Origin of the seller, EU, 2022
(% of individuals who used the internet in the last 3 months)
Sellers from other
National sellers
EU countries

Total 51 19
16-24 years old 50 22
25-34 years old 61 26
35-44 years old 60 24
45-54 years old 51 19
55-74 years old 39 11
Males 50 20
Females 51 18
No or low formal education 33 11
Medium formal education 49 17
High formal education 66 28
Nationals of another EU-Member State 45 28
Nationals of non-EU country 41 16
Nationals 52 19
Retired or not in the labour force (excluding student 36 10
Employees, self-employed, family workers 57 22
Students 50 22
Unemployed 38 14

Source: Eurostat (online dataset:isoc_ec_ibos)

Sellers of the rest of Sellers from other
Sellers from
the world (non-EU countries (EU or
unknown countries
countries) non-EU)
12 9 23
15 12 28
16 13 31
14 11 28
11 9 22
6 6 14
12 9 24
11 10 23
8 8 15
10 9 20
16 11 33
12 10 32
11 7 20
12 10 23
6 6 13
13 10 26
16 12 28
11 8 19
Science, technology and digital society
E-Commerce statistics — households and individuals
Unit = PC_IND_IU3
Table 5: An emerging online collaborative economy, 2022
(% of individuals who used internet in the last 3 months)

Any physical goods Household services Transport service

EU 21 1 1
16-24 years old 22 1 3
25-34 years old 29 1 2
35-44 years old 29 1 1
45-54 years old 20 1 1
55-74 years old 11 0 1
Males 21 1 1
Females 21 1 1
No or low formal education 14 0 1
Medium formal education 20 1 1
High formal education 27 1 2
Nationals of another EU-Member State 19 2 2
Nationals of non-EU country 16 1 2
Nationals 21 1 1
Retired or not in the labour force (excluding students) 12 0 0
Employees, self-employed, family workers 24 1 1
Students 22 0 3
Unemployed 17 1 1

Source: Eurostat (online dataset:isoc_ec_ce_i)

 Goods, household
Rented services, transport
accommodation services, rented
accommodation

6 25
6 26
10 35
8 33
6 24
3 14
6 25
6 25
2 15
5 23
11 34
7 24
5 19
6 26
3 14
8 29
6 26
4 20