MEASURING GLOBAUZATION

There is no doubt we now live in a global marketplace. In scores of countries around the globe, the same products and
services are available to consumers and organizations. These range from McDonald's restaurants to Sony electronic
equipment to Nokia and Samsung cellular phones. But ask the average consumers where this global array of goods
comes from and you will hear several answers that reflect differing perceptions. Throughout the world, McDonald's is the
quintessential American fast-food restaurant, just as the Doc Martens is synonymous with British youth culture. But for
many other product, brands, and companies, the sense of identity with a particular country is becoming blurred. Which
brands are Japanese, or American, or German? Does a Big Mac taste the same everywhere in the world?

There are many alternatives on how to measure globalization per country in the world. The KOF Swiss Economic Institute
offers a useful ranking into three broad categories as follows:
• Economic globalization measures long distance flow of goods, capital, and services as well as information and
perception that accompany market exchanges;
• Social globalization measures the spread of ideas, information, images, and people
• Political globalization measures the diffusion of government policies in terms of the number of embassies and
consulates in a country, membership in international organization, likewise participation of a country in United
Nations peace missions and similar advocates.

Globalization Rankings Table 1.1-

Index of Globalization
Country Index of globalization
Belgium 90.47
Netherlands 90.24
Switzerland 89.7
Sweden 88.C5
Austria 87.91
Denmark 87.85
France 87.34
United Kingdom 87.23
Germany 86.89
Finland 8S.98
Norway 85.81
Hungary 84.2
Ireland 83.S3
Canada 83.45
Czech Republic 83.41
Spain 83.31
Portugal 82.21
Italy 82.15
Luxembourg 82
Estonia 8L97
United States 8L7
Slovak Republic 80.74
Greece 80.31
Singapore 80.C1
Slovenia 79.76
Bulgaria 79.52
Australia 79.29
Malaysia 79.28
Croatia 79.C4

Lithuania 78.78
Poland 78.72
New Zealand 78
Romania 77.88
Malta 77.51
Japan 77.3
South Korea 76.67
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https://www^tatistira.com/ctattistics/268168/g;obalization-lndex- by country.
Table LI shows the ranking for several countries. In general, most of the countries in higher ranking are affluent
countries or the so called "Global North." With the exception of Sin^pore which is situated geographically in the
Global South, the rest are economically well-off. The statistics shows the top 36 nations (among the top 50) in the
globalization Index based on the data constructed In 2015. The index Is based on three dimension or core sets of
indicators namely economic, social, and political The table also reveals that 28 nations included in the top 36 are
European countries.

Tablel. 2- Economic Globalization

I Country