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    The pandemic has led to increased burnout, especially among women. It has affected women entrepreneurs and professional women in business in varying degrees, depending on their industry and family situations. While some struggled greatly, others were able to strengthen their skills, find new opportunities, and rearrange their priorities. Businesses have had to adapt to new hybrid work models, increased digitalization, and changing customer needs and preferences in order to succeed in the post-pandemic environment. A winning business model, especially for women entrepreneurs, takes into account the owner's passions and strengths, customer needs and habits, and the woman's social and family environment.

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    The pandemic has led to increased burnout, especially among women. It has affected women entrepreneurs and professional women in business in varying degrees, depending on their industry and family situations. While some struggled greatly, others were able to strengthen their skills, find new opportunities, and rearrange their priorities. Businesses have had to adapt to new hybrid work models, increased digitalization, and changing customer needs and preferences in order to succeed in the post-pandemic environment. A winning business model, especially for women entrepreneurs, takes into account the owner's passions and strengths, customer needs and habits, and the woman's social and family environment.

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    4 views1 page

    Article Survival of The Fittest - Irena Jakimova

    Uploaded by

    Irena Jakimova
    The pandemic has led to increased burnout, especially among women. It has affected women entrepreneurs and professional women in business in varying degrees, depending on their industry and family situations. While some struggled greatly, others were able to strengthen their skills, find new opportunities, and rearrange their priorities. Businesses have had to adapt to new hybrid work models, increased digitalization, and changing customer needs and preferences in order to succeed in the post-pandemic environment. A winning business model, especially for women entrepreneurs, takes into account the owner's passions and strengths, customer needs and habits, and the woman's social and family environment.

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    Beyond the Pandemic: Survival of the Fittest in Business

    The New York Time has labelled it the ‘Age of Anti Ambition’ – the pandemic has led to
    millions quitting their job, with careers and entrepreneurial businesses falling apart, and
    society seeking something more fulfilling than an income. A McKinsey study from last
    year showed that 42 percent of women feel burned out, compared with 32 percent in
    2020.

    Are you one of the 42%?


    Well, I could say no. I learnt how to take another pace, how to rejuvenate, find even
    more joy in my work, strengthened my resilience muscle…

    How do you think the pandemic has affected women entrepreneurs and professional
    women in business?
    I guess it is a whole spectrum of effects, because some of the women were hit really
    hard, depending on the business they were in or the family situation they have…
    however some of them used this time to strengthen their skills, find another job or
    passion/hobby, rearranged their life views and next moves… In general, it was more
    difficult for the women due to the more roles they have and the still not so balanced
    place in the family (obligations around the house, food, children, elders).

    Do you think the pandemic has led to any positives?


    The pandemic was not a good thing, it was shocking to the whole world. However, it led
    to some positive opportunities, people got more connected globally, the digitalization
    offered us tools and ways for higher productivity…and many people started to look after
    their health in a more profound way, as well as to turn their attention towards
    themselves, look inside…

    What changes have businesses had to implement to adapt to the post-pandemic


    times?
    First, it is the way of how we work now (work from home, hybrid), then it is the bigger
    digitalization and, finally, marketing-wise, it is the new needs of the customers.

    How can businesses create a winning business model?


    If we speak about women’ businesses (which is my specialty), I would say the winning
    business model is the one that takes into consideration the following sides:
    - her passion and zone of genius (what to offer and how)
    - the habits and needs of the customers
    - the social (family) environment of the woman business owner.

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