MARKET SEGMENTATION

TABLE OF CONTENTS

SEGMENTATION IS
TYPICALLY DIVIDED INTO
FOUR MAJOR
SUBCATEGORIES.

IMPORTANCE OF
IDENTIFYING THE
OBJECTIVES OF MARKET
SEGMENTATION

WHAT IS BUSINESS
MANAGEMENT AND
MARKETING

7 KEYS TO COMMERCIAL
MANAGEMENT AND
MARKETING

Market segmentation is a GET TO KNOW 7 OF THE

MOST IMPORTANT KEYS TO
marketing technique that consists COMMERCIAL MANAGEMENT
of dividing the target audience FOR BUSINESS MARKETING
TODAY
of a brand or company into
smaller groups that are
identified by certain
characteristics that they share
with each other.
 SEGMENTATION IS TYPICALLY
DIVIDED INTO FOUR MAJOR
SUBCATEGORIES:

BEHAVIOR:
associated with
specific needs
that are used with
a specific product

LOCATION:
country, region,
community,
province, city,
town, area, etc.

DEMOGRAPHICS:
Age or ethnicity
Although these four types of
segmentation are well defined and
easy to distinguish, they are
generally superficial and require
additional filtering before they can
be obtained.
For example, certain purchasing
LOCATION:
habits may lead to the creation of a lifestyle and
marketing campaign focused on high- opinion
value products
 importance of identifying the
objectives of market segmentation
Although these four types of segmentation are well defined and easy to
distinguish, they are generally superficial and require additional
filtering before they can be obtained.
For example, certain purchasing habits may lead to the creation of a
marketing campaign focused on high-value products

WHAT IS BUSINESS MANAGEMENT AND

MARKETING

Business management and marketing in

an organization involves internal and
external statements on strategic and
operational variables that optimize
the scope of development and increase
business profits.

Commercial management faces two

great challenges: the first is
customer satisfaction and the
second is market share. Both
require a clear strategy, a
quality system and coordination
with the different areas of the
organization.

what is the digital marketing?

We can define digital marketing

as any action that uses the
Internet or electronic devices
to promote a product or brand.
Currently, one of the main
strategies is to target and
interact with potential
customers.
 7 KEYS Business management and
marketing go hand in hand. We
TO could say that commercial
management is a part of
COMMERCIAL marketing that makes all the
strategies known to the market
MANAGEMENT and that a company carries out.

AND MARKETING

GET TO KNOW 7 OF THE MOST

IMPORTANT KEYS TO COMMERCIAL
MANAGEMENT FOR BUSINESS
MARKETING TODAY

Commercial management and Commercial management and content Increasingly informed

marketing within Commercial management customization
and internet presence population
globalization

Commercial management Business management and Differentiation in competitive

and new technologies influencer marketing
markets

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