Name: Jose Vicente Clet Score_____________
Strand: 12-ABm Year: 12-Gen. Santos Day/Time _________
Exercise 7
Fill out the chart.
What are the difference between strategic marketing and tactical marketing?
Strategic Marketing
Concept The meaning of concept in
strategic marketing way is
by emphasizing proper
identification of marketing
opportunities as the basis
for marketing planning and
corporate growth. And It
also emphasizes both
customers and rivals. A
strategic marketing strategy
aims to evaluate ways of
providing superior value to
the most profitable
segments. An integrated
strategy focused on analysis
and feedback is reflected by
a strategic marketing
approach. Through market
analysis, consumer needs
are first assessed, and an
integrated marketing effort
is created to satisfy
consumers so that the
company achieves its
objectives, particularly those
affecting shareholders.
Purpose The purpose of strategic
marketing is to make the
most of the positive
distinction of a company
from its competition from
the viewpoint of the
customer. Also, it
determines the
positioning and efficiency
of a company, strategic
marketing helps. It is
important to know at any
Tactical Marketing
Although strategic
marketing aims at the
company's priorities,
tactical marketing focuses
on the specifics to
accomplish that objective.
The acts or tactics
necessary to achieve
your target can be set in
motion with a plan in
place. Example is
detailed profiles of your
businesses include
designing techniques to
help your marketing
campaigns, and by can
picking the correct
advertising media and
decide which marketing
platform is most
productive just by
understanding your target
audience.
While the purpose of
tactical marketing is,
tactical marketing
strategy breaks down
those business goals into
marketing goals, then
outlines the marketing
tactics and strategies to
be used to accomplish
those goals.
 given time what tools are
at the disposal of an
organization. And one of
the purposes of strategic
marketing is, it helps in
creating products and
services that provide the
organization with high
profits.

Activities Strategic marketing is Tactical marketing plans

both a theory and a are relevant to you and
collection of strategies your company goals and
that address issues such come in all shapes and
as analysis, product sizes. The activities that
design and development, must be performed to
pricing, packaging, achieve the company
promotion of sales and goals set out in the
sales, advertisement, strategic marketing plan
public relations, delivery are outlined by successful
and after-sales service. tactical marketing plans.
These activities Some of the activities are
determine the marketing product promotion, public
spectrum, and their relationships, distribution,
balanced incorporation is sales process, training,
known as the marketing busines objectives,
mix within the marketing Advertising and more.
strategy.

Key Concepts The key concept of While the key concept of

strategic marketing is, a tactical marketing is, a
strategic marketing plan successful tactical
identifies your business marketing strategy details
goals, the marketplace in how your goods and
which you operate, your services will be
target audience, the positioned; how to find
approaches you want to prospects; and how to
achieve them, and how identify strategies you will
 you can measure your
performance are defined
by a strategic plan. To
grow your business, it
integrates everything you
say and do. In the effort
to make profits, strategic
marketing strategies
revolve around the type of
setting an entity needs to
set up for consumers.
Plans include concepts
such as target markets for
area and demographics
as well as market
segmentation.
Timetable A strategic marketing
timetable or marketing
timeline helps the entire
marketing team to see all
the projects, programs,
promotions, and sales
that are going to happen
during the year. They can
be used on a quarterly,
annual, or per-project
basis to plan out
deadlines. Some of the
reason on why timetable
or timeline is important.
First, Timelines allow your
team to see a complete
overview of which
marketing activities are
coming up. Second, they
encourage you to prepare
your job, then work out
your plan. Planning can
mean the difference
between a project that is
use to make sales. The
tactical marketing
strategy also outlines the
details of the advertising
of goods, public relations
and more. And tactical
marketing is about the
tools and tactics that your
business can use to
achieve its objectives.
The timetable or timeline
of tactical marketing is by
using spreadsheet
software, an efficient way
of developing a tactical
plan is to place the
tactical measures in
calendar form. The
calendar may be weekly,
but the tactical plan
should also be displayed
in a quarterly format since
certain strategies take
more than one month to
complete. Example, a
retail store attendance
plan to launch a new
product line, for example,
might include strategies
to schedule two shows in
the first quarter of the
year and two in the third
quarter.
well-executed and one
that is haphazardly put
together. Lastly, they help
to keep all the marketing
assignments on track. At
a moment, these brief
overviews will show any
member of the marketing
team what they need to
do with a particular
project and, most
importantly, when it is
due. That means less
pressure and less
deadlines that are
missed.