Entrepreneurship

Task Objective
In this activity, the students will examine the different branding strategies of existing
products or businesses.

Due
Task Instructions Date
General Instructions:
1. Search one product or business per branding strategy other than those which were
already given as examples in the Study Guide.
2. Justify why these products or businesses fall under such category.
3. Present your output in the table provided.

Activity Output

Branding Strategy Product/Business Explanation

1. Umbrella
branding

2. Individual
branding

3. Attitude branding

Unit 9.2:​ Strategies in Choosing a Brand Name 1

 Entrepreneurship

Branding Strategy Product/Business Explanation

4. No-brand
branding

5. Brand extension

6. Private labels

7. Crowdsourcing

Unit 9.2:​ Strategies in Choosing a Brand Name 2

 Entrepreneurship

Rubric for Grading

1 2 3 4 Weights Points

Content & Content is Content is not Content is accurate Content is

Development incomplete and comprehensive and persuasive, comprehensive,
major points are and/or persuasive. and the major accurate, and
not clear. Major points are points are stated. persuasive. Major 50%
addressed, but not points are stated
well supported. clearly and are
well supported.

Completeness Less than 25% of Less than 50% of Less than 75% of All the required
the components components are
the components the components 25%
are present. are present. are present. present.

Professional- The output is not The output is not The output is The output is
ism submitted on submitted on time, submitted on time, submitted on
time, and lacks with a good degree with a good degree time, well-written,
comprehen- of of and has a high 25%
sibility. comprehensibility. comprehensibility. degree of
comprehen-
sibility.

Total 100%

Unit 9.2:​ Strategies in Choosing a Brand Name 3