YAPAK S H OE
WEBSIT E
FUNCTION
The simplest way for consumers
to browse, select, and purchase
various footwear products online
is through an E-commerce shoe
website. The website gives
customers various options, allowing
them to compare costs, read
reviews, and make wise purchases.
Yapak makes secure transactions
possible and makes purchasing
convenient.
FEATURES
UI-friendly design layouts
Updates weekly about the new products
Name your price
Adaptive platform (CP or PC display)
Offline mode (Limited displays)
Express checkout (can easily checkout)
ABOUT US
"Step into Culture: Discover
Traditional Filipino shoes at our
E-Commerce Yapak website!
Explore the latest trends, shoe
design, and quality in every step.
Find your perfect pair today and
make every walk an authentic
fashion statement."

AUDIENCE
Soft Launch
Soft launching of the website for limited users is
one of our approaches, by doing this we can get
feedback about what to fix and improve
Analytic Tools
to track user behavior on your website,
these tools can provide insights into user
demographics, traffic sources, popular
products, and more.
Social Media Monitoring
Monitor social media platforms to
understand what people say about our
website and products. Social listening
tools can help us gather sentiment
analysis and feedback.
Target
o w to ge t
and h th em
data fr om Knowing them
Our target audience consists of middle-class
people who love local footwear and fashion
items from the Philippines
Surveys and Feedback
Using surveys, feedback forms, and
customer reviews to gather insights directly
from our audience. Ask about their
preferences, what they like and dislike
about our website, and what products or
features they would like to see.
Competitor Analysis
Research other E-commerce websites
flaws or negative feedback, and use this
to improve and enhance our website for
the user's compatibility
PROBLEM MAP
BUGS AND SLOW
MALWARES SERVER

PHISHING
LACK OF SECURITY
AUTHENTICATION
OTHER E-COMMERCE SCAM
WEBSITE PROBLEM

CHECK OUT
UI DESIGN WAS
PROCESS
HARD TO
NAVIGATE
TAKES TOO
LONG
 SECURITY AND
PRIVACY SOLUTION FAST PHASE
SERVER

MAP
Users account security and The server’s website doesn’t take
too much time to load or refresh,
privacy are protected to
this includes the loading of the
avoid getting scammed and displays and other information
hacked by other parties when clicked

BUGS FIXES UI FRIENDLY

Bugs and malware are fixed We enhance the interface for
to avoid crashing and lagging the users to experience better
UI design, a positive impact on
the website while you’re
efficiency and accessibility
browsing
YAPAK’S E-COMMERCE
WEBSITE
 User’s persona User’s expectation

A middle class guy that loves to shop
online and wear authentic shoes that
made traditionally from Philippines
Fast and reliable E-commerce website
Transaction and navigation-friendly
Updates and notifies the user's account
Secured website

AMIR REYES
He was satisfied with
Amir needs to attend Satisfied with his
the Yapak’s welcome
an event in the expectations from the
page and UI design
Philippines website
MOMENTS page

Anxious Excited Satisfied

EMOTION

Look for an E- Check out his order

commerce shoe Proceed to browse to
immediately and
website to avoid hassle his preferred type of
ACTION going outside Filipino shoes
gives a feedback
about the wesbite