A

PROJECT REPORT
ON

“A STUDY ON CONSUMER BEHAVIOUR TOWARD ADITYA

BIRLA INSURANCE COMPANY IN SOLAPUR CITY”

SUBMITTED BY
MS. JANHAVI ARVIND BINGUNDI

HIRACHAND NEMCHAND COLLEGE OF COMMERCE

B.B.A. III SEM V
SOLAPUR
2023 – 2024
 A
STUDY
OF

“A STUDY ON CONSUMER BEHAVIOUR TOWARD ADITYA

BIRLA INSURANCE COMPANY IN SOLAPUR CITY”

PROJECT REPORT SUBMITTED TO

PUNYASHLOK AHILYADEVI HOLKAR
SOLAPUR UNIVERSITY, SOLAPUR

IN PARTIAL FULFILMENT FOR AWARD OF DEGREE

OF

BACHELOR OF BUSINESS ADMINISTRATION

2023 – 2024

THROUGH
THE PRINCIPAL
HIRACHAND NEMCHAND COLLEGE OF COMMERCE
(AUTONOMOUS COLLEGE)
B.B.A. III SEM V
SOLAPUR
DATE: PRINCIPAL
 CERTIFICATE

This is to certify that work on the Project Report entitled,

“________________________________________________
_________________________________________”Presented
by Mr/Miss ____________________________, in the partial
fulfilment of the requirement for the award of Bachelor’s Degree in
Business Administration (B.B.A.) to the Punyashlok Ahilyadevi
Holkar Solapur University, Solapur has been carried out under my
guidance.

To the best of my knowledge and belief the matter presented

in this report has not been submitted earlier.

Principal Signature of Guide

H.N.C.C. Solapur Dr. Rajni Y. Kshirsagar
Date:
 DECLARATION

To,
The Principal,
Hirachand Nemchand College of Commerce, (Autonomous)
Solapur

Respected Sir,
I, the undersigned, hereby declared that Project Report
entitled “A study on consumer behaviour toward Aditya Birla
insurance company in Solapur city” written and submitted by me to the
Punyashlok Ahilyadevi Holkar Solapur University, Solapur in the partial
fulfilment of the requirement for the award of degree of Bachelor of
Business Administration (B.B.A.) under the guidance of Dr. Rajni Y.
Kshirsagar is my original work. The empirical findings in this report are
based on the data collected by myself. While preparing this report, I have
not copied from any other report.
I understand that any such copying is liable to be punished in
a way the University Authorities may deem fit.

Date: Signature of the Student

Ms. Janhavi Arvind Bingundi
 ACKNOWLEDGEMENT

First and foremost, praises and thanks to the God, the

Almighty, for His showers of blessings throughout my research
work to complete the research successfully. I hereby acknowledge to
all those who directly or indirectly helped me to draft the project
report it would not have been possible for me to task without their
help and guidance.
The Project is titled – “A Study on Consumer Behaviour
towards Aditya Birla Insurance Company” I would like to thank
the Principal Dr. Satyajit Shah Sir and HOD Dr. P.V. Dolas Sir for
giving me this opportunity to do this wonderful project. I would like
to express my deep and sincere gratitude to my project guide
Dr. Rajni Y. Kshirsagar faculty of BBA Section of Hirachand
Nemchand College of Commerce for giving me the encouragement
to do research and providing invaluable guidance and support
throughout this project.
I like to thanks to library staff, my family and all those who
were supporting me throughout the project.
I am thankful for all those people who co-operated with me.

Student Name
Ms. Janhavi Arvind Bingundi