Executive

Summary

CRASTAZIA POLY JEWELS

Prayer
Review
Motivation
Motivation
“Don’t sit down and wait for the
opportunities to come. Get up and
make them.”

Madam C.J. Walker,

MOTIVATION
Objectives
01. Define Executive
Summary
02. Purpose of Executive
Summary
03. How to write an Executive
Summary
04. What to include in your Executive
Summary
 Executive Summary

is commonly the last section to be written after all

other major parts have been completed, it is the
next major part of the business plan after the
introduction. It points out the overall highlights of
the business plan as well as bird's eye view of its
sections. DEFINITION
 What is the purpose of an Executive
Summary?

Your business plan's executive summary exists to

give readers an overview of the entire document.
It should outline what they can expect to learn and
motivate them to keep reading on.
PURPOSE
How to write an Executive Summary

Your business's executive summary

should be as short as possible, ideally
only one or two pages long.

HOW?
 How to write an Executive Summary
Avoid talking about more fluffy, subjective points and cliches.
Focus more on the practical information and facts your readers want
to know about.
Be confident about yourself and your business.

Remember that your executive summary should fill in the blanks for your
readers. Keep your target audience in mind and try to answer their
questions, rather than create new ones, or they may get confused and
stop reading. HOW?
What to include in your Executive Summary
1. Vision, Mission, Goals, and Objectives of the
business
2. Business Model
3. Business and product proposition
4. Wealth improvement approaches
5. Parties supporting the business
WHAT TO INCLUDE?
1 Vision, Mission, Goals and Objectives

At the very outset, the business plan must

depict the fundamental characteristics,
nature, philosophical values, identify,and
image of the business.

WHAT TO INCLUDE?
2 Business Model

The business model defines the

perspective of the business in terms of its
structure, production, operation, and
financial activities that will lead to the
achievement of the VGMO.
WHAT TO INCLUDE?
3 Business and Product Proposition

The business and product proposition will

help determine how the business defines
its course and the process of
accumulating wealth.

WHAT TO INCLUDE?
 Wealth Improvement Approaches
4
This section of the executive summary describes the
methodologies or approaches that will be taken by
the business in order to

1. Maintain a competitive advantage

2. Position the business in the market
3. Improve the market share, and
4. Maximize the utilization of resources.
WHAT TO INCLUDE?
 Parties supporting the Business
5

The last section of the executive summary is a

description of the parties that strongly support the
business. The parties that have a direct relationship
with the business are as follows:

1. Consumers
2. Creditors
3. Suppliers WHAT TO INCLUDE?

4. Employees and staff

Thank You for
Listening

CRASTAZIA