Business Plan On Mini Market

Institution Name Document No.
ወ/ሮስህንፖሊቴክኒክኮሌጅ OF/WSPC /
W/R SIHEEN POLYTECHNIC COLLEGE
Page No.
Title: - Business Plan Improve Business Practice
LEVEL - 3 Page 1 of
17
WOIZEROSIHEENPOLYTECHNICCOLLEGE
MERHOCAMPHAS
DEPARTMENTOFDATABASEADMINSTRASION
ASSIGNMENT for Improve Business Practice Business Plan
SUBMITTED BY;
Name Id
1.Eyerusalem Tesfa 013/14
2.Fozia Seid 015/14
3.Samrawit Mamo 034/14
4.Sofiya Oumer 043/14
5.Worknesh Baye 050/14
6.Yordanos Hasen 051/14
SUBMITTEDTO: INSTRUCTOR MATIYAS WERKU June 2023
Assnignment for all level 3

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Table of Contents
SUBMITTED BY; ......................................................................................................................................... 1
1. Executive Summery ...............................................................................................4

2. Background of The Business And Justification For The Business .......................4
3. Feasibility Study ....................................................................................................6
3.1Marketing And Demand....................................................................................................................... 6
3.1.1Marketing Survey .......................................................................................................................... 6
3.1.2 Business Demand ......................................................................................................................... 7
3.2 Technical Analysis ............................................................................................................................... 7
3,2.1 Description of Products and Services .......................................................................................... 7
3.2.2 Key Features of the Products and Services .................................................................................. 7
3.2.3 List of raw materials needed........................................................................................................ 8
3.2.4 Production of Products and Services ........................................................................................... 8
3.2.5 Future Products and Services....................................................................................................... 8
3.2.6 Comparative Advantages in Production ...................................................................................... 8
3.2.7 Description of Key Competitors .................................................................................................. 8
3.3 Financial Analysis ................................................................................................................................ 9
3.3.1 The Start-Up Expenses ............................................................................................................... 10
3.3.2 FINANCIAL PLAN Capital requirement ........................................................................................... 10
4. Business Goal, Mission and Objective ................................................................11

4.1 Objectives of The Business................................................................................................................ 11
4.2 Vision and Mission ............................................................................................................................ 12
4.3 Keys To Success ................................................................................................................................. 12
4.4 Strategies .......................................................................................................................................... 13
4.4.1 Sales Strategy ............................................................................................................................. 13
4.4.2 Promotion Strateg...................................................................................................................... 13
5. Implementation, Resource Plan and Organizational Structure ............................14

5.1 Time Plan........................................................................................................................................... 14

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5.2 Resource Plan.................................................................................................................................... 14

5.3 Human Resource Plan ....................................................................................................................... 15
6. Financial Plan .......................................................................................................15

6.1 Sales Projection ................................................................................................................................. 15
6.2 Income Projection ............................................................................................................................. 16
6.3 Cash Requirement ............................................................................................................................. 16
7. Supporting Documents.........................................................................................17
7.1 Legal agreements .............................................................................................................................. 17
8. Reference ........................................................................................................................................ 17

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1. Executive Summery
This is a business plan proposal for the establishment of mini market having
the name “Mars Mini Market” in Dessie around Tekuam. The name Mars
derives from the partners name by taking and conjoining first latter. This
profile envisages the establishment of a Mini Market for the delivery of
different goods services. The present demand for the proposed service
delivery is estimated from different perspective and it expected to decline
after five year of its operation but through diversifying the customer service
approach we intend to handle the existing customers along with attracting
new customers. The Mini market will expect to create employment
opportunities for 3 persons. The total investment requirement is estimated at
about Birr 344,360 and out of which Birr 245,000 is required for purchasing
of goods. From the total cost investment 80% covered by Owens capital the
rest 20% will borrow money from Dashen international bank.
2. Background of The Business And Justification For The Business

Mars Mini market is a new shoping partnership with an expected to open in July,
2024 G.C at the heart of Dessie, and expected to give a standardize goods service
in Dessie. Mars will specialize in Fast foods, Fruits, Packed foods, Buscute,
Cappuccino, Frozen, Ice-cream, homemade cookies and other related activities. In
Dessie there are many Mini Market that give services to their customers but they
cannot still satisfy the need and want of the customer in terms of both quality and
quantity. In order to maximize customer satisfaction so that Mars decide to open a
Mini Market in Dessie city. Mars target customers are intellectuals, docters, and
writers with reserved VIP seats like Packed food and milk etc, and students,
couples, families and foreigners. Mars Mini Market expected to serve this area
well.

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This plan offers financial institutions an opportunity to review our vision and
strategic focus. It also provides a step-by-step plan for the business start- up,
establishing favorable sales number, gross margin and profitability.
Establishing this cafe has beneficiary in maximizing the wellbeing of the society
from different perspective. Some of them are,
 Increase the income of the owner
 It create employment opportunity.
 It satisfy the need of the customer(quality and quantity) within a reasonable

price.
 It provide better place for younger’s in spending their time.
 It contributes for the development of the surrounding area.
 Increasing government revenue through taxation (Business profit tax and

VAT).
In general these business increases the welfare of society and this business does
not result any environmental pollution, since it have very low by- product and if
any (is use as food for cattle’s especially for pig farms)

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3. Feasibility Study
3.1Marketing And Demand

3.1.1Marketing Survey
Dessie is experiencing a trend toward the creation of evening dining almost 16 hours in
activity. They are popular and gaining more recognition. Evidence of this is found in
local news and magazine coverage. These area are finding new shape or mini market in
this areas close to and/or adjacent to downtown.
Target Customer
One of Mars target customers are artists, teachers, condominium society writers who
need best goods, packed food for teachers and prepared packed hen for condominium
society. The other target customer of Mars is University student that want packed food
and soft drinks themselves.
Mars strategy is based upon targeting and serving:
 The typical Dessie in tekuam around condomminye town resident. This works
long hours and has relatively little time to cook at home. She/he has an active
social life and spends a substantial amount of disposable income maintaining it.
 The many businesses which regularly use Mini Market as an function of
conducting business.
Market Segmentation
A Mini Market house would provide one of the best goods and beverage opportunities for more
than 30,000 per month and adjacent neighborhoods.
Market Analysis
Potential customers Growth Year 1 Year 2 Year 3 Year 4 Year 5
Tekuam Area 4.00% 1568 2725 5798 7,878 12,066

Residents and
condominium
Downtown Workers 6% 2100 3915 4452 5820 6,143
university student, 10.6% 3350 8020 10624 11,349 10,419
teacher etc…
Total/average 6.6% 147,018 165,660 186,874 211,047 238,628

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3.1.2 Business Demand

Estimated demand levels based on Central Statistics Agency household income,
consumption, and expenditure surveys as well as based on a sample survey
undertaken using observation of the current demand mini market beside the
population size.
The demand for the service is directly related with the growth of the population
and income of the society. Taking this in to consideration annual average growth
of 6.6% is applied to forecast the future demand then it expected to decline after its
maturity over the 5 year period. But through diversifying the service that provided
to the customers, the mini market will able to maintain keeping its customers.
3.2 Technical Analysis

3,2.1 Description of Products and Services
The mars café will offer and expected to give a standardize goods service in
Dessie. Mars will specialize in Fast foods, Fruits, Packed foods, Buscute,
Cappuccino, Frozen, Ice-cream, homemade cookies and other related activities
No Item Quantity Amount
1 Soft drink Best and brand 20 Seri
2 Packed food Best and brand and fresh 30 seri
Like; hen meet, chekolet,

lewze kibe,etc…..
3 Different type of goods Best and brand Depend on the

taype of goods
3.2.2 Key Features of the Products and Services

All goods will be made with filtered and the highest quality ingredients can get.
Frozen drinks will have caramel or chocolate syrup drizzled in the glass and over
the drink. Packed foods will have whipped cream toppings as well as the option for

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candy sprinkles. Cookies will have the option of a chocolate or caramel dip and
sprinkles
3.2.3 List of raw materials needed
No Raw materials DIMENSION/Specification/ QUANTITY unit cost total cost
needed per
month
1 Soft drink ½ liters best 23 40,000
2 Packed food Small,mediem,large Best and Betewwen 60,000

fresh
Like; hen meet, 200-350
chekolet, lewze
kibe,etc…..
3 Different type - Best and - 196,360

of goods brand
3.2.4 Production of Products and Services

Mars will use only quality goods and will brew our packed foods in frozen area
that will be thoroughly cleaned between uses. Mars will bake and cook cookies,
brownies, fast foods and dinner in our own on-site oven from proven recipes, daily.
3.2.5 Future Products and Services
Within the next three to five years we expect to branch out into different village
and offer homemade pies.
3.2.6 Comparative Advantages in Production
Mars low overhead and cheaper pricing will be the key to Mars success.
3.2.7 Description of Key Competitors
Of the few mini market in the area, some are large chain with a very expensive
product, others are really home style shops, the last one, and competitors are a
traditional store. Mars Located in the heart of dessie in tekuam, while its location
near many longstanding super market and mini market would seem to offer

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considerable overflow, the mini market is easily seen from the street and parking is
at a premium. Its concept has received very favorable press in Tekuam.
Strength
Consider quality of food and service with a reasonable price, and its skilled
manager together with its bright waiter can attract customers, so it has acceptance
(brand name) by the customer.
Weakness
No variation on menu or service it provides. Most of its activities like the packed
foods are limited.
Tekuam sheketasheket: Located in Tekuam . The location is on the street and can
be perceived as a marginally safe area. Nevertheless, the market remains wildly
popular given the parking difficulties.
3.3 Financial Analysis

Mars want to finance growth mainly through cash flow. Mars recognize that this
means we will have to grow more slowly than we might like.The most important
indicator in Mars inventory turnover. And have to make sure that food inventory
turnover stays at approximately four turns per month.
Mars do not want to let average collection days get above 45 under any
circumstances. This could cause a serious problem with cash flow, because our
working capital situation is tight. Most credit sales will be via credit and debit
cards. Also do have plans to initiate direct billing for law firms and other
businesses conducting regular visits. Mars must target a net profit of 14% at the
least, and hold marketing costs to no more than one to three percent of gross sales.

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3.3.1 The Start-Up Expenses

Include:
 LEGAL expenses for obtaining licenses and permits as well as the

accounting services totaling Birr3,000
 Marketing promotion expenses for the grand opening of Java Culture in the
amount of Birr3,000 and as well as flyer printing (1160 flyers at Birr0.50
per copy) for the total amount of Birr3,580.
 Consultant’s fees of Birr3, 000 paid to ABC Espresso Services for the help
with setting up the goods cabinet.
 Insurance (general liability, workers' compensation and property casualty)
coverage at a total premium of Birr2, 400.
 Pre-paid rent expenses for one month total amount of Birr 20,400.
 Premises remodeling in the amount of Birr10, 000.
 Other start-up expenses banner (Birr800) and light and utility deposits (Birr
3,500).
3.3.2 FINANCIAL PLAN Capital requirement

Capital requirement/project cost? Amount/Birr
Fixed Assets -
Land 20,000 for rent
Building -
Equipment 24,600
Others -
Total Fixed assets
Pre-operating expense -
Working capital /Operational costs of one

months
 Raw materials costs 296,360

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 Administrative expenses 5,400
 Staff cost of one month -
Total working capital
Total capital requirement 344,360
4. Business Goal, Mission and Objective
4.1 Objectives of The Business

Mars primary goals over the next year are:
 Renovate our space in Dessie, Tekuam.
 Acquire equipment necessary for business, i.e. gooods, machines
like refreeze , blenders, etc.
 Make agreement with the supplier of Mars raw material and bakery
vendors.
 Create a cozy, artist friendly environment (i.e. choice of colors,
choice of music, décor, banners)
 Open for business and become the most popular Mini market in the
area.
 Expand our business in different in area of the country
 Targeting and maintaining a net profit of at least 14 % by the second
year.
 To generate monthly sales to reach Birr 15000 by the end of forth
month of operation, and Birr 30000 monthly by the end of the first
year of operation. Mars use different attractive methods to get more
customers over time. For instance we provide less price compare to
the another mini market and we also provide some packed foods

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deliveriy activities for the customers like hen meat, milk product.
This plan includes chapters on the company, products and services,
market focus, action plans and forecasts, management team and
financial plan.
4.2 Vision and Mission

Mars mini market will become the fore most mini market shop in the area. We will
serve a perfect product at a very reasonable price. We will also be a meeting place
for every individual that want to use packed foodes service. Mars will create an
atmosphere conducive to creative expression and promote the creative process.
Mars aim to be able to employ several full time members of staff and build up a
team so that the partners can be clear of routine tasks and consenter on day to day
activities like meeting customer, supervising the mini market, holding extensive
promotion activity and so on which help the business to develop well.
4.3 Keys To Success

The keys to success in this business are:
1. Product quality: Food, coffee-based beverages, and entertainment are our

products. They must be of the high quality and value.
2. Service: Mars patrons are paying to have a good time. Their experience will
suffer if service is not of the highest caliber. Each member of the staff will be
courteous, efficient, and attentive.
3. Marketing: Mars will need to target our audience early and often. While the
business is located in a central and accessible location, many people will have to be
reintroduced to the neighborhood .
4. Management: Mars will need to have a firm grasp on food, beverage, and labor
costs. The dining/entertainment/coffeehouse experience must be delivered in a
fashion that will not only inspire repeat business, but encourage word-of-mouth
recommendations to others. Proper inventory, employee management, and quality
control is key.
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5. The greatest locations - visibility, high traffic pattern, convenient access.
6. The finest reputation - word-of-mouth advertising, promotion of our

community mission of charitable giving
4.4 Strategies
4.4.1 Sales Strategy
My sales strategy includes:
 Establish packed foods, fresh meet service at local businesses

 Sell gift cards, frequency cards, pre-paid cards, and offer discounts to key
groups
 Create an ongoing sampling program
 Conduct a consistent, aggressive marketing program
 Be an active member of the community; be visible at charitable functions
 Solicit customer feedback to constantly improve and streamline our
operation
 Staff salaries that are 10% above the industry average in order to attract the
best people
4.4.2 Promotion Strateg

The first step that Mars take in promoting our mini market is conducting an
opening ceremony. On this ceremony different well known peoples will be invited
and some part of the customers will also be invited. Also invite our neighbors to
have a good public relationship
Intend to advertise in the local newspapers and offer a "frequent mini market goods
costumers" discount to our best customers. We will also send out advertise through
direct mail, which will include cents off coupons.
Mars will promote our company name and label almost more than the product itself, because to
be successful besides have to stand for brand-name integrity, excellent menu offerings, and first
class entertainment and fun.

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5. Implementation, Resource Plan and Organizational Structure
5.1 Time Plan

The operation of the project will start at the beginning of 2024 after certain
prerequest activities are accomplished
The time schedule is stated as follows;
NO Activities Time schedule
1 Developing the project Dec 1- jan25
2 Obtaining the license from concerned body Jan27- Feb 20
3 Purchase materials and renting the building Feb 21-May 10

4 Promotional activity May 12-June 16
5 Start running the business July 1 2024

5.2 Resource Plan
No Item Cost
1 For building rent 20,000
2 Raw materials costs 296,360
3 Administrative expenses 5400
4 Equipment 24000
5 Premises remodeling
6 Labor cost 5000
7 Others 15,300
Total cost of the business 344,360

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5.3 Human Resource Plan

The personnel plan calls for hiring 4 full-time salaried employees at start-up. Any
additional hires will be part time and devoted to the expansion of any catering
function, as well as increased capacity/operation of a private party function.
No Position Qualification Salary per month Remark
1 Manager Degree in 2500

accounting
2 Store keeper diploma in 2000

purchasing
3 wezader - 1000 Male are

recommended
4 guard - 1000 Male are

recommended
6. Financial Plan
6.1 Sales Projection

The most important indicators in our case are daily seating "counts" and weekly
sales numbers. Also make sure that we are turning our inventory rapidly so as to
avoid food spoilage. Our project to perform at five years projects .from those out
of which one would be a small scale and others would be of an intermediate
implementation. The source of sales would be the fees for the feasibility studies.

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6.2 Income Projection

Income from 1stYear 2ndyear 3rdYear 4thYear 5thYear
Hot drinks & Beverages 121875 148125 183900 202650 223462
Cookies and packed 121875 148125 183900 202650 223462

foods
chicken meet packed 162500 197500 245200 270200 297950
Different item of goods 243750 296250 367800 405300 446926
Total income 650,000 790,000 980,800 1,080,800 1,191,800
6.3 Cash Requirement

The business at least needs 344,360.00 birr for business establishment,
commencement of operations and liquidity support.
The shareholders will have equal share and business are obtained in two ways.
 From shareholders 80%

 From Bank 20%

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7. Supporting Documents
7.1 Legal agreements

The following agreements hold for all partners involved in the venture:
 In case one partner wants to part ways from the company he or she must
inform the company one month ahead of time
 All company secrets should be protected by all members of the organization
 Salaries of employees would be paid when revenues of the organization

exceed 50% of first months cost
 Dissolving of partnership is allowed if the venture has returned the costs

involved ahead of the six month
8. Reference
 Ethiopian business development service network (EBDSN), How to write a
business plan 2005/6 E.C
 AAIT Entrepreneurship for Engineers lecture note/ Zerihun G.
 Business Plan Improve Business Practice format set by M.W

17

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Institution Name Document No.

1.Eyerusalem Tesfa 013/14

2.Fozia Seid 015/14

3.Samrawit Mamo 034/14

4.Sofiya Oumer 043/14

5.Worknesh Baye 050/14

6.Yordanos Hasen 051/14

SUBMITTEDTO: INSTRUCTOR MATIYAS WERKU June 2023

Assnignment for all level 3

1. Executive Summery ...............................................................................................4

4. Business Goal, Mission and Objective ................................................................11

5. Implementation, Resource Plan and Organizational Structure ............................14

Assnignment for all level 3

5.2 Resource Plan.................................................................................................................................... 14

6. Financial Plan .......................................................................................................15

Assnignment for all level 3

2. Background of The Business And Justification For The Business

Assnignment for all level 3

 Increase the income of the owner

 It create employment opportunity.

 It satisfy the need of the customer(quality and quantity) within a reasonable

 It provide better place for younger’s in spending their time.

 It contributes for the development of the surrounding area.

 Increasing government revenue through taxation (Business profit tax and

Assnignment for all level 3

3.1Marketing And Demand

Potential customers Growth Year 1 Year 2 Year 3 Year 4 Year 5

Tekuam Area 4.00% 1568 2725 5798 7,878 12,066

Assnignment for all level 3

3.1.2 Business Demand

3.2 Technical Analysis

1 Soft drink Best and brand 20 Seri

2 Packed food Best and brand and fresh 30 seri

Like; hen meet, chekolet,

3 Different type of goods Best and brand Depend on the

3.2.2 Key Features of the Products and Services

Assnignment for all level 3

1 Soft drink ½ liters best 23 40,000

2 Packed food Small,mediem,large Best and Betewwen 60,000

3 Different type - Best and - 196,360

3.2.4 Production of Products and Services

Assnignment for all level 3

3.3 Financial Analysis

Assnignment for all level 3

3.3.1 The Start-Up Expenses

 LEGAL expenses for obtaining licenses and permits as well as the

3.3.2 FINANCIAL PLAN Capital requirement

Land 20,000 for rent

Total Fixed assets

Working capital /Operational costs of one

Assnignment for all level 3

 Administrative expenses 5,400

 Staff cost of one month -

Total working capital

Total capital requirement 344,360

4. Business Goal, Mission and Objective

4.1 Objectives of The Business

Assnignment for all level 3

4.2 Vision and Mission

4.3 Keys To Success

1. Product quality: Food, coffee-based beverages, and entertainment are our

5. The greatest locations - visibility, high traffic pattern, convenient access.