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Current price 30

Variable cost 50 000

fixed cost 12 000

 rent 1 500
 labor 7 500
 utilities 3 000

unit sales 4 700

variable cost per unit = 50 000 / 4 700 = 10.64

unit cost = variable cost per unit + (fixed cost / unit sales) MUP = 13.19 / (1-0.3) = 18.84

unit cost = 10.64 + (12 000 / 4 700) TRP = 13.19 + (0.65 X 40 000)/4 700

unit cost = 13.19 = 18.72

unit cost = 10.64 + (12 000 / 3 700) BEV = 12 000 / (18.72 – 10.64)

unit cost = = 1 486

unit cost = 10.64 + (12 000 / 2 700)

unit cost =

Cost per unit

15.08

13.88

13.19

2 700 3 700 4 700 5 700 6 700 7 700

Quantity produced per month


% CHANGE IN PRICE % CHANGE IN QUANTITY

30 – 19 / 30 * 100 = 36.67% (4 700 – 6 000) / 4 700 * 100 = -27.66%

PRICE SENSITIVITY

-27.66 / 36.67 = -0.75

INELASTIC

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