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rent 1 500
labor 7 500
utilities 3 000
unit cost = variable cost per unit + (fixed cost / unit sales) MUP = 13.19 / (1-0.3) = 18.84
unit cost = 10.64 + (12 000 / 4 700) TRP = 13.19 + (0.65 X 40 000)/4 700
unit cost = 10.64 + (12 000 / 3 700) BEV = 12 000 / (18.72 – 10.64)
unit cost =
15.08
13.88
13.19
PRICE SENSITIVITY
INELASTIC