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Marketing Research 7th Edition Burns Test Bank 1
Marketing Research 7th Edition Burns Test Bank 1
Test Bank
Full download at link: https://testbankpack.com/p/test-bank-for-
marketing-research-7th-edition-burns-bush-9780133074673/
1) Which type of data refers to information that is developed or gathered by the researcher
specifically for the research project at hand?
A) basic data
B) related data
C) proprietary data
D) primary data
E) secondary data
Answer: D
Difficulty: Easy
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
2) When it is determined that the research project will require primary data, secondary data
should:
A) be discarded.
B) not be collected as it will be a waste of resources.
C) be consulted anyway.
D) be utilized only if it conforms to the findings contained in the primary data.
E) be used only in cases where the primary data is not gathered using accepted industry
standards.
Answer: C
Difficulty: Easy
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
3) Which type of data refers to data that have been gathered by someone other than the
researcher and/or for some other purpose than the research project at hand?
A) basic data
B) unrelated data
C) published data
D) primary data
1
Copyright © 2014 Pearson Education, Inc.
E) secondary data
Answer: E
Difficulty: Easy
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
2
Copyright © 2014 Pearson Education, Inc.
4) Which of the following represents an application of secondary data?
A) predicting broad changes in culture
B) selecting a street location for a new car wash
C) economic-trends forecasting
D) corporate intelligence
E) All of the above are applications of secondary data.
Answer: E
Difficulty: Moderate
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
5) The most significant demographic group for decades has been the baby-boomer population,
defined as:
A) those born between the years 1928 and 1945.
B) those born between the years 1946 and 1964.
C) those born between the years 1965 and 1979.
D) those born between the years 1977 and 1994.
E) none of the above
Answer: B
Difficulty: Moderate
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
3
Copyright © 2014 Pearson Education, Inc.
7) Which of the following best represents a field within a database?
A) anything outside the company laboratory
B) a database record
C) records within customer names
D) customer names within a record
E) a data mine
Answer: D
Difficulty: Hard
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
9) Which of the following secondary data sources represents an ethical issue in terms of
customer privacy issues?
A) published sources
B) fields
C) records
D) internal databases
E) external databases
Answer: D
Difficulty: Moderate
AACSB: Ethical Understanding and Reasoning Abilities
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
4
Copyright © 2014 Pearson Education, Inc.
10) Micromarketing is possible due to:
A) data mining
B) secondary data
C) databases
D) B and C above
E) A and C above
Answer: E
Difficulty: Moderate
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
11) External secondary data may be grouped into which three sources?
A) published, syndicated services data, and databases
B) published, nonpublished data, and other electronic sources
C) syndicated services data, external data, and complex data
D) fields, records, databases
E) published, fields, CRMs
Answer: A
Difficulty: Moderate
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
12) ________ services offer a wide variety of indexes, directories, and statistical and full-text
files, all searched by the same search logic.
A) Syndicated data
B) Online information base
C) Aggregator
D) Data mining
E) Micromarketing
Answer: C
Difficulty: Moderate
AACSB: Use of IT
Objective: 1
Question type: Concept
Course LO: Explain the role of secondary data
5
Copyright © 2014 Pearson Education, Inc.
Another document from Scribd.com that is
random and unrelated content:
Index
” ” (Dutch), 19.
” Cakes, 91.
” Icing, 67.
Baking Powder, 2.
Brioche, 79.
Buttercup Cake, 42.
” ” 93, 94.
” Cakes, 85.
” Cones, 96.
” Icing, 68.
” Rings, 96.
Cringles, 115.
Crullers, 85.
Doughnuts, 86.
Echaudés, 117.
Gingerbread, 126.
” hard, 73.
” loaf, 74.
” nuts, 99.
Kletskoppen, 101.
Kugelhupf, 80.
Macaroons, 103.
Madeleines, 104.
Measuring, 1.
” Wafers, 106.
” Soda, 119.
” Gingerbread, 75.
” ”, 128.
”, 108.
” Biscuits, 109.
Snowballs, 87.
” Cakes, 109.
Spice Cake, 59.
” ” American, 11.
” ” Berwick, 11.
” Fingers, 110.
Table of Measures, 2.
” Parkin, 76.
PRINTED BY
TURNBULL AND SPEARS,
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Transcriber’s Notes
Punctuation inconsistencies and omissions have been fixed.
Page 45: The m in muslin was printed upside down in the original; this has been
fixed.
Page 73: “mi k” changed to “milk”
Page 109: “grated cocoannt” changed to “grated cocoanut”
The recipe list for Almond Cake--I includes brandy but this is not referenced in the
instructions of the original.
The recipe for Plain Sultana Cake references soda in the instructions, but this is
missing from the ingredient list in the original.
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