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Media Essentials 4th Edition Campbell Test Bank 1
Media Essentials 4th Edition Campbell Test Bank 1
1. A major difference between sound recordings made by Emile Berliner and those made
by Thomas Edison was that _____.
A) Berliner's disks were made of wax
B) Edison's disks could be mass produced
C) Berliner's disks were flat
D) Edison's disks were coated with lamp black
2. Under the compromise reached by CBS and RCA in 1953, singles were released on the
_____ format.
A) 33-1/3 rpm
B) 45 rpm
C) 78 rpm
D) CD
4. For a time, white cover music versions of black rock-and-roll artists' songs were more
popular and profitably, but a turning point occurred with which event?
A) Little Richard had a hit, “Tutti Frutti,” in 1956.
B) Ray Charles made a No. 1 hit covering a country song in 1962.
C) The Marvellettes scored a No. 1 hit with “Please Mr. Postman” in 1961.
D) Lauren Hill covered Frankie Valli's old tune “Can't Take My Eyes Off of You” in
1998
Page 1
5. In an attempt to get people to accept rock's blurring of racial and other lines, Cleveland
deejay Alan Freed played _____ from the race charts and black versions of early rock
on his program.
A) original rhythm-and-blues music
B) rhythm-and-blues songs as they were covered by white musicians
C) blues music from southern artists
D) rockabilly music that combined country, southern gospel, and Mississippi delta
blues
6. Which of the following moral and cultural boundaries did rock and roll not blur in the
1950s?
A) White and black
B) Sacred and secular
C) North and South
D) Old and young
7. One particularly difficult battle rock faced was the perception among mainstream adults
that the music caused _____.
A) juvenile delinquency
B) monopolistic control of the music industry
C) the Cold War
D) obscene and immoral behavior of recording artists
8. In 1998 which of the following large corporations was not one of the major labels?
A) BMG
B) Sony
C) Warner
D) RCA
10. Early inventors' work helped make sound recording a mass medium and a product that
enterprising businesspeople could sell.
A) True
B) False
Page 2
11. Thomas Edison made his first sound recordings on a cylinder wrapped in foil.
A) True
B) False
12. Unlike Edison's phonograph, Emile Berliner's gramophone played flat disks.
A) True
B) False
13. The recording industry switched from shellac to vinyl records in the early 1940s.
A) True
B) False
14. One advantage of polyvinyl records over shellac records is that they were less likely to
break.
A) True
B) False
15. MP3 music files can be uploaded and downloaded in a fraction of the time it takes to
exchange noncompressed music, and they use up less memory.
A) True
B) False
16. Some people thought audiotape's portability, superior sound, and recording capabilities
would mean the demise of records.
A) True
B) False
17. Digital recording translates sound waves into binary on-off pulses and stores that
information in sequences of ones and zeros as numerical code.
A) True
B) False
18. Music companies realize that MP3s are not going away and have embraced the format
through legal music downloads.
A) True
B) False
Page 3
19. In the mid-1920s, hundreds of radio stations went off the air because they could not
afford to pay for the rights to broadcast recorded music.
A) True
B) False
20. The popularity of the jukebox caused record sales to drop sharply in the 1930s.
A) True
B) False
21. Competition from TV in the 1950s helped the radio and recording industries become
allies.
A) True
B) False
22. Motown became the foundation of rock and roll and was influenced by African
American spirituals, ballads, and work songs from the rural South.
A) True
B) False
23. By 1955, R&B hits regularly crossed over to the pop charts, but for a time the white
cover music versions were more popular and profitable.
A) True
B) False
24. Cleveland deejay Alan Freed played original R&B recordings from the race charts and
black versions of early rock on his program.
A) True
B) False
25. In the late 1950s, singers Little Richard and Jerry Lee Lewis became convinced that
they were playing “devil's music.”
A) True
B) False
26. The Rolling Stones developed a style emphasizing gritty, chord-driven, high-volume
rock, whereas the Beatles resented a more accessible, melodic, and softer sound.
A) True
B) False
Page 4
27. Motown Records attracted a young, white audience primarily by emphasizing romance
and a danceable beat over rebellion and political upheaval.
A) True
B) False
29. Punk rock arose in the late 1970s partly to defy the orthodoxy and commercialism of the
record business.
A) True
B) False
31. Grunge music became a significant form of rock and roll in 1992 as a result of a
breakthrough album by Nirvana.
A) True
B) False
32. Because they are smaller, independent record companies are reluctant to invest in music
that appears to be less commercial.
A) True
B) False
33. Independent labels produce only about two percent of all recordings.
A) True
B) False
34. The advent of advertising supported music streaming services has weakened interest in
online piracy—unauthorized online file-sharing and illegal file-swapping.
A) True
B) False
Page 5
Another document from Scribd.com that is
random and unrelated content:
The Project Gutenberg eBook of A backwoods princess
This ebook is for the use of anyone anywhere in the United States
and most other parts of the world at no cost and with almost no
restrictions whatsoever. You may copy it, give it away or re-use it
under the terms of the Project Gutenberg License included with this
ebook or online at www.gutenberg.org. If you are not located in the
United States, you will have to check the laws of the country where
you are located before using this eBook.
Language: English
NEW YORK
GEORGE H.
DORAN COMPANY
COPYRIGHT, 1926,
BY HULBERT FOOTNER
A BACKWOODS PRINCESS
—Q—
CONTENTS
CHAPTER PAGE
I Catastrophe
............................................ 9
II The
............................................
Burial of Blackburn 22
III The
............................................
Slaves Without a Master 30
IV At............................................
Fort Good Hope 40
V Yellow-Head
............................................ 51
VI The
............................................
Dinner Party 64
VII The
............................................
Cloven Hoof 79
VIII Heavenly
............................................
Music 94
IX An............................................
Upset 102
X Contraband
............................................ 118
XI A ............................................
Meeting 133
XII Fur
............................................ 140
XIII The
............................................
Fur Goes Out 156
XIV The
............................................
Discovery 167
XV Shadowing
............................................ 179
XVI With
............................................
Conacher 190
XVII The
............................................
Meeting 201
XVIII Confusion
............................................ 207
XIX Preparing
............................................
for Danger 216
XX Besieged
............................................ 228
XXI A ............................................
Leap for Freedom 239
XXII The
............................................
Search 255
XXIII Hunger
............................................ 273
XXIV Downstream
............................................ 287
XXV Conclusion
............................................ 305
A BACKWOODS PRINCESS
CHAPTER I
CATASTROPHE