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MULTICHOICE
(D) resources
Answer : (D)
(A) the other companies have been prohibited from duplicating the advantage by federal law
(B) the other companies have, for the moment, stopped trying to duplicate the advantage
Answer : (B)
3. Which condition must be met if a firm's resources are to be used to achieve a sustainable
competitive advantage?
(A) differentiation
4. When making travel plans, many tourists select Thomas Cook because they perceive the
tour company as being superior to all others. No other tour service can duplicate the
customer service and satisfaction that Thomas Cook has provided over its years of
operation. What type of resources has Thomas Cook apparently used to create a sustainable
competitive advantage?
(A) synergistic
(B) valuable
(C) tangible
(D) nonsubstitutable
Answer : (D)
5. Royal Bank of Canada is the largest bank in Canada. Would this position give it a
sustainable competitive advantage, and why?
(B) No, because size is not a criterion for sustainable competitive advantage.
(C) Yes, because large institutions make more effective use of resources.
(D) No, because large organizations are always targeted for anti-trust activities.
Answer : (B)
Answer : (A)
7. Wagyu beef sold in Canada is often a crossbreed with the Wagyu breed from Japan. Brant
Lake Wagyu raises their Wagyu crossbreed cattle on a mix of pasture feeding and barley.
What kind of resource is the Wagyu crossbreed cattle?
8. To differentiate its products from other similar brands, Aveda beauty products focuses on
educating its customers on general skin and hair care. Its salespeople are trained to answer
questions and help customers find solutions. What has Aveda achieved with customer
education and employee training?
Answer : (D)
9. According to the text, valuable, rare, imperfectly imitable resources can produce a
sustainable competitive advantage. What kind of resources must they also be to do so?
Answer : (A)
Answer : (A)
11. In 2015, Target Canada filed for bankruptcy. Its parent corporation, the US-based
Target Corporation, identified the need for strategic change in its Canadian operations.
What is the next step Target Corporation should take in this strategy-making process?
Answer : (D)
12. UBC student Ann Makosinski has developed a coffee mug that generates electricity to
charge a cell phone. She has filed a patent for the device. What does she have from the
patent on the coffee mug?
Answer : (A)
Answer : (D)
14. BlackBerry struggled to adapt its once world-leading smartphones to respond to a more
dynamic smartphone market dominated by Android and iOS operating systems. What is this
an example of?
Answer : (C)
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supposed to take place indoors. It is concluded before the house, the two
interlocutors entering the stage at vs. 600.
Still again, the dramatists of New Comedy were fond of representing a
character in the act of passing through a doorway and shouting back
parting injunctions to those within—an artifice which is sufficiently
transparent and is justly ridiculed in Terence’s Andrian Girl. A nurse has
been summoned in a confinement case and issues her final instructions
while leaving the house. Simo, who thinks no child has been born and
that it is all a trick to deceive him, turns fiercely upon the scheming slave
at his side: “Who that knows you would not believe this to be the product
of your brain? She did not tell what must be done for the mother in her
presence; but after taking her departure she screams from the street to the
attendants within. O Davus, do you scorn me so? Pray do I seem so
suitable a victim for you to beguile with such transparent stratagems?
You ought to work out the details of your plots more exactly, so that I
might at least seem to be feared in case I learned the truth” (vss. 489 ff.).
Be it noted, however, that such a stickler for realism as Ibsen
occasionally made use of this same device (cf. Pillars of Society, Acts II
and III). A close parallel occurs in Aristophanes’ Acharnians, vss. 1003
ff.
As a final illustration of the artificiality of the exterior scene I may
refer to the manner in which characters are brusquely called out of their
homes to meet the demands of the dramatic situation. Thus in Euripides’
Iphigenia at Aulis a messenger enters and unceremoniously shouts to his
queen within doors:
Daughter of Tyndareus, Clytemnestra, come
Forth from the tent, that thou mayst hear my tale.
In a play we not only expect a succession of scenes, but that each scene should lead
by a logic more or less stringent, if not to the next, at any rate to something that is to
follow, and that all should contribute their fraction of impulse towards the inevitable
catastrophe. That is to say, the structure should be organic, with a necessary and
harmonious connection and relation of parts, and not merely mechanical with an
arbitrary or haphazard joining of one part to another. It is in the former sense alone that
any production can be called a work of art.[334]
Though it is now admitted on all sides that the unity of action is the
sine qua non of dramatic composition, many fail to realize the meaning
and extent of its limitation. Aristotle indicated a mistaken notion current
in his day, and likewise in ours, in the following words: “The unity of a
plot does not consist, as some suppose, in its having one man as its
subject. An infinite multitude of things befall that one man, some of
which it is impossible to reduce to unity, and so, too, there are many
actions of one man which cannot be made to form one action. Hence, the
error, as it appears, of all the poets who have composed a Heracleid, a
Theseid, or similar poems. They suppose that, because Heracles was one
man, the story also of Heracles must be one story.”[335] Freytag discussed
the matter with keen discrimination and exemplified it by showing how
Shakespeare remodeled the more or less chaotic story of Romeo and
Juliet’s love into a unified plot whose incidents follow one another
almost as inexorably as Fate. The passage is unfortunately too long for
quotation here, but is highly instructive.[336]
The same reasoning reveals the shortcoming in Professor Lounsbury’s
contention: “What, indeed, is the objection to this mixture of the serious
and the comic in the same play? By it is certainly represented, as it is not
in pure comedy or pure tragedy, the life we actually live and the mingled
elements that compose it.... As there was no question that sadness and
mirth were constantly intermixed in real life, it was impossible to
maintain that the illegitimacy of this form of dramatic composition was
due to its improbability.”[337] The word “pure” gives away the whole
case. Aristotle would have to grant that Shakespeare’s plays are
admirable, even sublime; but he could hardly admit that they were
“pure” tragedies or “pure” comedies, however legitimate in other
respects. They fall short in the quality which Mr. Albert H. Brown placed
in the forefront of his definition: “A great drama is a clearly focused
picture of human conditions.”
Aristotle also pointed out that epic poetry has an advantage in that it
can present many events simultaneously transacted, while the drama is
restricted to but one.[338] A curious violation of this self-evident principle
occurred in a recent American play. Toward the end of Act II in Eugene
Walter’s Paid in Full, Emma Brooks is disclosed making an appointment
with Captain Williams over the telephone. In the next act we are
transferred to Captain Williams’ quarters, and the dramatic clock has in
the meanwhile been turned back some fifteen minutes, for presently the
telephone bell rings and the same appointment is made over again. In
other words, Act III partially overlaps Act II in time, but the scene is
different. It can scarcely be denied that the dramatic situation has been
enhanced by this device, but this gain has been secured at the sacrifice of
verisimilitude and dramatic illusion. Such “cut-backs” may be all very
well in moving pictures, but they hardly have a place in spoken drama.
Thus, the Greek masters were so far from evolving unities out of their
inner consciousness or from observing them invariably that they
constantly violated the unities of time and place in both letter and spirit.
Their practice throughout simply reacted to theatrical conditions as they
found them. It has remained for their successors, whose theater has for
the most part been quite dissimilar, to observe the unities with a
literalness and exactness such as never characterized the great dramatists
of Greece. That both ancients and moderns have produced masterpieces
under these restrictions is, of course, beyond dispute. In fact, some of our
most impressive plays of recent date such as Kennedy’s Servant in the
House, have conformed to them. That many modern plays would have
been improved by observing them is doubtless also true. Even so
uncompromising an admirer of Shakespeare as Professor Lounsbury[339]
wrote:
Let it not be imagined, however, that any attempt is made here to deny the merit of
modern plays which observe the unities, or to maintain that a powerful drama cannot be
produced upon the lines they prescribe. Such a contention would be only repeating on
the side of the opponents of this doctrine the erroneous assumptions which its advocates
put forth. He who ventures to take a position so extreme can hardly escape a feeling of
serious discomfort if called upon, in consequence, to decry the productions of
Corneille, Racine, and Molière, to say nothing of some of the most brilliant pieces
which have adorned the English stage. Nor, furthermore, need it be denied that there are
conditions in which the observance of the unities may be a positive advantage.
Especially will this be the case when the characters are few and all the incidents of the
plot are directed to the accomplishment of a single result. The concentration of the
action is likely to contribute, in such pieces, to the effect of the representation. He who
sets out to imitate the simplicity of the Greek drama will usually find himself disposed
to adopt, as far as possible, its form. Within its limitations great work can be
accomplished by the drama which regards the unities, and, to some extent, it will be
great work because of its limitations.
But that the unities should be arbitrarily imposed upon every drama
without exception is absurd, since the theatrical conditions that called
them forth are no longer the same. That Aeschylus and Sophocles, if
present with us in the flesh, would avail themselves of the greater
flexibility and adaptability of the modern theater I cannot doubt. At any
rate that restless spirit, Euripides, would certainly have gloried in its
freedom.
As a cumulative result of the conditions already described the action
of a Greek drama was restricted to the culmination alone, corresponding
to the fifth act of most modern plays. Though we have seen that the
Greek poets arbitrarily juxtaposed, as if within the confines of a sun’s
circuit, events which were actually separated by considerable intervals,
yet even the widest license would hardly permit a whole series of
transactions, of sufficient dignity and importance to be chosen for tragic
representation, to be compressed within a single day and limited to a
single spot. As Dryden[340] expressed it, the ancient playwrights “set the
audience, as it were, at the post where the race is to be concluded; and,
saving them the tedious expectation of seeing the poet set out and ride
the beginning of the course, they suffer you not to behold him, till he is
in sight of the goal, and just upon you.” Thus in Aeschylus’ Suppliants
we see nothing of the unwelcome suit of Aegyptus’ sons and of the
events which led the daughters of Danaus to take refuge in flight. All this
lies in the past and is brought before us indirectly. The action begins
when the Danaids have reached another land and are on the point of
being overtaken by their cousins. Similarly, in Euripides’ Alcestis we
learn by hearsay the long story of Apollo’s servitude at the court of
Admetus, of his providing a way of escape from death for the king, and
of the latter’s disheartening search for a substitute. Only the final stage in
the action, the day of the queen’s self-immolation and rescue, is chosen
for actual representation. The same situation recurs in almost every
piece. Of course in trilogies it was possible to select three different time-
spheres and three different localities for the dramatic action. But here
again only the crests of three crises in the story were put before the
spectators’ eyes; all the rest was narrated. So invariable a method of
attack would seem monotonous to us today, but its successful
employment by Ibsen and many another in modern times proves that
there is nothing blameworthy in the practice per se.
Finally, since the dramatic action was confined to a single day
(however elastic) at the culmination of the story, it was rarely possible
for the dramatis personae to experience any particular change or
development of character during the course of the play. This fixity of
type was not only a natural result of theatrical conditions in ancient times
and of the use of masks but was also in thorough accord with Homeric
conventions (see pp. 254 f., above). Moreover, it harmonized completely
with the Greek fondness for schematization. Horace’s words in his Ars
Poetica are entirely Hellenic in spirit: “Either follow tradition, or invent
that which shall be self-consistent. In the former case, let Achilles be
impatient, irascible, ruthless, keen...; let Medea be untamed and
unconquerable, Ino tearful, Ixion treacherous, Io ever roving, and
Orestes in sorry plight. In the latter case, keep the character to the end of
the play as it was at the beginning and let it be consistent” (vss. 119 ff.).
All this implies more than we would think desirable today. Not only was
a positive development into a character seemingly inharmonious with
that seen at first rarely possible, but the singleness of purpose in ancient
plays, which has been called the unity of mood (see p. 201, above),
crowded out incidents which might have revealed other phases, no
matter how consistent, of a dramatic personage’s character. The taste of
some critics objected to even the slight modifications in rôle which
ancient conditions did permit. For example, to modern readers the
manner in which Medea, in Euripides’ tragedy of that name, wavers
between love for her children and the desire to punish her recreant
husband by murdering them is esteemed one of the finest touches in
ancient drama. But the Greek argument which is prefixed to this play
reports that “they blame Euripides because he did not maintain Medea’s
rôle but allowed her to burst into tears as she plotted against Jason and
his second wife.” Again, so excellent a critic as Aristotle cites the title
rôle in Euripides’ Iphigenia at Aulis as an example of inconsistency,[341]
inasmuch as the Iphigenia who pleads for her life at vss. 1211 ff. in no
wise resembles her later self, who willingly approaches the altar. To
modern feeling, since the change is psychologically possible and is
plausibly motived by the sudden realization that her death can serve her
country, it seems entirely unobjectionable. But these two passages and
the usual practice of the Greek stage reveal a discrepancy between the
ancient and the modern points of view. The simplicity of character-
drawing which resulted from Greek methods is strikingly described, in a
different connection, by Mr. Cornford: