business plan

owners:
business name:
address:

city, state, zip:

telephone:

we are all about fo

od. we love cookin
g it, eating it, c , co
ming up w up with
new ways to s o ser
ve it. you
name it, and w nd
we’ve tried it, and
t nd then thought o
f t of ten ways we
could have done it
differently.
we’ve been this wa
y for ye y for ye y for
years, a , and now
we’d l ’d like to s o s
hare our pa our pas
sion w on with othe
rs. we are
opening { }, w , whic
h will serve {type o
f food of food you
intend to s to servi
ce}, a , and w nd will
provide customers
with a {kind of atm
o of atmosphere yo
ur restaurant will
have}.

we are seeking {
money amount} f
or {purposes for
the funds}. we b
elieve we will be
profitable
within {amount of
ti t of ti t of time}
because the restau
rant will {what yo
u at you intend t
o d to do w o with
the
restaurant to e t
o ensure the prof
it}.

iii. bu . business d
escription

we know the rest

aurant industry is
a difficult one in
w n which t h to a
chieve success, bu
t , but we are
confident that our
i our ideas and e n
d experience will
give us a leg up o
n t g up on t g up o
n t g up on the co
mpetition. we beli
eve that
even in a n a slug
gish e h economy,
our produc our pro
duct will be appe
aling enough to c
o consumers that t
hey will
still want to s o sp
end t nd their hard
-earned money on
a y on a y on a nig
ht out at our re o
ur restaurant.
our goa ur goals are to {state your business goal(s)}, a , and we will do t do this with {spe
cific ways you will
reach those goals}. we believe that our phi our philosophy of {give your philosophy or y
or mission
statement} will help us to achieve these goals.

we know that we will be able to compete in t n this marketplace because {reasons you wi
ll stand
out fr t from the crowd} and be nd because we will market to a certain kind of c of custo
mer who w ho wants {what
you offer that oth at other restaurants in the area don’t}.

we are setting up our re up our re up our restaurant as {legal setup, s , such as llc, s , sole p
roprietorship, etc.}.

iv. m . marketanalysis

though there is competition near us r us, our s , our s , our services will be superior t or to tho
se currently offered in
the area because {reasons why you y you’re better than your competition}.

our pri ur prices will be {more than, l , less than, e , equal to} the competition, and w nd w
e believe they a y are set
up pe up perfectly because {why you y your prices are what th at they ar y are}.

the employees we {intend to h to hire or have already hired} are some of t of the best i
n the business.
{talk about w t what you at your employees offer, such as excellent serving s g skills, his
tory as y as amazing
chefs, e , etc.}.

we are attaching {marketing materials, brochures, etc.} to gi o give you a you an i n indica
tion of
{something th g that p at proves your restaurant will do w o well}.

v. m . marketing plan

we believe that {name of r of restaurant} will have the image of {kind of i of image yo
u expect your
restaurant to p to project}. be . because we intend for our c for our c for our customers to
be {type of c of clients you will be
seeking}, w , we will be marketing our ne our new restaurant in t n the following ways: {he
re is where you
detail your marketing s g strategy, including a ti g a ti g a timeline, your advertising b g b
udget, and any
charts, gr , graphs or information you have to ad to add to you to your description}.

the market for our produc for our produc for our products is {describe what th at the marke
t is doing in your area}, a , and be nd because
of t of that we believe we can {how your restaurant will deal with the good or bad in
the market,
and any c y changes that may b at may b at may be coming i g in the market}.

we have set our pri our prices based on t on the current market, and t nd they are {list of b
of basic prices for your
meals, with the acknowledgement th t that th at things fluctuate in this business}. we b
elieve they a y are
competitive because {methodology behind setting you g your prices; may i ; may i ; may in
clude solid statistics
and figures to fu to further back up your plan}.

vi. o . operationsand management

{name of r of restaurant} will be located at {address and/or area of r of restaurant’s lo
cation},
because {reasons for being l g located there}. p . parking w ng will obviously be y be necess
ary, and t nd the parking
situation at our l our location is {describe the parking}.

there are {number} other restaurants within {distance}, w , which will {help the business,
mak , make
things challenging, etc., an ., and why}.

we {do/do n o not} or will/will not} have a website and/or w or web-based re d reservation

system. {if yo f you
don’t, e ’t, explain if/when you will be starting that}. we will have {number} employees
,
including {detail the types of e of employees you will have}.

we will also ha o have {describe your management te t team here}.

opening a restaurant is one of t of the most expensive small business ventures there is, s ,
since the
startup costs are significant. there are many t ny things we will need in t n the initial startu
p, i up, including
{list of i of inventory an y and equipment you will have to p to purchase, including ove
ns, s , stoves,
miscellaneous kitchen equipment, c t, cash registers, etc.}

{note here whether you have a l a location. if you f you do, s o, state what i at it will ta
ke to ge to get it i t in working
order; if you f you don’t, e ’t, explain your plan for securing a l a location}

we expect our re our restaurant to {details about h t how you expect the restaurant to p t
to p t to perform,
including research that e at explains why you y you believe this}. o . our fore ur forecast fo
r {amount of ti t of ti t of time} is
{explain your financial forecast} and w nd we will get there by {what you at you will do
to mak o to mak o to make your
forecast a r a reality}.

vii. c . competitive analysis

obviously, t , there are restaurants everywhere, a , and our l nd our l nd our location is no e no
exception. {name of
restaurant} faces competition from {names of oth of other restaurants that w at will be y
our direct
competitors}.

{here you detail any i y information you have on the competition, including s g sales fi
gures and
any oth y other statistics that w at would be relevant to you to your restaurant’s chance
s.}

customers choose {the competitors} because {reasons why th y these competitors have bu
siness}.
we believe {name of r of restaurant} can of n offer an alternative because {reasons why yo
u y your
restaurant will be the better choice for customers}.

viii. d . development plan

we will begin our m n our m n our marketing plan {date} with {type of mar of marketing t
h g that yo at you will roll out
initially}, w , with t h the intention of s of spending {amount of ti t of ti t of time} on m on m
arketing before officially
opening {date}.

prior t or to opening, w ng, we will spend {amount of ti t of ti t of time} purchasing equipme

nt and setting up our up our
space. our l ur location is {non-existent, r t, ready, not r ot ready, in need of w of work} a
nd we will
{refurbish, remodel, work on it in some way, etc.} for {amount of ti t of ti t of time}, s ,
spending an
estimated {amount of th t of th t of the funds needed to ge to get th t the location in orde
r}. the equipment will be an
estimated {amount of mon t of mon t of money you y you will spend on everything that go
e at goes inside the location}.

we have {amount of mo t of mo t of money you already have, if an f any}, a , and w nd wit

h t h the money we receive from
investors, we will {explain how you will you use the money you y you receive}.

our goa ur goal is to {forecast when you expect to b to be profitable, and how you will
get th t there}. in . in
{amount of ti t of ti t of time} we will {indicate where you intend to b to be in a ye a ye
ar, five years, e , even ten
years}.

ix. f . financial statements

{put all the owners’ personal financial information here, as well as a l a list of a of a
ny i y investments,
loans, or , or lines of c of credit you have already received for the business}

x. attachments

{attach anything h g here that you at you have referenced in the outline. this includes g
raphs, l , logos,
detailed market an t and competitive analysis, fi , financial statements, an , and anything
e g else you think
would be important to a p t to a p t to a p t to a potential investor or lender}