Introduction

PM Imran Khan's victory speech was evaluated using Critical Discourse Analysis (CDA). It looks at how
linguistic expression, grammatical organization, and coherent speech affect public perceptions in a
socio-cultural context with a worldview. The researcher's contribution has been the analysis of
textual/stylistic techniques. Understanding of social, linguistic, and cultural meanings in speech, with
such a special emphasis on broader political and social perspectives. By emphasizing and analyzing
speech on the basis of linguistic choices, discursive practices, and socio-cultural perspective, this study
contributes to existing information. It also examines how specific linguistic structures aid the speaker in
efficiently propagating his or her views and convincing others to accept them wholeheartedly.

Background

Prime Minister Imran Khan's Victory Speech referring to Pakistan's General Elections won in 2018,
which is a significant national event (1989).

In July 2018, Pakistanis voted for the third time in the country's 71-year history to transfer power from
one civilian administration to the next. Because results were proclaimed, the election was discovered to
have a fairly high turnout. In the months following the elections, the government's ability to influence
election outcomes and control segments of the press was demonstrated. Opposition groups screamed
out, accusing the election of being rigged against them since Pakistan Tehreek-e-Insaf leader Imran Khan
appeared to be on the verge of victory (Shah & Sareen, 2018).

Problem statement

Few academics have studied the inaugural speeches of prime ministers. The pragmatic elements of
political speeches attracted the most attention, but only a few scholars - analysed the speeches from the
angle of critical discourse analysis (Akram, Ahmad, Sarwat, & Shahzad, 2020).

Objective of the Research.

• To look at the speaker's linguistic choices in the speech in order to reflect views about the new
Pakistan's vision.

• Using Fairclough's approach, investigate the power dynamic between the speaker and the
listener.

• To analyze the national impact of Imran Khan's speech from a social and political aspect.

Significance of the Study

There has been a lot of study done on many speeches on various themes and elements pulled from the
text to demonstrate their hidden objectives or specific themes. The reason for choosing this text is that
few researchers have looked into Imran Khan's speeches.
The examination of this speech provides a critical knowledge of the situation and exposes the
motivations of the ruling political party toward internal and foreign sociopolitical and security concerns.
It will also be useful for sociocultural analysts to comprehend the Pakistani leadership's strategies and
plans. It makes it easier for students to comprehend literature that are linked with concerns of power.

Delimitation of the Study

The paper only used a qualitative method to examine Imran Khan's victory speech, using the Fairclough
model ("Imran's victory speech hailed as'mature' and'encouraging' by Twitterati," 2018). From the
vocabulary utilized in the speech's formation to its reception and interpretation by a larger audience,
this study explores social events, behaviors, and social structures qualitatively. The data for the analysis
on the interpretative paradigms of the research is connected to the study's constraints. Because
handling all of Imran Khan's speeches were challenging, just one speech was qualitatively assessed. The
analysis and interpretation portion of the speech were not good.

Research design

In this project, CDA was used as a theoretical approach. The speech was evaluated using Fairclough's 3D
Model; hence the research is essentially qualitative. CDA was also used as a methodology for the study
on a larger scale. On the theoretical basis of CDA, Prime Minister Imran Khan's first victory speech was
evaluated. It was used as a method to look into how a political leader might utilize language to spread
his philosophy.

Analysis

The victory speech has been divided into fourteen sections for analysis. It critically examines the entire
text on the basis of three components on a macro and micro level, all of which are related to the
analysis of linguistic choices (text), discourse practices in the back scene of that particular text, and
socio-cultural practices, with a focus on social, economic, and political circumstances.

Text Analysis

1……Fairclough (1995) state that, “Linguistic examination incorporates the investigation of the linguistic
use, lexicon, sound framework, semantics and cohesion organization over the sentence level”.

Imran Khan, Pakistan's Prime Minister, employed cohesive techniques in his speech to make it more
complete and effectively deliver his points to persuade the public of his point of view. The usage of
anaphoric references throughout the discourse binds it together.

2…..The majority of speech sentence structures are declarative and argumentative. He used facts and
figures to make his message genuine and persuasive, leaving a lasting impression on his listeners.

45 % of children have stunted growth…………

We want to learn from China how they brought 700 million people out of poverty
The other thing we can learn from China is … the measures they have taken against corruption, how
they have arrested more than 400 ministers there.

Processing Analysis

1………… P.M Imran Khan has put together a lovely montage for his speech. In awe-inspiring fashion, he
moved from one issue to the next.

The entire speech was intended to be a dialogue between Imran Khan and every Pakistani citizen. He
has a genuine conversational style, which is a highly current technique for engaging large groups of
people electronically or face-to-face. The era of keynote speakers and one-way addresses is gradually
obsolete.

2…….. Using Metaphors properly is one of the techniques to gain instinctive mind, which he first offered
by referring to "Medina" as a reference welfare state.

Imran Khan has unveiled his general election manifesto with a promise to deliver, "Policies for the Low
Income Category," indicating that he represents Pakistan's 'lower middle class.

He established common ground with all people, using simple instances such as female death during
pregnancy and 2.5 crore children out of school. More talk about simplicity resonates with ordinary
people who are struggling with food, energy, and health care and demand it from their leaders.

Social practice

Overall speech was built constructive framework without any direct criticism to politicians, it also
connected with the three parts of the mind successfully,

Creating common ground and employing rhetorical methods to win the audience's sub-conscious mind
during a political speech are examples of learning for leaders.