SCHOOL OF BUSINESS MANAGEMENT (SBM)

COLLEGE OF BUSINESS (COB)

Course Name : STRATEGIC MANAGEMENT

Course Code: BPMN3023

Semester/Session : SEMESTER 1 2022/2023 (A222)

PRE-REQUISITES* : FINAL YEAR OF STUDY & HAVE FULFILLED 100 CREDIT HOURS AND
ABOVE (≥100 CREDIT HOURS)**

*REMINDER: failure/negligence/disobedience in meeting these pre-requisites will caused an

automatic withdrawal from the course
** includes all credit hours that have been transferred (with proof/evidence)

Name of Academic Staff : PM DR KADZRINA ABDUL KADIR

Contact No : 013 4106048

Email. : kadzrina2020@gmail.com, kadzrina@uum.edu.my
Consultation Hour:
Plese email for appoinment

1
1. Objective(s) of Course :
To enable students:
1. To understand the theory and concepts in strategic management.
2. To apply approaches, techniques and tools to acquire strategic
solutions.
3. To perform strategic audit through identification of strategic issues
and reccomend strategic solutions to organizations.
2. Course Learning Outcomes:
1. Explain the basic concepts in strategic management and various
type of strategies.

2. Apply strategic approaches, techniques, and tools in strategic

management.

3. Propose potential alternative strategies from issues of business and

management in a given situation.
3. Transferable Skills:
1. To gain knowledge on theories and concepts in strategic
management.
2. To enable students to solve problems/ issues by using strategic
approaches, techniques, tools and management audit.
3. To acquire entrepreneurial skills by solving strategic scenarios
and cases in a given time.

4. Teaching-learning and assessment strategy: Mixed method between

teacher-centred and student-centred. Assessment strategy is based on
combination of formative and summative assessment.

5. Synopsis:
Strategic management provides the basis for adapting the organisation to
the vagaries of an unpredictable, turbulent environment and for more
effectively and efficiently achieving the firm's objectives. Strategic
Management is the continuous process of analysis, planning, and action to
keep a firm is aligned with its external environment. It aims to capitalize on
organisational strengths and environmental opportunities while minimizing or
avoiding organisational weaknesses and environmental threats.

Strategic management is a multidisciplinary course that integrates the

knowledge learned from other courses that were concerned with a specific
functional area (e.g. production, marketing, finance, accounting, human
resources), and/or well-defined and specialised body of knowledge (e.g.
economics, statistics, business law, information systems). In contrast, the
problems and issues of strategic management cover the whole spectrum of
business and management.
6. Mode of Delivery:

2
 Lectures, Assignments, Case Studies, Audio Visual Aids and Test and
Presentation.Remote Learning format as needed.

7. Assessment Methods and Types:

Assessment Methods and Types
Coursework 60%
1. Strategic Audit:
a. Strategic Audit Report 20%
b. Corporate Presentation 10%
2. Group Case Study:
a. Discuss and Presentation 10%
b. Case Study Report. 10%
3. Test 10%
Final Exam 40%

CONTENT OUTLINE OF THE COURSE/MODULE

Topics Week Hour

1 3
1. Introduction To Strategic Management
1.1. Strategic Management: Background and History
1.2. Strategic Management: Definition
1.3. Strategic Management Process
1.4. Strategic Management Model
1.5. Basic Element in Strategic Management: Direction
(Vision and Mission)
2 3
2. Corporate Governance
2.1. Definition of Corporate Governance
2.2. Role of The Board of Directors (BOD)
2.3. BOD Role in Strategic Management
2.4. BOD Structure
2.5. Trends in Corporate Governance
2.6. Role of Top Management
3 3
3. Ethics and Corporate Social Responsibility In Strategic
Management
3.1. Strategic Decision Makers and Social Responsibility
3.2. Ethical Decision Making
3.3. Corporate Stakeholders
3.4. The Responsibility of a firm
4,5 6
4. External Environmental Scanning

3
 4.1. Definition of Environmental Scanning
4.2. Environmental Scanning Process
4.3. External Environmental Variables
4.4. External Strategic Factors
4.5. Porter’s Approach in Industry Analysis
4.6. Information Gathering Activities about Competitors
4.7. Opportunities and Threats
6,7 6
5. Internal Environmental Scanning
5.1. Resources-Based Approach
5.2. Business Models
5.3. Value Chain Analysis
5.4. Scanning of Functional Resources and Organisational
Capabilities
5.5. Strengths and Weaknesses
8,9,10 9
6. Strategy Formulation
6.1. Strategy Formulation
6.2. SWOT Analysis
6.3. TOWS Matrix
6.4. Types of Corporate Level Strategies
6.5. Types of Business Level Strategies
6.6. Types of Functional Level Strategies
6.7. Portfolio Analysis
11 3
7. Strategy Implementation: Fundamentals
7.1. Definition of Strategy Implementation
7.2. Program Establishment
7.3. Budget Formation
7.4. Procedure Formation
7.5. Organizing for Action
7.6. International Issues in Strategy Implementation
12 3
8. Strategy Implementation: Issues
8.1. Management Issues
8.2. Marketing Issues
8.3. Human Resource Issues
8.4. Financial Issues
8.5. Production Operation Issues
8.6. International Issues in Strategy Implementation
8.7. Leadership and other issues in Strategy
Implementation
8.8. Corporate Culture
8.9. Action Planning
13,14 6
9. Evaluation And Control
9.1. Evaluation and Control Process
9.2. Measurement of Performance
9.3. Issues in Performance Measurement
9.4. Guidelines for Control

4
9.5. Tools for Strategic Evaluation and Control
9.6. Strategic Audit of the corporation
Total Hour 42

MAIN TEXT
Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. (2020). Strategic Management:
Competitiveness & Globalization: Concepts and Cases (13th Ed.).
Singapore:Cengage Learning Asia Pte Ltd.

REFERENCES
Dess, G.G., McNamara, G., Eisner, A.B. & Lee, Seung-Hyun (2021).
Strategic Management: Text and Cases (10th ed.). New York: McGraw-Hill.
David, F. R. & David, F.R. (2017). Strategic Management: A Competitive
Advantage Approach, Concepts and Cases (16th ed.). New York: Pearson.
Gamble, John, Thompson, Arthur A., & Peteraf, Margaret A (2014). Essentials of
Strategic Management: The Quest for Competitive Advantage. (4th ed.). New
York: McGraw-Hill.
Haim, H. A. (2011). Pengurusan Strategik (2nd ed.). Kuala Lumpur: McGraw-Hill.
Hashim, Mohd Khairuddin (2008). Strategic Management (2nd ed.). Kuala
Lumpur: Thomson Learning.
Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2017). Strategic Management:
Competitiveness & Globalization: Concepts and Cases (12th ed.). Singapore:
Cengage Learning.
Jones, Gareth R., & Hill, Charles W.L. (2013). Theory of Strategic Management
(10th ed.). Stamford: South-Western, Cengage Learning.
Rothaermel, Frank T. (2021). Strategic Management (4rd ed.). New York:
McGraw-Hill
Thompson, Arthur A., Peteraf, Margaret A., Gamble, John E., & Strickland, A.J.
(2012). Crafting and Executing Strategy: Concepts and Cases. (18th ed.).
New York: McGraw-Hill.
Wheelen, T., Hunger, J., Hoffman, A. & Bamford, C. (2018). Strategic
Management and Business Policy: Globalization, Innovation and
Sustainability. (15th ed.). New York: Pearson.

(ANY UNLISTED REFERENCES WHICH ARE RELATED TO THE COURSE

COULD ALSO BE USED FOR THE PURPOSE OF ADDITIONAL READING/
KNOWLEDGE)