Professional Documents
Culture Documents
Business Plan of Fresh Fruit Vegetables
Business Plan of Fresh Fruit Vegetables
INDEX
S.No Particulars No:
01 Executive summary 03
02 Mission 03
03 Objectives 03
04 Vision 04
05 Company Ownership 04
08 Marketing 07
09 Management summary 08
10 Financial 09
12 Milestones 11
13 Conclusion 11
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(I):Executive summary:
Mubanda Zito will be a company which provides fresh fruits and vegetables to the
customers at reasonable price and at their convenience. The company will be aiming
for customer satisfaction and retention rather than on expansion and huge growth. The
company will be delivering fruits and vegetables at the door of the customer.
Customers in the Shaheed Benazir Abad city do not have access to the easy going
vegetable markets and so, they have to purchase their required produces from the
malls and super markets which sell these fruits and vegetables at higher margins. The
customer also do not mind to pay the extra price for the quality produce which these
retail formats provide. You will find it while standing in the queue at reliance fresh or
big bazaar that people are purchasing their fruits and vegetables for the whole week or
for three to four days and are paying bills of more than Rs. 500 for their fruits and
vegetable requirements. In this scenario, Mubanda Zito will provide relief to the
customers from going and standing in the long queues for their requirements. The
convenience and quality produce will ensure the customers satisfaction and will be the
seed for the company development and growth.
Mission:
To become a market leader in fruits and vegetables market in Shaheed Benazir Abad
city within 5 years.
Objective:
Vision:
To provide Fresh Fruits & Vegetables Mart service to customers and to be a global
player.
Name of the Business: Fresh Fruits & Vegetables Mart- Home Delivery
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Name of our unit or business will be Fresh fruits & vegetables Mart-Home delivery
because it is the project which helps customers to get the fresh fruits and vegetables at
their home. Home delivery system is one of our competitive edges. The system of
home delivery will not only help the customers but it will also help us to reduce the
wastage and efficient purchasing as per the order.
Type of unit:
Company Ownership
Fresh Fruits & Vegetables Mart is equal partnership firm owned by M.Ismail &
M.Asghar.
Start-up-summary
Fresh Fruits & Vegetables Mart will incur the following start-up costs:
Food cabinet.
Chair and table.
Weight Machine .
Computer with printer, and Internet connection.
Telephone.
Fridge
Start-up-Requirements
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COST FOR BUSINESS
Fridge 100,000
Computer 20,000
Telephone 3000
2 Spilt A.C 100,000
Other Expenses 50,000
Initial advertisement expenses 20,000
Fruits:
Banana, Mango, Pomegranate, Guava, Apple, Date, Coconut, Grapes, Papaya,
Melons, Oranges etc.
Vegetables:
Potato, Tomato, Onion, Chilly, Ginger, Capsicum, Drumstick, Coriander, Lettuce,
Cauliflower, Cabbage, Carrot, Okra, Lemon, Brinjal, Garlic, Colocasia, Bottle gourd,
Spinach etc
Services:
Order taken over phone and on websites online and home delivery on minimum
purchase of Rs.150/- for the maximum distance of 4 to 5km.
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And Quality assurance.
d): Competitive:
Mubanda Zito will be able to deliver goods at the customer's home. Home Delivery
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Model has ensured zero cost in real estate; which will help to serve customers at
Lower/ reasonable price. Loyal customer base creation will help for sustainable
Development/ growth.
sales continue to be a strong force
Our competition is primarily from other Fruits Shops.
(III): Marketing:
(IV): Operations:
a): identify the location;
We want to operate in Indus Mart, but two week before they already opened, But their
quality and management is not good, so now we want to open mart separately in the
city, located in Mohni Bazar Road, Nawabshah.
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(V): Management Summary
11 10 9 8 7 6
12 5 2
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16 e
13 4
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14 3
15 2
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Layout Details
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1. Entrance gate
2. Cash Counter
3. Daily Demanded Vegetables (All season available)
4. Daily Demanded Vegetables (All season available)
5. Daily Demanded Vegetables (All season available)
6. Daily Demanded Vegetables (All season available)
7. Daily Demanded Vegetables (All season available)
8. Seasonal Vegetables
9. Seasonal Vegetables
10. Seasonal Vegetables
11. Seasonal Vegetables
12. Seasonal Fruits
13. Seasonal Fruits
14. Daily Demanded Fruits (All season available)
15. Daily Demanded Fruits (All season available)
16. Mix Fruits and Vegetables as a Salads
c): Advisors:
Our respectfully teacher, My parents and my friends are my advisors and
supporters in our Business plan.
(VI): Financial:
In starting funding or investment of RS/= 7,00,000 will be invested by the owners, The
goal is to fund the growth of the business from its earnings. The financial plan
contains these essential factors:
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opportunity for expansion the market base as it will less capital expenditure.
Mubanda Zito is also planning to procure the fruits and vegetables directly from
the farmers which will open the flood of opportunity for the company for trading
with
Other organized retail stores, wholesale open market operations and easy for the
home delivery model.
Though the company has many diversification opportunities, it will insist more
on sticking to the core business of fruits and vegetables business. The company
wants to build a strong brand for the fresh fruits and vegetables. The expansion
of the home delivery model will be the core focus for the company growth and
expansion.
Customer Relation:
Existing customers would be retained by providing fresh, hygienic and good
quality fruits and vegetables; timely delivery is also highly insisted for higher
customer satisfaction. In case of non delivery of the goods; those goods will be
delivered for free on the next day. The customers will be allowed to change their
order till 10pm or 12pm.
Positioning:
Whenever customers need fruits and vegetables, 'Mubanda Zito' must come first in
their mind first. Mubanda Zito will be positioned as the fresh fruits & vegetables
provider for on time delivery. Fruits like grapes, strawberry, blackberry will be
cooled at the assortment centre and then will be delivered. Only qualitative fruits
and vegetables will be packed and poor quality fruits and vegetables will be
assorted and sold in the wholesale market if possible. Management concentration
will be more on existing customer satisfaction and customer retention rather than
on expansion.
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(VII): Critical Risk Factor:
1. Mubanda Zito will have to strive hard to keep the delivery cost in control.
2. Procurement of the quality products and their quality maintenance while
Transit will also require substantial system and efforts.
3. The price of the fruits and vegetables are very much volatile. Sudden price
Increase may couch on the profit margin of the company.
4. Big risk is that if Fruits and vegetables not properly sell, then maybe Fruits and
vegetables wastage after 2 days, Means maintenance is big issue.
(IX): Milestones
Business Name Availability Check: Completed
Business Incorporation: Completed
Opening of Corporate Bank Accounts various banks in the Nawabshah:
Completed
Application and Obtaining Tax Payer’s ID: In Progress
Securing a standard office facility plus renovation of the facility: In Progress
Application for business license and permit: In Progress
Conducting Feasibility Studies: Completed
Generating part of the start – up capital from the founders: Completed
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents: In Progress
Design of Logo for the business: In progress
Secure trademark for our products: In Progress
Graphic Designs and Printing of Packaging Marketing / Promotional Materials:
Completed
Recruitment of employees: In Progress
Creating Official Website for the business: In Progress
Creating Awareness for the business: In Progress
Health and Safety and Fire Safety Arrangement: In Progress
(X): Bibliography
https://www.scribd.com
http://sabzi.pk/
https://www.naturebasket.com
http://www.academia.com
https://www.allbusiness.com
https://www.bplans.com
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CONCLUSION
Looking at the overall business plan we can conclude that, as far as the need of
the consumer is concern, it can be satisfied with the help of this business model.
Freshness is the aspect which matters as far as the fruits and vegetables are
concerned. This model emphasizes home delivery system.
The challenge for this model will be inventory management, effective procurement
and waste reduction and cost reduction.
As far as the profitability is concerned, this project is very lucrative and attractive.
THE END
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Appendix
Visiting Card
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