Business Opportunity - involves sale or lease of any product, service, equipment, etc.

Entrepreneurship - act of creating a business or businesses while building and scaling it to generate a
profit
Socioeconomic-related to the differences between groups of people caused mainly by their financial
situation
Social Change - refers to any significant alteration over time in behavior patterns and cultural values and
norms
Livelihood - “means of securing the basic necessities (food, water, shelter and clothing) of life”
Entrepreneur - acts as a coordinating agent in a capitalist economy
Refers to a person who sets up a business with the aim to make a profit - not a definition of
Entrepreneurship
Impulsive - words is not associated with entrepreneur
It aids students from all socioeconomic backgrounds to think outside the box - relevance of
Entrepreneurship to SHS Students
Basic bookkeeping/accounting skills - not included in the core competencies of entrepreneurship
Preparing business - not a business competency
Expanding the enterprise - not a goal of entrepreneurial competency
Discussion on economic issues and concerns - not important aspects of Entrepreneurship as a course
Creating gaps among employees - doesn't describe a high-performing company
Persuades another to exchange money for a product or service - relationship between unique selling
proposition and value proposition
Reaction - not variables are to be considered in behavioral segmentation
Used to convince customer to purchase a particular product or services - function of Value Proposition
With the slogan “Langhap Sarap” - example in promotion using Value Proposition and Unique Selling
proposition
Market research - possible customers in one locality
Divided according to customers behavior pattern as they interact with a company - refers to “term
behavioral segmentation”
Size of arena where the entrepreneur will play their business - market size
Size and growth of the segment - consideration of favorable indicators for doing business in that
particular location
Service oriented - type of customer requirement
Marketing concept - sell your products or services to your customer
Keep it short and simple - not included in the tips for the entrepreneur on how to create an effective
unique selling proposition to the target customers
Intangible - Service requirement is a thing or product that cannot be touched but customer can feel he
fulfillment
Market Research - process of gathering, analyzing and interpreting the information about the product or
the services to be offered for sale in the market, the market and about past, present and any potential
consumers for the products
Focus Group Discussion- data gathering technique where it can be moderated to group interviews and
brainstorming sessions that provide information on user’s needs and behaviors
Survey - data gathering technique where it can be done via direct mail, over the phone, internet or e-mail
Personal Interview - traditional method of data collection which is normally done on a personal manner
with the respondents
Brand Name - name, symbol, or other feature that distinguishes a seller's goods or services in the
marketplace
Market research helps companies identify their target market and gather consumer feedback on their
products and services - justifies an opinion about market research
By using the data gathering technique such as face to face interviews, groups research.survey research
and phone research - market research gather information