Professional Documents
Culture Documents
Management Control
Pre-Course Package
Contents and further reading
Companies…
▪ Focus increasingly on expansionist, risky and entrepreneurial strategies.
▪ Aim to create, not preserve shareholder value in the short term.
▪ Increase focus to external sources for opportunities.
All this means an increased role for management accountants, who have to…
▪ Assist management to make balanced decisions.
▪ Monitor and evaluate strategic and operational progress.
Planning Budgets
• Deciding on organisation goals Quantitative expressions of a
proposed plan of action by
• Predicting results under
management for a future time
various alternative ways of
period and an aid to the
achieving those goals
coordination and implementation
• Deciding how to attain those of the plan
desired goals
Feedback
Examining past Control Accounting system
performance • Deciding and taking actions that Recording transactions and
and implement the planning classifying them in the accounting
systematically decisions records
exploring
alternative
ways to make • Deciding on performance Performance reports
better informed evaluation and the related
decisions in the feedback that will help future • A report that compares actual
future decision making results with budgeted amounts
• For an example, see the
following slides
Planning Budgets
• Increase advertising rates by • Expected advertising pages sold,
4% rates per page, and revenue
The performance report indicates that although actual revenues exceeded the
budgeted amount by €3,000, operating income was €300 less than budgeted.
The report could spur investigation and further decisions.
Did the purchasing department pay more than expected for the merchandise?
Yes, actual cost of goods sold were 72% of revenues instead of the budgeted
70%.
1 Cost–benefit approach:
A cost–benefit approach should be used in order to spend resources if
they promote decision making that better achieves organisational goals
in relation to the costs of those resources.
2 Full recognition to behavioural as well as technical considerations:
A management accounting system should have two simultaneous
missions for providing information:
▪ To help managers make wise economic decisions.
▪ To help managers and other employees to aim and strive for goals of
the organisation.
3 Use of different costs for different purposes:
A cost concept used for the external reporting purpose does not have to
be the appropriate concept for the purpose of internal routine reporting
to managers.
Customer focus
Customer focus
The challenge managers face is to continue investing sufficient (but not
excessive) resources in customer satisfaction so that profitable customers
are attracted and retained.
Continuous improvement
Continuous improvement by competitors creates a never-ending search for
higher levels of performance within many organisations.
Product/
Customer
R&D Service Production Marketing Distribution
Service
design
Management accounting
Cost object
Cost object
Cost
assignment
Example:
Gnomes Ltd has two production departments, Assembly and Finishing and two
service departments, Maintenance and Personnel.
Direct costs
Maintenance department 30,000
Personnel department 24,000
Assembly department 70,000
Finishing department 50,000
Assume that Maintenance department costs are allocated equally among the
production departments. How much is allocated to each department?
Maintenance
€30,000
Assembly Finishing
Direct costs Direct costs
€70,000 €50,000
Total costs
Example:
Assume that Kruger Bicycles buys a handlebar at €52 for each of its bicycles.
Total handlebar cost is an example of a cost that changes in total in proportion
to changes in the number of bicycles assembled (variable cost).
Assume that Kruger Bicycles incurred €94,500 in a given year for the leasing of
its plant.
This is an example of fixed costs with respect to the number of bicycles
assembled.
These costs are unchanged in total over a designated range of the number of
bicycles assembled during a given time span.
What is the leasing (fixed) cost per bicycle when Kruger assembles 1,000
bicycles?
€94,500 ÷ 1,000 = €94.50
What is the leasing (fixed) cost per bicycle when Kruger assembles 3,500
bicycles?
€94,500 ÷ 3,500 = €27
Relevant range is the band of the level of activity or volume in which a specific
relationship between the level of activity or volume and the cost in question is
valid.
Example:
Assume that fixed (leasing) costs are €94,500 for a year and that they remain
the same for a certain volume range (1,000 to 5,000 bicycles).
1,000 to 5,000 bicycles is the relevant range.
Unit cost (average cost): computed by dividing some amount of cost total by
some number of units (e.g. hours worked, packages delivered)
Attention: Use unit costs cautiously as fixed costs per unit decrease with
increasing number of units produced/assembled.
Example:
Bikes assembled: 1,000 Bikes assembled: 3,500
Variable cost/bike: 52 Variable cost/bike: 52
Total fixed cost 94,500 Total fixed cost 94,500
Total variable cost 52,00 Total variable cost 182,000
Total cost €146,500 Total cost €276,500
Unit cost €146.5 Unit cost €79
For decision making, managers should think in terms of total costs rather than
unit costs.
Example:
D.L. Sports manufactures various sporting goods. D.L. is planning to sell a
batch of 25 special machines (Job No. 100) to Healthy Gym for €104,800.
A key issue for D.L. Sports in determining this price is the cost of doing the
job.
▪ Step 1: The cost object is Job No. 100
▪ Step 2: Identify the direct costs of Job No. 100.
▪ Direct material = €45,000
▪ Direct manufacturing labour = €14,000
▪ Step 3: Select the cost-allocation base.
▪ D.L. chose machine hours as the only allocation base for linking all
indirect manufacturing costs to jobs.
▪ Job No. 100 used 500 machine hours.
▪ 2,480 machine hours were used by all jobs.
A job cost record is a document that records and accumulates all the
costs assigned to a specific job. It is the basic record for product costing.
Examples:
Purchase of
materials and Conversion Conversion Sale of
other manu- into work in into finished finished
facturing progress goods goods
inputs
Purchase of
materials and
Purchase of €80,000 worth of materials (direct and indirect)
other manu-
facturing on credit.
inputs
Conversion
into work in Wages payable were paid.
progress
Various accounts
5. 19,100
Conversion
€62,000 of overhead was allocated to the various jobs of
into work in
progress which €12,500 went to Job No. 100.
Conversion costs
added evenly during
process
Equivalent units:
▪ A derived amount of output units that takes the quantity of each input
in units completed or in work-in-progress and converts it into the
amount of completed output units that could be made with that quantity
of input
▪ Calculation necessary when all physical units of output are not uniformly
completed during the period
Example:
Snowdon Ltd, a manufacturer of skiing accessories: ending work-in-
progress stock is 100% complete for materials and 20% complete for
conversion.
Calculations Costs
Completed and transferred out 30,000 x 4.4014 132,043
Work-in-progress-closing (5000 units):
Direct materials 5,000 x 2.4014 12,007
Conversion costs 1,000 x 2.00 2,000
Total €146,050
Various accounts
2. 62,000
Work-in-progress, Finishing
3. 132,043
Example:
Snowdon Ltd had 1,000 units in the Assembly Department opening work-
in-progress stock. These units were 100% complete for materials (€2,350)
and 60% complete for conversion (€5,200). Closing work-in-progress stock
consisted of 5,000 units (100% materials) and (20% conversion).
Materials Conversion
Opening stock 2,350 5,200
Current costs 84,050 62,000
Total €86,400 €67,200
Equivalent units 36,000 32,000
Cost per unit €2.40 €2.10
Calculations Costs
Costs transferred out 31,000 x (2.40 + 2.10) 139,500
Work-in-progress-closing 5,000 x 2.40 + 1,000 x 2.10 14,100
Total costs accounted for €153,600
Journalising overview:
▪ This method assumes that the earliest equivalent units in the work-in-
progress, Assembly account are completed first.
▪ A distinctive feature of the FIFO process-costing method is that work
done on opening stock before the current period is kept separate from
work done in the current period.
Example:
Same example as before, now assume that Snowdon Ltd uses FIFO.
Materials Conversion
Completed and transferred 31,000 31,000
Closing stock 5,000 (100%) 1,000 (20%)
36,000 32,000
Opening stock 1,000 (100%) 600 (20%)
Equivalent units 35,000 31,400
Materials Conversion
Current costs 84,050 62,000
Equivalent units 35,000 31,400
Cost per unit €2.40 €1.975
▪ The allocation of a particular cost does not have to satisfy all four purposes
simultaneously.
▪ Other companies allocate only those costs for which there is widespread
agreement, such as human resources.
If corporate costs are allocated, the company has to decide on one or more
cost pools.
▪ The decision of whether to use budgeted cost rates or actual cost rates
affects the level of uncertainty user divisions face.
Example:
The Sandy Corporation/Paris division:
▪ 2 operating departments (Assembly and Finishing)
▪ 2 support departments (Maintenance and Human Resources).
▪ Total area: 255,000 sq.ft
▪ Total number of employees: 95
→ Maintenance is allocated using area, Human Resources are allocated
using number of employees.
Maintenance HR
Budgeted costs before allocation €300,000 €2,160,000
Area 5,000 30,000
Number of employees 8 15
Assembly Finishing
Budgeted costs before allocation €1,700,000 €900,000
Area 110,000 110,000
Number of employees 48 24
Assembly Finishing
Original costs 1,700,000 900,000
Maintenance 150,000 150,000
HR 1,440,000 720,000
Total €3,290,000 €1,770,000
M HR A F
Maintenance - 12% 44% 44%
HR 10% - 60% 30%
▪ M = €300,000 + 0.10HR
▪ HR = €2,160,000 + 0,12M
Assembly Finishing
Direct labour cost €698,880 €349,440
Machine-hours 24,000 23,500
Joint costs are the costs of a single production process that yields
multiple products simultaneously.
Joint products (if multiple products have relatively high sales value) By-product Scrap
Main product (if only one product has a relatively high sales value)
▪ The split-off point is the juncture in the production process where one
or more products in a joint-cost setting become separately identifiable.
▪ Separable costs are all costs (manufacturing, marketing, distribution,
etc.) incurred beyond the split-off point that are assignable to one or
more individual products.
Approach 1:
Allocate costs using market-based data such as profits.
1. The sales value at split-off method: allocates joint costs to joint
products on the basis of the relative sales value at the split-off point of the
total production of these products during the accounting period.
→ Widely used (objective, meaningful, simple)
1. The estimated net realisable value (NRV) method: The estimated NRV
method allocates joint costs to joint products on the basis of the relative
estimated NRV. The estimated NRV is the expected final sales value in the
ordinary course of business minus the expected separable costs of the total
production of these products during the accounting period.
2. The constant gross-margin percentage NRV method: The constant
gross-margin percentage NRV method allocates joint costs to joint products
in such a way that the overall gross-margin percentage is identical for each
of the individual products.
Assume all of the units produced of B and C were sold. 2,500 units of A (25%)
remain in stock. What is the gross margin percentage of each product?
Note that this method uses the sales value of the entire production of the
accounting period, not just the part sold. The sales value at split-off method
produces an identical gross margin percentage for each product.
Note: The physical measure method is less preferred under the benefits-
received criterion because it has no relationship to the profit-producing
power of the individual products.
▪ Joint costs incurred up to the split-off point are past (sunk) costs
irrelevant to the decision to sell a joint (or main) product at the split-off
point or to process it further.
▪ No techniques for allocating joint-product costs should guide decisions
about whether a product should be sold at the split-off point or
processed beyond split-off.
Although by-products have much lower sales value than joint or main
products do, the presence of by-products can affect the allocation of joint
costs.
1. Method A, the production by-product method, recognises by-products
in the financial statements at the time their production is completed.
2. Method B, the sale by-products method, delays recognition of by-
products until the time of their sale.
Example:
The following data relate to Running Man Ltd, a manufacturer of special
clothes used by joggers.
What are the profits and the gross margin? What are the stock costs?
Main product (800 × €13) €10,400 ▪ Main product:
By-products sold 300 200 ÷ 1,000 × €9,000 = €1,800
Total profits €10,700 ▪ By-products: 0
Joint production costs 9,000
Less main product stock 1,800
7,200
Gross margin €3,200
Gross margin percentage 29.91%
PAGE 113 FUNDAMENTALS OF MANAGEMENT CONTROL
Chapter 7
Income effects of alternative
stock-costing methods
Stock-costing methods
Absorption
Revenues 568,000
Cost of goods sold 428,000
Volume variance 9,000
Gross margin €131,000
Non-manufacturing costs 46,000
Operating profit €85,000
Variable
Revenues 568,000
Cost of goods sold 392,000
Variable non-manufacturing costs 16,000
Contribution margin €160,000
Fixed manufacturing costs 54,000
Fixed non-manufacturing costs 30,000
Operating profit €76,000
▪ Stock values are smaller for variable costing because it capitalises only
€49.00 variable cost as asset.
▪ Stock values using absorption costing have an additional €4.50 fixed
factory overhead per unit.
→ This leads to differences in operating profits.
1
1 Budget carefully and use stock planning.
4
4 Change the time period used to evaluate performance.
The smaller the denominator level, the larger the proportion of fixed
manufacturing overhead cost per output unit that can be allocated to
stock → reported stock costs and the operating profit will be higher!
▪ In a general case of profit planning, we realise that a business has many cost
drivers and revenue streams that are fundamental to its profitability.
▪ In CVP analysis, we assume a much more simple model, where the following
restrictions are used:
The unit selling price, unit variable costs and fixed costs are known
4 and constant.
The analysis either covers a single product or assumes that the sales
5 mix when multiple products are sold will remain constant.
All revenues and costs can be added and compared without taking
6 into account the time value of money.
How much revenue will she receive if she sells 2,500 dresses?
2,500 × €70 = €175,000
How much variable costs will she incur?
2,500 × €42 = €105,000
Would she show an operating profit or an operating loss?
An operating loss: €175,000 − 105,000 − 84,000 = (€14,000)
If Mary sells 3,000 dresses, revenues will be €210,000 and the contribution
margin would equal 40% × €210,000 = €84,000.
The breakeven point is the sales level at which operating profit is zero. At the
breakeven point…
• …Sales minus variable expenses = Fixed expenses
• …Total revenues = Total costs
▪ Graph method:
In this method, we plot a line for total revenues and total costs. The
breakeven point is the point at which the total revenue line intersects the
total cost line.
The area between the two lines to the right of the breakeven point is the
operating profit area.
€ (000) Revenue
245
210
84
3,000 Units
PAGE 137 FUNDAMENTALS OF MANAGEMENT CONTROL
Target operating profit
Target operating profit can be determined by the same three methods. Insert
the target operating profit in the formula and solve for target sales either in
€ or units.
Example:
Assume that Mary wants to have an operating profit of €14,000.
How many dresses must she sell?
(€84,000 + €14,000) ÷ €28 = 3,500
What € sales are needed to achieve this profit?
(€84,000 + €14,000) ÷ 40% = €245,000
Sensitivity analysis is a “what if” technique that examines how a result will
change if the originally predicted data are not achieved or if an underlying
assumption changes.
Example:
Assume that Dresses by Mary can sell 4,000 dresses. Fixed costs are €84,000.
Contribution margin ratio is 40%. At the present time Dresses by Mary cannot
handle more than 3,500 dresses. To satisfy a demand for 4,000 dresses,
management must acquire additional space for €6,000.
Should the additional space be acquired?
Example:
Suppose that the factory from which Dresses by Mary obtains the products
offers Mary the following:
Decrease the price they charge Mary from €32 to €25 and charge an
annual administrative fee of €30,000.
Sales volume:
28x – 84,000 = 35x – 114,000
114,000 – 84,000 = 35x – 28x
7x = 30,000
x = 4,286 dresses
Example:
What is the degree of operating leverage of Dresses by Mary at the 3,500
sales level under both arrangements?
Existing arrangement:
3,500 × €28 = €98,000 contribution margin
€98,000 contribution margin − €84,000 fixed costs = €14,000 operating
profit
€98,000 ÷ €14,000 = 7.0
New arrangement:
3,500 × €35 = €122,500 contribution margin
€122,500 contribution margin − €114,000 fixed costs = €8,500
€122,500 ÷ €8,500 = 14.4
The revenue mix (or sales mix) is the combination of products that a business
sells.
Example:
Assume that Dresses by Mary is considering selling blouses. This will not
require any additional fixed costs. It expects to sell 2 blouses at €20 each for
every dress it sells. The variable cost per blouse is €9.
What is the new breakeven point?
Contribution margin/dress = €70 selling price – €42 variable cost = €28
Contribution margin/blouse = €20 – €9 = €11.
Contribution margin/mix = €28 + (2 × €11) = €28 + €22 = €50.
Change in revenue mix: Assume the revenue mix in € is 63.6% dresses and
36.4% blouses.
Weighted contribution would be:
40% × 63.6% = 25.44% dresses
55% × 36.4% = 20.02% blouses
45.46%
Breakeven sales is €84,000 ÷ 45.46% = €184,778
Example: y
Fixed costs: €3,000
Variable costs: €24
Cost function: y = €3,000 + €24x
Total costs Constant Number of units 3,000
Slope of the cost function
x
Step 3:
Cost analysts obtain data from company documents, from interviews with
managers and through special studies.
▪ Time-series data
▪ Cross-sectional data.
Step 4:
▪ The general relationship between the cost driver and the dependent
variable can readily be observed in a plot of the data.
▪ The plot highlights extreme observations that analysts should check.
Step 5:
▪ High–low method
▪ Regression analysis
Step 6:
A key aspect of estimating a cost function is choosing the appropriate cost
driver.
▪ Choose the highest and lowest value of the cost driver and their respective
costs.
▪ Determine a and b using algebra.
Example:
▪ High capacity – December: 55,000 machine-hours, cost of electricity: €80,450
▪ Low capacity – September: 30,000 machine-hours, cost of electricity: €64,200
What is the variable rate?
Variable rate = (€80,450 − €64,200) ÷ (55,000 − 30,000) = €0.65
What is the fixed cost?
€80,450 = Fixed cost + 55,000 x €0.65 → €44,700
€64,200 = Fixed cost + 30,000 × €0.65 → €44,700
Cost function:
y = €44,700 + (€0.65 × Machine-hours)
▪ The regression equation and regression line are derived using the least-
squares technique. The objective of least-squares is to develop estimates of
the parameters a and b.
▪ The vertical difference (residual term) measures the distance between the
actual cost and the estimated cost for each observation.
1 Economic plausibility
2 Goodness of fit
3 Slope of the regression line
A non-linear cost function is a cost function in which the graph of total costs
versus the level of a single activity is not a straight line within the relevant
range.
▪ Economies of scale
Economies of scale in advertising may enable an advertising agency to
double the number of advertisements for less than double the cost.
▪ Quantity discounts
Quantity discounts on direct material purchases produce a lower cost per
unit purchased with larger orders.
▪ Step cost functions
A step cost function is a cost function in which the cost is constant over
various ranges of the level of activity, but the cost increases by discrete
amounts as the level of activity changes from one range to the next.
1 1 Gathering information
2 1 Making predictions
3 1 Choosing an alternative
5 1 Evaluating performance
Relevant costs and relevant revenues are expected future costs and
revenues that differ among alternative courses of action.
▪ Historical costs are irrelevant to a decision but are used as a basis for
predicting future costs.
▪ Sunk costs are past costs which are unavoidable.
▪ Differential profit (net relevant profit) is the difference in total
operating profit when choosing between two alternatives.
▪ Differential costs (net relevant costs) are the difference in total costs
between two alternatives.
Example: Gabriela & Co. manufactures bath towels in Jersey. The plant
has a production capacity of 44,000 towels each month. Current monthly
production is 30,000 towels. The assumption is made that costs can be
classified as either variable with respect to units of output or fixed.
Variable 13.50
Fixed 7.00
Total €20.50
A hotel in Southampton has offered to buy 5,000 towels from Gabriela & Co.
at €11.50 per towel for a total of €57,500. No marketing costs will be incurred
for this one-time-only special order.
Should Gabriela & Co. accept this order?
The relevant costs of making the towels are €42,500:
€8.50 × 5,000 = €42,500 incremental costs
€57,500 − €42,500 = €15,000 incremental revenues
€11.50 − €8.50 = €3.00 contribution margin per towel
YES, the should. Decision criterion: Accept the order if the revenue
differential is greater than the cost differential.
Example:
Gabriela & Co. also manufactures bath accessories. Management is
considering producing a part it needs (#2) or using a part produced by
Alec Enterprises.
▪ Gabriela & Co. has the following costs for 150,000 units of Part #2:
▪ Gabriela & Co. anticipates that next year the 150,000 units of Part #2
expected to be sold will be manufactured in 150 batches of 1,000 units
each.
▪ Variable costs per batch are expected to decrease to €100.
▪ Gabriela & Co. plans to continue to produce 150,000 next year at the same
variable manufacturing costs per unit as this year.
▪ Fixed costs are expected to remain the same as this year.
Manufacturing 61,500
Material handling, set-ups 15,000
Total relevant costs to make €76,500
▪ Now assume that the €9,000 in fixed clerical salaries to support material
handling and set-up will not be incurred if Part #2 is purchased from Alec
Enterprises.
Should Gabriela & Co. buy the part or make the part?
Variable 76,500
Fixed 9,000
Total €85,500
In this case purchasing all 150,000 units at the beginning of the year is
preferred because the higher purchase and ordering costs exceeds the
lower opportunity cost of holding smaller stock.
Example:
Assume that Gabriela & Co. is considering replacing a cutting machine with
a newer model. The new machine is more efficient than the old machine.
Revenues will be unaffected.
Ignoring the time value of money and profit taxes, should Gabriela replace
the existing machine?
▪ Product undercosting:
A product consumes a relatively high level of resources but is reported
to have a relatively low total cost.
▪ Product overcosting:
A product consumes a relatively low level of resources but is reported to
have a relatively high total cost.
Example:
▪ Jane, Mercedes and Cherie meet occasionally for lunch. Each one orders
separate items.
Jane’s order amounts to €14, Mercedes consumed €30 and Cherie’s
order is €16, the bill in total amounts to €60.
▪ Assuming they divide the bill equally, the average cost per lunch is
€60 ÷ 3 = €20
▪ Jane and Cherie are overcosted. Mercedes is undercosted.
Example:
Oculus Ltd manufactures two types of lenses – a normal lens (NL) and a
complex lens (CL). To cost products, Oculus currently uses a single indirect-
cost rate job costing system. The cost objects are the total costs of
manufacturing and distributing 80,000 normal lenses (NL) and 20,000
complex lenses (CL).
Normal lenses (NL) Complex lenses (CL)
Direct materials 1,520,000 Direct materials 920,000
Direct mfg labour 800,000 Direct mfg labour 260,000
Total direct costs €2,320,000 Total direct costs €1,180,000
Direct costs/unit €29 Direct costs/unit €59
▪ Indirect costs of €2,900,000 are grouped into a single overhead cost pool.
▪ 50,000 direct manufacturing labour hours are used as the cost-allocation
base.
▪ Normal lenses sell for €60 each and complex lenses for €142 each.
Normal Complex
Revenue 60.00 142
Cost 55.10 99.60
Income €4.90 €42.40
Margin 8.2% 29.9%
Direct-cost tracing
• Classify as many of the total costs as direct costs as is
economically feasible.
Indirect-cost pools
• Expand the number of cost pools until each of these pools
is homogeneous.
Cost-allocation basis
• Identify the preferred cost-allocation base for each
indirect-cost pool
Fundamental cost
objects
Set-up data NL CL
Quantity produced 80,000 20,000
No. produced/batch 250 50
Number of batches 320 400
Set-up time per batch 2 hours 5 hours
Total set-up hours 640 2,000
A cost hierarchy is a categorisation of costs into different cost pools on the basis
of the different types of cost drivers (cost-allocation bases) or different degrees
of difficulty in determining cause-and-effect relationships.
ABC systems commonly use a four-part cost hierarchy:
3 1 Product-sustaining costs
4 1 Faculty-sustaining costs
3 1 Product-sustaining costs
4 1 Faculty-sustaining costs
Example:
Step 1: Identify the chosen cost objects.
The objective is to calculate the total costs of designing, manufacturing
and distributing NL and CL.
Step 2: Identify the direct costs of the product.
Oculus identifies direct material costs and direct manufacturing labour as
direct costs.
Mould cleaning and maintenance costs of €360,000 are also identified as
direct costs of the lenses.
The existing cost system classifies mould cleaning and maintenance costs
as part of the €2,900,000 indirect costs.
Recall that indirect costs were allocated to products using direct
manufacturing labour-hours.
Cleaning and maintenance costs of €360,000 are direct batch-level costs
because these costs consist of workers’ wages for cleaning moulds after
each batch of lenses is run.
PAGE 191 FUNDAMENTALS OF MANAGEMENT CONTROL
Implementing activity-based
costing II
Normal lenses
Direct materials Unit-level 1,520,000
Direct mfg labour Unit-level 800,000
Cleaning Batch-level 160,000
Total direct costs €2,480,000
Complex lenses
Direct materials Unit-level 920,000
Direct mfg labour Unit-level 260,000
Cleaning Batch-level 200,000
Total direct costs €1,380,000
Step 5: Compute the rate per unit of each cost allocation base used to
allocate indirect costs to the products.
NL CL Total
Set-up hours 640 2,000 2,640
However…
▪ The main limitations of ABC are the measurements necessary to
implement the system.
▪ ABC systems require management to estimate costs of activity pools
and to identify and measure cost drivers for these pools.
▪ Activity-cost rates also need to be updated regularly.
▪ Very detailed ABC systems are costly to operate and difficult to
understand.
Two key differences when pricing for the long run relative to the short run:
Costs that are often irrelevant for Profit margins in long-run pricing
short-run pricing decisions (fixed decisions are often set to earn a
costs) are often relevant in the long reasonable return on investment.
run.
Example:
The Corleone Corporation operates a plant with a monthly capacity of 500,000
cases of tomato sauce. Corleone is presently producing 300,000 cases per
month. Supermarket Ltd has asked Corleone and two other companies to bid on
supplying 150,000 cases each month for the next four months.
If Corleone makes the extra 150,000 cases, the existing total fixed
manufacturing overhead (€4,200,000 per month) would continue, plus an
additional €165,000 of fixed overhead will be incurred per month. Total fixed
marketing and distribution costs will not change.
PAGE 201 FUNDAMENTALS OF MANAGEMENT CONTROL
Costing and pricing for the short run
II
▪ Suppose that Corleone believes that Supermarket will sell the tomato
sauce in Corleone’s current markets, but at a lower price than Corleone.
▪ Relevant costs of the bidding decision should include revenues lost on
sales to existing customers.
Example:
Taquisha Computer Corporation manufactures two brands of computers:
Simple Computer (SC) and Complex Computer (CC). Taquisha uses a long-
run time horizon to price Complex Computer (CC).
Direct materials costs vary with the number of units produced. Direct
manufacturing labour costs vary with direct manufacturing labour hours.
Ordering and receiving, testing and inspection and rework costs vary with
their chosen cost drivers.
Costs
Direct material and labour 51,650,000
Direct fixed costs 7,000,000
Ordering 1,326,000
Testing 6,000,000
Rework 304,000
Total €66,280,000
▪ Target price: the estimated price for a product (or service) that
potential customers will be willing to pay
▪ The target price, calculated using customer and competitors’ inputs,
forms the basis for calculating target costs.
▪ Target sales price per unit - Target operating profit per unit = Target
cost per unit
Example:
▪ Taquisha’s management wants a 15% target operating profit on sales
revenues of CC.
▪ Target sales revenue is €750 per unit.
What is the target cost per unit?
€750 × 0.15 = €112.50
€750 − €112.50 = €637.50
Current full cost per unit of CC is €662.80.
▪ Locked-in costs are those costs that have not yet been incurred but
which, based on decisions that have already been made, will be incurred
in the future (designed-in costs).
→ It is difficult to alter or reduce costs that are already locked in.
▪ Wide divergence between the time when costs are locked in and the
time when those costs are incurred.
→ At the end of the design stage, direct materials, direct manufacturing
labour and many manufacturing, marketing, distribution and customer
service costs are all locked in.
Assume that the capital investment needed for CCI is €75 million, and
Taquisha’s (pre-tax) target rate of return on investment is 17%.
What is the target annual operating profit that Taquisha needs to earn
from CCI?
€75,000,000 × 0.17 = €12,750,000
What is the target operating profit per unit?
€12,750,000 ÷ 100,000 units = €127.50/unit
▪ The product life cycle spans the time from original research and
development, through sales, to when customer support is no longer
offered for that product.
▪ A life cycle budget estimates revenues and costs of a product over its
entire life.
▪ Features that make life-cycle budgeting important:
1. Non-production costs
2. Development period for R&D and design
3. Other predicted costs
1. Non-production costs
▪ They are less visible on a product-by-product basis.
▪ When non-production costs are significant, identifying these costs by
product is essential for target pricing, target costing, value
engineering and cost management.
2. Development period for R&D and design
▪ When a high percentage of total life-cycle costs are incurred before
any production begins and before any revenues are received, it is
crucial for the company to have as accurate a set of revenue and
cost predictions for the product as possible.
3. Other predicted costs
▪ Many of the production, marketing, distribution and customer service
costs are locked in the R&D and design stage.
▪ Life cycle budgeting facilitates value engineering at the design stage
before costs are locked in.
There are five key ways in which the cost hierarchy can be used for
customer costing:
There are numerous ways in which customers can be ranked and their
value be assessed:
▪ The life of the project is usually longer than one year, so capital
budgeting decisions consider revenues and costs over relatively long
periods.
▪ They do this by considering the time value of money. This takes into
consideration the fact that €1 today may be worth €1.03 next year,
given inflation.
▪ The real rate of return is therefore the nominal rate of return, taking the
time value of money into account.
Example:
▪ Healthy Living plans to invest in a new machine. This proposed
investment will yield net cash savings of €125,000, €130,000 and
€110,000 over its life.
▪ The working capital investment of €5,000 is expected to be recovered at
the end of year 3.
▪ Operating cash flows are assumed to occur at the end of the year.
▪ Assume that the required rate of return for Healthy Living is 10%.
Year 0 1 2 3
Year 10% col. Net cash inflows NPV of net cash inflows
1 0.909 125,000 113,625
2 0.826 130,000 107,380
3 0.751 115,000 86,365
Total PV of net cash inflows €307,370
Investment €250,000
Net present value of project €57,370
Example:
Assume that Healthy Living is considering investing €303,280 in a scanning
machine that will yield net cash savings of €80,000 per year over its five-
year life.
What is the IRR of this project?
€303,280 ÷ €80,000 = 3.791 (PV annuity factor)
The annuity table shows that 3.791 is in the 10% column for a five-
period row in this example.
Therefore, 10% is the internal rate of return of this project.
If the minimum desired rate of return is 10% or less, Healthy Living
should undertake this project.
▪ Relevant cash flows are expected future cash flows that differ among
the alternatives.
▪ Capital investment projects typically have three major categories of
cash flows:
Net initial investment Cash flow from CF from terminal
operations disposal of assets/
working cap. recovery
Three components: Cash inflows may result A machine’s terminal
• Initial asset from producing and disposal price may be
investment selling additional goods zero/an amount
or services, from considerably less than
• Initial working capital savings in cash initial investment.
investment operating costs, etc. The initial investment in
• Current disposal Depreciation is working capital is
value of old asset irrelevant in DCF (non- usually fully recouped
cash allocation). when the project is
terminated.
PAGE 227 FUNDAMENTALS OF MANAGEMENT CONTROL
Payback method
Payback measures the time it will take to recoup, in the form of expected
future cash flows, the initial investment in a project.
Example:
Assume that Healthy Living is considering buying some equipment for
€210,000, with an estimated useful life of 11 years, and zero predicted
residual value. Managers expect use of the equipment to generate €35,000
of net cash inflows from operations per year.
How long would it take to recover the investment?
€210,000 ÷ €35,000 = 6 years
6 years is the payback period.
Example:
Healthy living is considering to invest in a scanning machine with a cost
€303,280, no residual value, expected annual net cash savings of €80,000
and a useful life of 5 years. The IRR of this machine is 10%.
What is the average operating income?
Straight-line depreciation is €60,656 per year
€80,000 − €60,656 = €19,344
Average operating income is €19,344
What is the ARR?
ARR = (€80,000 − €60,656) ÷ €303,280 = 6.38%
1 Predicting the full set of benefits and costs (both financial and non-
1 financial)
Old equipment
Current book value 50,000
Current disposal price 3,000
Terminal disposal price (5 years) 0
Annual depreciation 10,000
Working capital 5,000
PAGE 232 FUNDAMENTALS OF MANAGEMENT CONTROL
Income tax considerations II
New equipment
Current book value 225,000
Current disposal price Irrelevant
Terminal disposal price (5 years) 0
Annual depreciation 45,000
Working capital 15,000
Example:
Xanadu Consulting: rate of return for investment is 20%, expected inflation
is 10%.
Nominal rate of return
= (1 + real rate of return)(1 + inflation rate) − 1
= {(1.20 × 1.10) − 1} = 0.32
Real rate of return
= {[(1 + real rate of return) / (1 + inflation rate)] − 1}
= {[(1.20)/(1.10)] − 1} = 0.20
▪ Managers using the IRR implicitly assume that the reinvestment rate is
the indicated rate of return for the shortest lived project.
▪ The NPV method assumes that the funds obtained from competing
projects can be reinvested at the company’s required rate of return.
▪ Conceptually, the NPV is regarded as superior by nearly all financial
texts because of the problems associated with the ranking of projects of
unequal lives or unequal investments (where there are problems with
the IRR approach).
▪ As the two methods have different assumptions, they can rank projects
differently.