Advertising uses several forms to attract attention, arouse interest, convey information, and encourage the potential tourist to

act in specific manner.Direct mail expensive but ranks high as an advertising medium.

Direct mail materials are sent to people who will most likely use the service offered.
Brochures are smaller in size than a travel catalog but offer more information than a leaflet or folder.

Travel catalogs present a complete travel program with lists of many destinations, services, accommodations, activities,
excursions, and information about the destinations.

Leaflets or folders are usually single sheet which provide minimum information.

Television is a very effective audio and visual medium when wider coverage is required

Magazines offer high-quality print and graphics. They are kept longer than newspapers,and are used in waiting rooms.

Radio is more flexible and cost-efficient compared to other forms of mass media.

Yellow pages gives information to those requiring service.

Outdoor advertising is usually seen in three areas: first, in areas with high visibility like public transportation vehicles such as
buses and taxis;

TRAVEL INTERMEDIARIES

There are three types of travel intermediaries: travel agents (wholesale and retail), tour operators, and specialty channels.

travel agent arranges travel services from suppliers such as airlines, bus companies, railroads, cruise ship companies, car rental
agencies, hotels, and sightseeing operators. There are two types of travel agents – wholesale and retail.

1.Wholesale travel agents or wholesalers ------ Organize tour packages which are sold to the public through a network or retail
agents.

2. Retail travel agents ------- Sell travel services directly to the consumer. They handle the actual sale of tours, air tickets, and
other travel services.

Tour operators deliver the services specified in an advertised tour package. The services offered by a tour operator may vary
from basic airfare, transfers, hotels, meals, and sightseeing, to entertainment.

Distribution Channels

1.Product supplier-consumer channel – t his is direct distribution without going through intermediaries

2. Product supplier-travel agent-consumer channel – this is the most popular form of buying services and products in the
tourism industry.

3.Product supplier-tour operator-consumer channel – the tour operators strives to create demand.

AIRLINES --- Airline employment is exciting and attractive to the adventurous, whether in the air or on the ground servicing the
carriers between flights.

Flight Attendant ----- The position of flight attendant has evolved from the career that was once called “stewardess,” “hostess,”
or “steward.

Airline Food Service ----This is a behind –the-scene position but an essential one in the airline industry
Flight Dispatcher -----The flight dispatcher gives permission for aircraft of specific airlines to take-off.

Sales Manager/District Sales Manager ---Oversee ticket and reservation offices, supervise sales representatives, and promote
traffic on the airlines.

Airlines Lounge Receptionist ---Admits members and guest to the airline lounge

Flight Attendant Supervisor------Supervises and coordinates activities of flight attendants, assigns duties and areas of work to
flight attendants.

Ramp Flight Attendant --Compiles reports of findings

Crew Scheduler ---- Schedules airline flights

Flight-Crew-Time Clerk ----Compiles flight time records of flight officers for the payroll and crew scheduling

Flight Reservations Manager-----Directs and coordinates through subordinate supervisory personnel

Gate Agent ---Assists passengers and checks flight tickets at entrance gates or stations.

Gate Services Supervisor---Reviews flight schedules and passenger manifests.

Airport Attendant---Inspects buildings and hangars to detect fire hazards and violations of airport regulations

Airport Manager ---Plans, directs, and coordinates activities concerned with construction and maintenance of airport facilities
and operation of airport

Station Manager ---Directs and coordinates airline station activities at transport stations located at airports to provide services
for scheduled flight operations

Chief Airport Guide----Supervises and coordinates activities of workers engaged in conducting guided tours at airports

Traffic Agent ---Solicits freight business from industrial and commercial firms and passenger travel business from travel
agencies, schools, clubs, and other organizations.

TRAVEL AGENCIES ----The travel agency is a legally appointed agent, representing the principal in a certain geographic area.

Travel Agent ---Plans itineraries and arranges accommodations and other travel services for customers of travel agency.

Travel Information Center Supervisor ----Supervises and coordinates activities of workers engaged in greeting and welcoming
motorists at state highway information centers.

Tour Operator---The tour operator is the wholesale agent of the travel industry

Tourist Information Assistant---Provides information and other services to tourist at an information center

Tour Guide ---Escorts visitors around the city or town.

HOTELS AND MOTELS

Manager of a Hotel or Motel ---Manages a hotel or motel to ensure efficient and profitable operations.

Lodging Facilities Manager---- Cleans public areas such as entrances, halls, and laundry rooms

Hotel Clerk---Issues room keys

Sales Representative----Contacts representatives of government, business, and social groups to solicit business for hotels,
motels, or resorts

CRUISE LINES

Cruise Line Director ---Responsible for all daily activities, planning, entertainment, and port of call information for passengers

Documentation Supervisor--- Assigns rating activities to workers and reviews rating

Chief Steward/Stewardess---Supervises and coordinates activities of personnel in the steward’s department aboard a passenger
vessel

MOTOR COACHES

Bus Dispatcher----- Dispatches long-distance buses according to schedule, and oversees bus drivers and bus attendants while
they are at the terminal

Bus Attendant ---Renders a variety of personal services to bus passengers to make their trip pleasan

Dispatcher Clerk ---- Schedules work for bus crew or individual workers and keeps time records

CAR RENTAL COMPANIES

Sales Rental Agent----- Greets customers and helps them find suitable cars for their needs

Reservation Agent ---Works directly over the phone with requests from airline reservation

Car Rental Sales Representative----Promotes car rental services to the business traveller segment

Automobile Rental Clerk -----Rents automobiles to customers at airports, hotels, marinas, and other locations

GAMING ENTERTAINMENT INDUSTRY ---- Career opportunities in the gaming entertainment industry are unlimited. They are
divided into five career tracks namely: hotel operations, food and beverage operations, casino operations, retail operations,
and entertainment operations.

Hotel Operations ----Career opportunities in gaming entertainment hotel operations are very similar to the career opportunities
in the full-service hotel industry.

Food and Beverage Operations --- There are many career opportunities in restaurant management and culinary arts.

Casino Operations Casino operations are divided into five functional areas:

Gaming operation staff – includes slot machine technicians, table-game dealers, and table-game supervisors..

Casino service staff – includes security, purchasing, maintenance, and facility engineers.

Marketing staff – includes public relations, market research, and advertising professionals.

Human resources staff – includes employee relations, compensation,staffing, and training specialists.

Finance and administration staff – includes lawyers, accounts payable, audit, payroll, and income control specialists.