1. What is service? What are its general characteristics? A service is an act that is provided by a party that creates value and provides benefits to the other party. Intangible. A service does not have a physical manifestation that can be seen, touched and described quantitatively. Inseparable. A service involves simultaneous production and consumption, so there is outright feedback. Perishable. Because they are intangible, rendered services cannot be stored or returned. Homogeneous. The service in itself is the same but the way it is provided may differ from time to time. 2. Which among the components of service marketing is the most crucial in delivering excellent service? Why? The product is the most crucial in delivering excellent service, we may be good at marketing, but we must also ensure that are products/services we offer are worth the wait and could really satisfy our fellow customers.
3. Give an example for each component of service marketing.
PAPERAICA SHOP (ART SHOP)
1. PRODUCT AND ITS ELEMENTS
They sell their artworks through stickers, pins, and a lot more journaling merchandises. 2. TIME AND PLACE Their service delivery tooks 3-5 standard business days , it can be extended for those out-of- country parcels and can much earlier for those whose somewhat near their business place especially in Manila. 3. PROCESS They could avail their merchandises through their physical business partners stores or through shopee , and etsy shop (online). 4. QUALITY SERVICE OR PRODUCTIVITY They turn their lovely artworks into somewhat useful to those people who loves to journal their day, to those who want to make their notes neater, creative and organized, a part of their colourful creativity. 5. PEOPLE OR SERVICE PROVIDERS They provide a friendly and motivated acknowledgement for every single orders they received, answering people curiosity and queries with politedness . They also some freebies and thank you cards for every orders to give appreciation to their customers. 6. PROMOTION They sometimes do livestreams on instagram or facebook, asking for supports from the other artists, and do a posting for their ULTIMATE PLANNER SALES, giving discounts, and free shipping for a specific amount . 7.PHYSICAL EVIDENCE Customer leaves feedbacks through the social app the shop uses, they also use the owner’s physical accounts for inspiration, their customer’s may want to try and also leaves a rating for their products. 8. PRICE It is quite reasonable, since things nowadays are quite expensive , plus they also exert efforts to make their products, and since they are a small online art shop, then they also considers the pricing involving delivery fees.