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Customer Relationship Management (ACAH6) - Assignment
Customer Relationship Management (ACAH6) - Assignment
Learner Name
Assessor Name
and Statement(s)
Instruction Your assignment will not be accepted if it does not contain the list of
source details of the text material referred to and the details of the people
contacted in accomplishing this project and the tasks attached.
Purpose/Aim Explain ways in which the needs of different types of customers are met.
Examine the importance to customers, the employee, and the organization of
exceeding customer expectations.
Learner name
Guidelines: Students to attempt the below questions for getting PASS/ MERIT/ DISTINCTION
1. Write your responses in the space provided below the questions
2. Review your answers before submitting the Assignment
3. Also, each question indicates if it is PASS/ MERIT/ DISTINCTION
Ques: 1. Define Customer and Customer Service. Describe External and Internal Customer. Share types
of External customer with Examples.(Pass)
Ans.
Ques:2. Define Moment of truth and how can you create it? With Examples. (MERIT)
Ans.
Ques:3. Explain the customer handling skills with example in RATER Model. (DISTINCTION)
Ans.
CRM – Written Assignment