Effective Communication

Communication is neither a message on itself nor a transmission, but rather a mutual exchange of
apprehension emanating from the receiver. In business environs, communication must be effective for
the successful functions of management. Effective communication is also the key factor in the smooth
running of a successful and competitive advantage of businesses. The focal tasks of management, such
as controlling, planning, directing, staffing, and organizing can only be successful with effective
communication. Large organizations comprise hierarchy levels and as of such, feedback is a central part
of business communication. Communication is the connection between an employer and his/her
employee, as well as the link between the company and its customers. This paper reviews the significant
principles of management communications used to successfully achieve the objectives of an
organization.

Effective Communication Norms in a Business Setting

Organizational structures are linked to communication patterns, and therefore varying communication
norms can result in different parts of an organization. Virtual communication exhibits a common norm
of the business culture. Communications in businesses is normally goal-oriented, and is often regulated
by certain norms and rules. The policies, regulations, and rules of an organization ought to be
communicated to individuals both outside and within the organization (Adler & Rodman, 2012). With
advanced technology, business communication has developed to cover video conferencing, satellite
communication, cell phones, and emails to boost business communication. Business communication can
be categorized into oral and written communication. Speech presented in oral communication can
either be informal or formal oral. In business, however, the expected norm of communication would be
formal, and is normally represented inform of speeches, meetings, group discussions, and interviews.
Informal business communication on the other hand would be grapevine. Written business
communication includes manuals, reports, and agenda.

Additionally, for an effective communication in business environs and successful communication with
the seniors, colleagues, and subordinates; certain communication techniques should be incorporated.
To start with, one should be clear and transparent. When communicating in the workplace, dubious or
double statements should be avoided (Adler & Rodman, 2012). Depending on the nature of
communication, be it changes in policies, regulations or rules; communication should be stated clearly,
properly, and accompanied with examples. Secondly, one should be well prepared. Taking into account
that it is a professional communication, all points should be documented properly when communicating
to employees or colleagues. Outlining a single point can result in future hassles.
Thirdly, one should be precise. When handling business communication, one should be direct to the
point and avoid unnecessary topics that do not relate to business. Other communication techniques to
consider include being assertive, generic, and encouraging two way communication and avoiding
assumptions (Adler & Rodman, 2012). In the general functioning of a business, there should be effective
communication between subordinates and superiors, and also between the organization itself and the
society at large since communication is essential in building the goodwill of a company.