Kingfisher School of Business and Finance

Mc Arthur Highway, Lucao District, Dagupan City

CASE STUDY NO. 1

JOLLIBEE FOODS
CORPORATION
SUBMITTED BY:
ABUBO, MAGIE R.
CHUA, TIN-TIN R.
SAMILEY, BEVERLY
SILANG, JHUMAR Z.
SORIANO, VENICE M.
TAN, KHATE JERSY T.
VILLANUEVA, DISERRE GRACE V.
GROUP #1

SUBMITTED TO:
MS. SHEEN ALLIAH MAY S. FELIX
BME 13 - INSTRUCTOR
 I. BACKGROUND

Jollibee is the largest fast food chain in the Philippines, operating a nationwide network
of over 750 stores. Its core business is the development, operation and franchising of its quick-
service restaurant brands. It offers a wide variety of affordable and delicious dishes and great
tasting food prepared to satisfy customers of all ages and from all walks of life. A dominant
market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more
than all the other multinational brands combined. The company has also embarked on an
aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar
and Brunei, firmly establishing itself as a growing international QSR player.
Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice
Cream Parlor which later grew into an emerging global brand. At the heart of its success is a
family-oriented approach to personnel management, making Jollibee one of the most admired
employers in the region with an Employer of the Year Award from the Personnel Management
Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated
and a Top 20 Employer in Asia citation from the Asian Wall Street Journal.
Aside from promoting a family-oriented work environment, the brand’s values also reflect
on their advertising and marketing. Jollibee knows their target audience very well: the traditional
family and all communication materials focus on the importance of family values, making
Jollibee the number one family fast food chain in the Philippines and a growing international
QSR player
Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting
Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying
Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient
manufacturing and logistics facilities.
Jollibee is so well-loved every time a new store opens, especially overseas, Filipinos
always form long lines to the store. It is more than home for them. It is a stronghold of heritage
and monument of Filipino pride. It was tried and tested giving a formula of delivering great-
tasting food, adherence to world class operating standards and the universal appeal of the
family values the brand represents that are driving the expansion of Jollibee both locally and in
the overseas market.
 II. STATEMENT OF THE PROBLEM

This study aims to answer the general question: How can Jollibee ensure that the
employees are following Corporate Governance and at the same time maintains their credibility
to work on a diverse world despite of the pressure inside the workplace?

III. ALTERNATIVE COURSES OF ACTION

1. Employees must be strict when it comes to employee recruitment. They must look
beyond the resume.

ADVANTAGES:
- External recruitment will give you more
opportunities to develop a diverse team
- It can provide new innovative ideas for
the advancement and growth of the
company
- Looking beyond resume to know the
behavioral based of the person
DISADVANTAGES:
- It allows higher risk. There is a chance
that the selected applicant is not
worthy of the position offered and
he/she can take advantage of their
position in the company
- It can damage employee morale
because the tendency is that current
employees will feel the lesser chances
of promotions.

2. Held qualified personnel that will be responsible for regular performance

appraisal.
Employee performance evaluations may seem like a lot of work for very little payoff. But
we all know that little things can also make a big difference. Having employee performance
evaluations can identify the strengths and limitations of individual employees who works in the
company. It also helps you understand when goals may need to change, and if employees need
to pivot their focus. This can save you from wasting time on projects or tactics that just aren’t
working. Lastly having a responsible and qualified personnel for regular performance evaluation
can be a competitive advantage of your company.
ADVANTAGES: DISADVANTAGES:
- It ensures the credibility of employees - If not done right, the performance
in the workplace that can actually help appraisal can create a negative
the company in achieving their goals. experience for both the employee and
the manager.
- It provides an opportunity to discuss - Performance appraisals are very time-
employee development opportunities. consuming and can be overwhelming
to managers with many employees.
- Allows for a manager to clarify
expectations and discuss issues with
their employee.
- It provides a structure for thinking
through and planning the upcoming
year and developing employee goals.

3. Promote organizational integrity and ethical influence among the workers through
good leadership.
A good manager should act as a role model for the employees to follow. Showing them
that Managers are the role models and following the company rules will be an ethical
standard because if they don’t they might just shrug it off thinking that rules are just
aesthetics in a company. This will lead to the failure of their integrity as employers.

ADVANTAGES:
 New employees may
imitate/adopt the good traits in the
organization making them feel
closer to the group, this will help
new comers to feel comfortable.
 Employees will implement self-
discipline and will do their job with
or without any supervision of the
line manager.
DISADVANTAGES:
 When time passes by employers
might forget about the do’s and
don’ts and eventually break the
company rules.
 It might leave a negative insight to
the employees because there will be
a lot of things prohibited in the
workplace.
 IV. RECOMMENDATION
Among the 3 alternative courses of action, we chose the ACA no. 2 which is to have
qualified personnel that will be responsible for regular performance appraisal to be a solution to
the problem of Jollibee in terms of their employee's performance. Considering the monthly
evaluation, the employees will not lose their consistency at work and maintain their willingness
to follow the Corporate Governance. It will be beneficial both on the company and the employee
by enabling the company to monitor the performance of their employee and for the employee to
examine himself about his work and his workplace. This ACA is much better among the other
ACA's for it can give an opportunity for the company to be able to see the performances of their
employees rather than just sticking on what is only in their resumes. And to be sure, the monthly
evaluation held by the managers cab strengthen the company's assurance if they hired the right
employee/person.

V. CONCLUSION
Though Jollibee is already a leading the fast food industry in the Philippines, there were
always being some components of the organization that need to be given attention. One of the
components is the employees who are part of the organization and the representatives of the
company they work for. Inappropriate behavior towards customers, actions and response
towards work is slow and among new employees have attitude and behavior that could affect
not only their services to the customers but also to the organization. The organization must be
strict when it comes to hiring new employees to the organization. With these, the organization
may expect each employee to be at their best all the time as they take the company standards
set by the management to uphold the positive image of the organization like Jollibee which is in
the topping race in the fast food industry.

VI. REFERENCES
Jollibee Foods Corporation (2019). “The Jollibee Phenomenon” retrieved from
https://www.jollibee.com.ph/contact-us/
Castillo, Mark Joenel (2016). “Jollibee, A Case study” retrieved from
https://www.slideshare.net/MarkJoenelCastillo/jollibee-a-case-
study?fbclid=IwAR1MzK1AvQi3nAcoD3g_bS8U57VNhHAblHdjk0fT82Io2z2eBWlcGoyUJ9c