Contact
SWARNA RACHNA AJJAMPUR
Phone 9902570020
Email swarnaajjampur@gmail.com
Linkdein https://www.linkedin.com/in/sw
arna-rachna-ajjampur-
923970177/
Education
Ashoka University , Sonipat
Post graduate diploma in advanced GPA: 2.45/4.0
studies , Psychology & Entreprenership
Ashoka University , Sonipat
BA Honours: Major- Psychology ,
GPA: 2.72/4.0
Concentration- Entreprenership
Delhi Public school South , Bangalore 2017-2018
All India Senior School Certificate 92.3%
Examination : Class 12th (Physics,
chemistry ,Biology, Psychology< English)
Delhi Public school South , Bangalore
All India Secondary School
Examination : Class 10th
Leadership positions
Merit award for contribution building of
sporting community, Ashoka University
Ashoka women in Buisness
|Member
Ashoka University Entrepreneurship
|Department representative
Ashoka University Alumni Relations
committee| Head of student engagement 2021-2022
Ashoka University student
government | Elected as the first female
sports minister
Delhi public school| Sports Vice
Captain
Awards and acomplishments
Karnataka State water polo and
swimming Team| Captain
Deans list spring semester, Ashoka
University
CBSE nationals two time silver medalist :
swimming
Startup Ashoka runner-up, inter college
competition for student entrepreneurs
Participated in 11 Senior and Junior
national aquatic championships & 5 time
medalist water polo
Youngest member to be part of the state
Name
women’s Surname
national Name
games Surname
bronze medal 2015
winner team waterpolo
Languages
English, Hindi , kannada
Work Experience
Fresherry l Strategic Initiatives (Founders office) June 2023-present
Conceptualized the app as well as website for the company keeping in mind SEO.
Spearheaded setting up the Instagram page of the company and handled posting content.
Headed email marketing, Whatsapp marketing and other performance functions.
Spearheaded over 50+ customer immersions to understand pain points of customer and gap in
the market.
2022-2023
Worked directly under founders to come up with strategies for scaling up, fund raising and
acquiring customers.
2018-2023
Internships and projects
Talerang l Marketing Associate Aug — Sep 2022
Created content for 3 monthly newsletters and 3 blog articles.
Spearheaded a 5 member team responsible for email campaigns
Led a team of 3 individuals to create a content calendar and content strategy for social media
handles.
Responsible for for than 200+ cold calls to gain feedback from customers and post purchase
analysis.
April — May 2022
2015-2016 Hindustan Unilever l Marketing Associate
Ideated and part of the marketing team to create the new Pond’s D2C website.
CGPA: 9.6/10 Tracked and analyzed performance marketing campaigns of Lakme products across e-commerce
platforms like Amazon, and Flipkart.
Surveyed and analyzed social media posts for 10+ Unilever brands to help further Influencer
marketing campaigns.
2023
Jan — March 2022
Rainshine Entertainment l Strategic Associate
2022 Part of the core strategy team that launched Rainblox, India’s first finance platform for creators
to build communities and monetize content build on Etherium blockchain.
In-depth market research on creator economy , P2P gaming and block chain gaming.
2021
Spearheaded primary and secondary data analysis to find suitable content creates to onboard
onto Rainblox.
St John’s Research institutel Research Associate July — Aug 2020
Reported directly to DR MV Ashok, head of psychiatry and founder of the center for children
with special needs.
2019-2020 Part of a team that led research for an ICMR-approved project on Autism in children with
cerebral palsy.
2017-2018 Lead a paneled academic discussion comprising of AIIMS and St John faculty on effects of
Covid-19 on play behaviour in Autistic children.
redbus lBrand Marketing Associate Jan — Feb 2019
2023
Led a team of 5 individuals to set up the redBus India Instagram page and increased followers by
10X.
Worked directly under the head of brand marketing to execute various campaigns for Chinese
2022 New Year across Malaysia, Indonesia, and Singapore.
Part of the design and brand marketing team that provided creative input for 3 campaigns during
IPL that included MS Dhoni.
2018
Extracurricular initiatives Aug — Sep 2021
The Ashoka Store l Co-founder
2016 , 2017
Devised and designed a core curriculum to be taught in 10 schools in rural Haryana
Assisted fellows in the outreach and hiring of several other volunteers. Taught 50+ children English
2015-2021
2015
and science in several districts of rural Haryana.
Teach for India l Volunteer Oct 2020 — Aug 2021
Founded the University’s first ever campus merchandise store that sells campus merchandise
like hoodies, T-shirts , mugs , laptop sleeves etc.
Employed and managed a team of 8 people and handled sales, logistics, marketing and design.
Served more than 550 + customers and generated a profit of Rs 2 Lakhs.
Worked directly under the office of Vice Chancellor to oversee the urn over of the store by the
management.