technopreneurship; contraction of word technology and
entrepreneurship; entrepreneurship that dwells with the
field of technology; originated in 1990’s (who takes
calculated risk in the technological world)
Technology; advancement of people way of living.
Entrepreneurship; deals with marketing product and
servicesa
Technopreneurship trilogy; technicians: entrepreneur:
manager; technopreneurship
Technopreneurship; suitable for people who are
technology enthusiast, innovative, intelligent, appetite
Technopreneurship; starts with brainstorming ideas:
engages with creating a product or solution for a problem
that uses technological solutions
Bill Gates; Microsoft
Steve Sons; Apple 1976
Mark Zuckerberg; co-founder of Facebook: Meta
Talmon Marco; founder of H2Pro; Viber; VoIP
Jeff Bezos; Amazon
Larry Page and Sergey Brin; Google, September 4, 1998
Elon Musk; SpaceX, Tesla, The Boring Company,
Neuralink, OpenAI
Jack Ma; Alibaba Group
Technopreneur; high-tech ventures; service firms; delivery
or design of high-tech product
Business; start from ideas; customers and consumers
does not buy ideas they buy product or services; customer
and consumer pay the price, they get value
Crucial Component for Business; excellent market
opportunity; market team; resources are required
Weakness of Business; risk averse people; lack of
collaboration; like of academe-industry linkages; lack of
international certification;
Meruvian Roadmap;
(1) builds nation; multitalented people; human
intellectual based economy
(2) creates opportunity; well-educated people with
capabilities; 200+ mio resources
intellectual resource and natural resources complement
each other in terms of growth
(3) gap arises; consumerism; 200+ mio resources
(4) laziness; richness of natural resources; natural
based economy
natural resources flavored by corruption and economically
and intellectually colonized
Technopreneurship Key Ideas;
(1) discovering gaps and areas of needs
(2) can distinguish risk and uncertainty, good-eye for
opportunities
(3) understanding of strength and making use of it
(4) developing viable business model
(5) monetizing audiences
Uncertainty is an opportunity for innovation
Funding Ideas; Entrepreneurial Mindset; entrepreneurial talent;
entrepreneurial mentality; open and can be modified
(1) concept of Fs; friends, family and foes
anytime
(2) assessing angles; private equity, angel investors and
public offers Growth; think big, start small, move fast
(3) collaboration; partnership; participatory investment
Entrepreneurial Mindset;
Importance of Technopreneurship; using technology to
(1) works without supervision
fulfill various purposes; it made people to connect to each
(2) self-motivated
other; provided benefits to a society or nation
(3) creates quick-decisions
(1) creates employment (4) handles stress
(2) local resources (5) open-minded and flexible
(3) business diversification and decentralization (6) focused
(4) technological advancements (7) persistent
(5) capital information
Mindset and Behavior; 3 intertwined concepts;
(6) promotes entrepreneurial activities
(1) Knowledge and Skill; technical skills and knowledge
Jim Rohn; if you want it, you’ll find way, if you don’t, you’ll
(2) Motivation; intrinsic: responsibility, intention;
find excuses
extrinsic; role models, rewards
Randall; the use of technology as an integral and key (3) Attitude; risk taking, creativity and innovative
element in the transformation of goods and services
Behavior; Explicit; attitude
Investors and financers
Mindset; Tacit; involuntary
Mindset; determine people’s behavior, outlook and mental
Aptitude; Implicit; natural talent
attitude;
Mindset; menntal inertia: paradigm: group think
Dr. Carol Dweck of Standford University; defined two
categories of mindset Importance of Entrepreneurial Mindset; complexity of
economy requires creativity, flexibility, innovation,
Fixed Mindset; closed minded; limited mindset
interdependence
Growth Mindset; thinks outside the box, open mindset
Inculcation and acculturation; process needed to
implement through programs and activities
Importance of Entrepreneurial Mindset; Bob Iger; born in 1951, media executive; the riskiest thing
we can do is just maintain the status quo
(1) acculturation process; changing mindset and
building the culture Chinese proverb; when the winds of change blow, some
(2) entrepreneurial society; risk taker, innovative, people build walls and others build windmills
creative and supportive
Warren Bennis; 1925-2014, scholar; innovation – any new
(3) entrepreneurial capital; human, knowledge,
idea – by definition will not be accepted first
intellectual, physical, financial and social
(4) entrepreneurial economy; job creation Oslo Manual of Innovation; a new improved product or
(5) economic growth; higher income process (or a combination of thereof) that differs
significantly from the unit’s previous products or processes
and that has been made available to potential users
Innovation; transforming something that exists
(product) or brought into use by the unit (process)
Idea; thoughts generated in our minds
Idea management; structured process of generating,
Innovation; derived from Latin word: novus that means capturing, discussing and improving, organizing,
new: innovare, to renew, restore or change evaluating and prioritizing valuable insight or alternative
thinking that would not have emerged through normal
Idea; derived from Greek word: idein that means to see:
process
ennoia, act of thinking
Idea management; about getting feedback from
Tom Freston; born in 1945, co-founder of MTV; innovation
stakeholders for the purpose of possible product releases
is taking two things that exist and putting them in a new
way Innovation; making invention into product form; about
changing patters; based on broad set of strategic,
William Brody; born in 1944, scientist; What is the calculus
marketing and technical skills
of innovation
Creativity; communicated novel ideas and is useful and
Theodore Levitt; 1925-2006, renown economist; creativity
appealing; fuzzy idea clarified by making prototype;
is thinking up new things, innovation is doing new things
thinking up new things
Albert Einstein; 1879-1955, mathematician; you can’t wait
; Creative idea serves as the bridge to innovation
for inspiration, you have to go after it with a club
Entrepreneurship; result of disciplined, systemic process
Thomas Edison; 1847-1931, inventor; I have not failed, I
of applying creativity and innovation to needs and
have just found 10,000 ways that won’t work
opportunities in the marketplace
; there’s a way do it better, find it
Creativity; ability to develop new ideas and discover new ; every product is made at cost and each is sold at a price
ways of looking at problems and opportunities
; price depends on the market, the quality, market,
Innovation; ability to apply creative solutions to problems marketing segment
and opportunities to enrich people’s lives and the society
Product; anything that can be offered in a market for
Advantages of Innovation; attention, acquisition, use or consumption that might
satisfy a need or want.
(a) Keeping process organized
(b) Developing creativity ; products can be physical or virtual
(c) Increasing the business’ competitiveness
Services; form of product that consists of activities,
(d) Increasing productivity
benefits or satisfaction
(e) Adding value to a product or services
(f) Increased profits ; services are intangible
Types of Innovation; The five (5) I’s of Services;
(a) Incremental innovation; innovating the existing ideas (a) Intangibility; cannot be touch: only can be
or products experienced
(b) Disruptive innovation; could disrupt the equilibrium in (b) Inventory or perishability; cannot be stored; provided
the market when availed.
(c) Sustaining innovation; improves existing products (c) Inseparability; customer and provider cannot be
and services separated in providing service: production and
(d) Radical innovation; revolutionary consumption is simultaneous
(d) Inconsistency; each service provided is not the same
as before
Product, services and branding; refers to tangible and
(e) Involvement; customer and provider must be present
non-tangible products that is offered coupled by a
and participate
promotion or maybe by advertisement
Three (3) types of services;
Product; offered for sale
(a) Business services
Product; from medieval Latin word productum that means
(b) Social services
‘something produced’
(c) Personal services
Service; an intangible product offered
A product need;
Branding; promotion: distinctive design used for
(a) To be relevant
advertisement
 (b) To be communicated (b) Capital Items
(c) To have a name (c) Supplies and services
(d) To be adaptable
Organization, persons, places and ideas;
Product life cycle;
(a) Organization marketing
(a) Introduction stage (b) Person marketing
(b) Growth stage (c) Place marketing
(c) Maturity stage (d) Social marketing
(d) Decline stage
Three levels of decisions;
Product and Services Classification;
(a) Individual product decisions
(a) Consumer Products (b) Product line decisions
(b) Industrial Products (c) Proud mix decisions
Levels of Product and Services; Kotler attributed the five Branding strategy; brand positioning, brand name
levels to product; selection, brand sponsorship and brand development
(a) Core product; purpose of a product Brand equity; brand positive recognition
(b) Generic product; qualities of the product
Advantages of branding;
(c) Expected product; benefits of consumers expect to
get after purchase (1) Brand name makes easy to be recognizable
(d) Augmented product; factors that differentiate itself (2) Attracts customer
from other products: branding (3) Legal protection
(e) Potential product; augmentation and transformation (4) Helps in segmentation
that product may undergo in the future (5) Corporate identity
Types of consumer products; Advertising slogan; short, memorable phrases for
advertising campaigns
(a) Convenience product; inexpensive product
(b) Shopping product; requires comparison: expensive Strapline; secondary sentence attached to a brand name
(c) Specialty product; irreplaceable products, what
consumers seek
(d) Unsought product; product unknown to consumers Packaging;

Types of industrial products; (1) Primary; core product

(2) Secondary; contains primary packaging
(a) Materials and parts
 (3) Shipping; contains bulk quantity (e) Adjourning; disbanding about reaching the common
goal
Advantages of packaging; protection against damage,
assistance in marking, provides self-service, portability
Labeling; printed information in a packaging
Team formation; forming of group of person working
together for a purpose
Team; Proto-Germanic word tekana means to hold or
grasp
Formation; old French word formacion means creating or
making
Team; group of people with difference skills that shares a
common goal
Formation; act of forming or creating something
Three types of teams;
(a) Process improvement team; improving or developing
specific processes
(b) Work groups or natural groups; different roles,
hierarchy of work
(c) Self-managed teams; day to day operation
Bruce Tuckman with Marry Ann Jensen in 1977 added
adjourning (mourning) in the mode of team formation
Tuckman’s model of team formation (1965);
(a) Forming; familiarizing with the other members
(b) Storming; disagreement is constant, questioning the
purpose of the project
(c) Norming; resolving differences
(d) Performing; team is processing, works together,
functions at its best