Vespa is an Italian luxury brand of scooter manufactured by Piaggio.

The
name means wasp in Italian. The Vespa has evolved from a single model
motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera,
Italy to a full line of scooters and one of seven companies today owned by
Piaggio.

Talking about India Vespa:

Piaggio first licensed the production of Vespa scooters in India to Baja

Auto in the 1960s. In 1971, Piaggio's license was not renewed as a part of
then Prime Minister Indira Gandhi privatization programs. After the
collaboration ended, Bajaj continued to produce scooters based on the
Vespa design, namely the Chetak.

Another Vespa partner in India was that of LML Motor. Beginning as a

joint-venture with Piaggio in 1983, LML, in addition to being a large parts
supplier for Piaggio, produced the P-series scooter for the Indian market .
In 1999, after protracted dispute with Piaggio, LML bought back Piaggio's
stake in the company and the partnership ceased. LML continued to
produce (and also exported) the P-Series variant known as the Stella in
the U.S. market and by other names in different markets. LML Factory
which produced these P-Series variants issued a notice of insolvency on 2
June 2017 and closed down permanently in 2018.In the 2012 Auto Expo
held in New Delhi, the iconic Vespa re-entered the Indian market. Piaggio
unveiled its range of scooters at the Expo. This became the first such
venture of Piaggio in India without a local partner.

Source : Quora
How Vespa is different from other two wheelers brand.
Focuses more on quality and eco friendly products
innovative website: which can maximize the conversion rate by displaying
+ new collaboration posters ,
+ products video on the website about the collaboration and the brand
+ color, price are categorize in collections and the model
+ product descriptions
+ FAQ
+Customers’ reviews and comments
Vespa Target Audience:

Focuses more on the younger generation i.e., people of 18-35 years old. The
customers behave too loyal to the company.
-They provide great word of mouth to increase the market value of the company
within society.
Focus on quality
Social status: people often try to make their face value great. They do so by having a
higher face value scooter beside them. It is why the company focuses on them.
Environmentally awareness: produced Vespa Elettrica that is the best for eco-friendly
concept by calculate the costs of gas and maintenance that consumer will be saving
a lot of money. Additionally, an electric Vespa needs far less maintenance than a
regular motor scooter.
 Vespa uses different channels for different purposes:

Social media; to reach out to everyone includes their target customers

about the brand awareness ,also what the brand has been doing and what
the brand is doing with their commercial video, colorful posts or collaboration …
It’s also where the link of their website will be first clicked.
Meanwhile, for Cambodia Vespa Facebook page also a platform which allows
customer to perchase their products.
Website: their main website which is “Vespa.com “ allows their customer
to know all the information related to the product but can’t actually purchase on their
website. However the website will show the customer of Vespa dealer location or
website that is the nearest for customer because
+ it will be easier if they want to test the scooters or it won’t cost much of the delivery
fee since it’s near the consumers’ location.
+ another purpose is Vespa want to help their local dealers to increase sales through
the website too.

Revenue streams :

Business model: individual sale

Franchise : Expending their brand globally
 Online sales of Vespa scooters via Dreamshop

KUALA LUMPUR: Italian luxury scooter brand Vespa is collaborating with

Dreamshop.com.my for its foray into the e-commerce space aim to boost Vespa sales with
a minimum of 1,000 units by year-end on the Dreamshop platform.

The collaboration allows customers to buy a Vespa online via Dreamshop with zero per
cent easy payment plans of up to 36 months from 11 banks.

gives local customers the additional convenience and value of online shopping.
Upon approval of purchase, Vespa will contact the customer within 48 hours to
make the necessary arrangements.
Delivery and collection of Vespa will take place within 14 days upon accurate
submission of documents.

Vespa USA launches e-commerce to connect Buyers with

authorized dealerships

Promotions recognize: shown in website such as text or banner, stock

available, special financing: payment plan and delivery preference. Rather
than selling motorbike itself, Vespa has input the bike accessory through their
website such as helmet and etc.
Piaggio India introduces e-commerce platforms for Vespa and
Aprilia

Piaggio India today introduced two separate online stores for its iconic brands –
Vespa and Aprilia. The customers can now explore the range of Vespa and
Aprilia scooters that’s being displayed at their nearest dealership. The e-
commerce platform will allow them to access information of the vehicle including
technical specifications of the models, choose colours, enquire about the ex-
showroom and on-road prices, avail finance and also book online by paying the
fees of Rs 1000 only.
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Reviews and Comments

“ I am very happy with the complete “ Amazing scooter. This is my first “ Very good r

Vespa experience.Sales people are vehicle and I am very happy with the customers. L

really helpful and passionate. I also love scooter. It's complete value for money. ” and is carried

the quality of the product and the way it day

→s only. Ve
is to ride. Gliding ride. ” Renuka, Pune
motor's servi

Mohit Arora, Banglore Sathiyapriy

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