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stereotypes

Projected cognitive similarity l Homogenity effect


assume others have same I think member of other
norms and values as your groups are all the same
cultural group

tions and group identifie


Time
cultures have different paces of life
traditionalist silent generation
it
Youneed to adjust to Boomers
understand conception
People who
Gen
time are more patience
millenials digital natives
Geny
Genz post millennials

meanings
cultural dimensions
personal freedom autonomy Vs group cohesion Shared values
1 individualismand collectivism
levels of power
and hierarchy equal rights opportunities us authority
2 egalitarian
orientation achieving excellence Settinghigh standarts results is measure of Sucess
3 performance
4 future orientation
planning preparing striving for longterm goals Anticipating
assertiveness expressing thoughts needs desires while respecting others
j
compassion empathy wellbeing of people
ce Humane orientation
to do
7 uncertainty avoidance Seekability avoidambiguity rely on rules have a clear mind of what
8 Gender egalitarian equal rights good treatments for all genders

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