SUMMER INTERNSHIP REPORT

ON
“Paxfi Herbal Lifestyle Products Pvt. Ltd.”

SUBMITTED BY
NILESH A DUBEY

ENROLMENT NUMBER.: 2020-542-028

BATCH: 2020-2022
MBA (Pharmaceutical Management)

UNDER THE GUIDANCE OF:

DR. SAKHI JOHN
ASSISTANT PROFESSOR

DEPARTMENT OF HEALTHCARE AND PHARMACEUTICAL

MANAGEMENT

SCHOOL OF MANAGEMENT AND BUSINESS STUDIES

 JAMIA HAMDARD, HAMDARD NAGAR,NEW DELHI,110062

CERTIFICATE

This is to certify that the Summer Internship Report entitled “Paxfi Herbal
Lifestyle Products Pvt. Ltd” is a study undertaken by NILESH AKHILESH
DUBEY, MBA Pharmaceutical Management (Batch 2020-2022 ).

The summer internship report is the result of his/her own work as declared by the
student in “Declaration from student of authentic work” which is attached in
summer internship report.

DR. SAKHI JOHN

ASSISTANT PROFESSOR
DEPARTMENT OF HEALTHCARE AND PHARMACEUTICAL
MANAGEMENT, SMBS
JAMIA HAMDARD, NEW DELHI - 110062
 DECLARATION FROM STUDENT OF
AUTHENTIC WORK

I, NILESH DUBEY, hereby declare that the summer internship report entitled
“Paxfi Herbal Lifestyle Products Pvt. Ltd” was carried out by me during the
academic year 2021

This submission is my own work. I further declare that the work is my authentic
work and has not been submitted at any organization/institution/university for
personnel/ academic gains and benefits or award of any degree/diploma/certificate.

Name: NILESH DUBEY

ENROLMENT NUMBER. 2020-542-028
DEPARTMENT OF HEALTHCARE AND PHARMACEUTICAL
MANAGEMENT, SMBS
JAMIA HAMDARD, NEW DELHI - 110062
 CERTIFICATE

This is to certify that I NILESH DUBEY, a student of Jamia Hamdard, New Delhi
has completed Summer Internship Report on the topic “Paxfi Herbal Lifestyle
Products Pvt. Ltd”.
There is no plagiarism in my summer internship report. If any plagiarism is found
in my report the same may be cancelled and disciplinary action as per the
university rules may be taken against me.

Name: NILESH DUBEY

ENROLMENT NUMBER.: 2020-542-028
DEPARTMENT OF HEALTHCARE AND PHARMACEUTICAL
MANAGEMENT, SMBS
JAMIA HAMDARD, NEW DELHI - 110062
 ACKNOWLEDGEMENT

Firstly, I would like to thank the universal power which gave me the energy and encouraged me
to do even better at every point of time during my internship, and helped me in completing all
my tasks efficiently.

The successful completion of any type of project requires help from a number of persons. I have
also taken help from different people for the preparation of this report. Now, there is a little
effort to show my deep gratitude to those helpful persons.

I would like to thank my mentor during my whole internship Mr. Munaf Abdul Khan, who
heartily welcomed me and along with Ms. Rakhee. kept on pushing me constantly to work, gave
me a lot to learn from my internship, and supported throughout my internship journey.

I convey my sincere gratitude to my project mentor Dr. SAKHI JOHN, Lecturer of Department
of Healthcare and Pharmaceutical Management, Jamia Hamdard, New Delhi. Without her kind
direction and proper guidance, this study would have been a little successful. In every phase of
the project, her supervision and guidance shaped this report to be completely perfect.

I would also like to thank Jamia Hamdard and Paxfi Herbal Lifestyle Products Pvt. Ltd. for
providing me with wonderful insights into the corporate world through an internship
opportunity.

Name: NILESH DUBEY

ENROLMENT NUMBER.: 2020-542-028
DEPARTMENT OF HEALTHCARE AND PHARMACEUTICAL
MANAGEMENT, SMBS
JAMIA HAMDARD, NEW DELHI – 110062
Table of Content

S.No. Topic Page No.

1 Acknowledgment 5

2 Internship certificate 7

3 About paxfi herbal 8-9

10-11
4 Literature Review of Paxfi Herbal

5 PMT overview 12-13

6 Who comparises PMT 14

8 Role of PMT in pharmaceutical management 15

9 Swot analysis 16-17

10 Conclusion 18

11 Recommendations 19

Reference

15 Annexure
Paxfi stands to communicate “ALL WAYS BEAUTY”
Paxfi Herbal contains powerful herbs and plants like Neem, Jojoba,
Rosemary, Kumara and Yashtimadhu to create rare, almost magic-like
formulations for deeply nourishing skin and hair solutions
 About
Paxfi Herbal Lifestyle Products Pvt

Oraful's personal care product is the result of Ayurveda's expertise,

persistent passion, and commitment to good environmental performance.
The range of oraful products is made with great care and without
harmful chemicals.

Oraful product ranges are powered by high performance, skin-based

ingredients such as' Aloe, Rose, Almond, Jojoba, Neem, Amla,
Bhringraj, and Olives to produce quick and long lasting effects. Their
products help fight the damage caused by environmental conditions and
stressful health, helping to restore the natural health of the body and
light.

Created with the ancient ingenuity of ‘Ayurveda’, Paxfi Herbal products

use natural and proven ingredients in all products powered by natural
antioxidants and active botanic. the product range transforms skin care
and hair care for emotional comfort

AYURVEDIC, SCIENCE, UMGICAL

Ayurveda is not just an ancient herbal medicine. Known as "Science of

Life" (Ayur = Life, Veda = Science / Knowledge).

Beneficial for all skin and hair types and works well for all ages, Paxfi
Herbal harnesses the beauty of natural ingredients and includes products
based on 'AURVEDA', the 6000-year-old really explored the ancient
science of the method containing green magic of the forest to offer an
amazing range of solution -Herbal based Skin & Hair Care containing
natural ingredients. The Beautiful skin and shiny, shiny and healthy
hair, just the way nature intended.

Focused on India, It’s a 6000 year information system, based on the

"Balance" basis. According to Ayurveda, we as human beings are
nothing but a combination of all five elements (Earth, water, fire, air and
air) that make up the Dosas family. When these Doshas are measured,
perfect life force can be found We at Paxfi Herbal are reviving this
ancient science to introduce a series of amazing products that bring
unusual results.

Integrity:

Their philosophies involves keeping transparency with our customers.

From the guaranteed ingredients to the one targeted product and the
benefits they offer, by placing particular emphasis on being completely
honest about their practices.

Composing:

Nowadays, Skin and Hair problems are common. Depending on the pace
of our lives, Paxfi Herbal strives to create natural products for Natural
Herbal, Fast-Acting & Potent Products that can address this concern.
Our consultation with personal beauty is one way to help solutions make
your own solutions !!

Attempts:
The ingredients of Paxfi Herbal adhere to strict, ethical and complex
habits. This means that it takes a lot of time to ensure their chastity. &
hence take great pride to ensuring that only ethical ingredients are used
in products.
 Literature Review
Paxfi stands to communicate “ALWAYS BEAUTY”
 Welcome to a world where ancient wisdom is infused with modern aesthetics.
 Paxfi Herbal is a journey of young FMCG entrepreneurs from varied industries
coming together with a vision to craft a premium range of beauty care products
based on the concept of Ayurveda.
 Paxfi Herbal believe ourselves as Nature’s Children-Mother Nature has the
answers to all our concerns. We strive hard to craft incredible products that are
natural, safe, gentle, & non-toxic offering long term benefits.

 Mission
 At Paxfi Herbals, they provide premium Ayurvedic & Organic range of
personal care products at highly affordable price.

 Ingredients

 Paxfi Herbal products are made using natural and indigenous ingredients. Our products are
designed with the aim to provide the benefit of Ayurveda in the form of Organic and Natural
personal care and beauty products.

 Philosophy

 Paxfi Herbal Ayurveda standards stand for Pure, Fresh & Natural. Maintaining
our stand for purity, create the products that are natural, safe and offer long
term benefits. They believe beauty products made of natural entities such as
plants and their extracts are balanced by the nature and contain the vibratory
energy that constitutes life, hence bringing liveliness to the skin and body.
Herbs extracts contain all the purifying, nutritive and balancing properties
 necessary to nurture the skin and the eternal beauty and, they are perfect
nutrition for the skin.

PMT OVERVIEW

 Product management in the pharmaceutical

industry
 PMT serves as an important role it not only strategizes an
organization’s marketing strategy of products but also
implements it. Right from pre-launch and launch campaigning
of products to post-launch marketing aspects are handled
thoroughly by the vertical called ‘Product management in
the pharmaceutical industry’.

 Every product in the pharmaceutical industry goes through

typical 4 phases of the life cycle which are Introduction,
growth, saturation, and decline or stable phase.

 Product management in the pharmaceutical industry plays

a vital role in all 4 phases of the product life cycle. It is
responsible for the top line along with the sales team and
bottom line targets of a pharmaceutical organization.
 Who Comprises Product Management in the
Pharmaceutical Industry?

Depending upon the size and revenue of the organization, the hierarchical structure
of the product management in the pharmaceutical industry Typically, consists
of.

 Product executives (1 or 2 year experience) or sometimes management

trainee (fresher),

 Associate product manager or product manager (3 to 5 year experience),

 Group product manager (5 to 8 year experience),

 Marketing manager (9 to 12 year experience),

 General manager (12 to 15 year experience),

 Director or VP marketing or sales and marketing, ( 1 5 to 18 year

experience)

 President of sales and marketing ( 19 to 22 or more year of experience)

Roles and Responsibilities of Product Management in
the Pharmaceutical Industry

The primary role of Product Management in the pharmaceutical industry is to

manage the existing product line of the pharmaceutical organization, brand
establishment and brand building and also new product launching and
strategy for pipeline products and execution.

Below are Roles Assigned to Product Management in the

Pharmaceutical Industry

 Mainly Providing training, product knowledge, direction to the field

sales team to ensure that they are well equipped with scientific &
communication skills both.
 Product Management in the pharmaceutical industry has to work with
cross-functional teams like medical affairs, learning and development
team, R & D team .
 Developing brand plans/strategies , market penetration strategy along
with market research and competitor analysis.
 SWOT analysis of product line and guiding sales team to tap the
opportunities and growth for product sale.
 Conducting meetings, conferences, and ensuring brand visibility in the
target audience segment of the pharmaceutical industry, which are
healthcare professionals and hospitals.
 Motivating sales team members by organizing training camps, award
ceremonies, and recognition programs.
 Product forecasting, New product pipeline strategy, new product pre-
launch, and launch strategy and post-launch, new initiatives for product
growth strategy.
 SWOT ANALYSIS
STRENGTHS

 Strong community base to provide consistent supply

 Products are inherently safe
 Smaller product development time ( 3-4 ) Year as compare to
conventional pharmaceutical company (10-15) year
 Low product development with better efficacy whereas pharma cost
runs in 100M dollar
 Scientific information available in various traditional manuscripts.

WEAKNESS

 Yield is nature dependent

 Patent issue
 Product quality variation due to lack of process standardisation
 High investment cost and low profit margin
 It should to be export oriented

OPPORTUNITIES

 Creation of entrepreneur
 Large numbers of users
 Creation of employment
  Natural resources use for mankind

THREATS

 Disappearance of biodiversity
 Lack of interest in cultivation
 Global competition
 Poor government regulation and policy
 Lack of scientific evidence make it difficult to convince people
 Alternative chemical method for production

CONCLUSION

 During my internship period I work as PMT, Since my company was a

start-up. And planning to launch its products related to herbal
cosmetics
 The main goal of the company was to focus on premium/ elite
customers of metro cities.
 I worked along with my team allotted, which focuses mainly on quality
of the products of concerned ingredients which is plan to be launched.
 As a PMT team we gone through market research with different
venders available for the ingredients as well as container, Tubes, bottles
( Plastics bottle , Dispenser, Pumps, Sprayers, Jars, etc.) along with the
packaging of products.
 I personally gone through a keen observation of the different
established brands working in Herbal Cosmetics, likes
 Himalaya, Khadi Naturals, Ayur Herbals, Vlcc, Biotique, Lotus Herbal,
Forest Essentials, Vadi Herbals, Patanjali Ayurveda, Mama Earth

 I observe the brand space occupying at certain stores, their market

representative, Brand message to customers, presentation at sores,
packaging materials and vehicle.
 Recommendation

 I completely agreed with Dr.Devi prasad Shetty statement “if you want
to successfully acquire market of a country like India” ,try to focus on
market middle class “ you are winner” .
 I would personally suggest paxfi, in spite of targeting the premium
customer focus on the population of middle class of market, since we are
in era were everyone is concerned for consuming healthy and herbal.
 most common growing trend is vegan now adays. Even middle class is
also concerned to consume healthy but due to financial issues they may
stays behind in this race.
 paxfi as a young entrepreneur should also work for middle class
providing products at economical prices, which is the biggest market for
creating loyal costumer in India and putting itself as a successful brand.
 most of the people are farmer so we can also work as SHG like CCD
work to collect coffee directly from the field .
 References

www.paxfiherbal.com

www.google.com

 https://www.researchgate.net/publication/296675608

 International Journal of Management (IJM) Volume 11, Issue 7, July 2020, pp. 764-777,
Article ID: IJM_11_07_066 Available online at http://www.iaeme.com/IJM/issues.asp?
JType=IJM&VType=11&IType=7 ISSN Print: 0976-6502 and ISSN Online: 0976-6510
DOI: 10.34218/IJM.11.7.2020.066