Marketing MCQs

1. Which of the following is NOT one of the marketing research methods?

A. Surveys B. Experimentation C. Participant observation D. Data analysis [Correct]
2. In marketing, what does the term "positioning" refer to?
A. The physical location of a store B. The process of creating a unique and distinct
image for a product in the minds of consumers [Correct] C. The selection of
distribution channels D. The pricing strategy for a product
3. Which element of the marketing mix involves all the activities necessary to get the
right product to the right customer at the right time?
A. Price B. Promotion C. Product D. Place [Correct]
4. What is the marketing term for a group of customers who have similar needs and
characteristics?
A. Market segment [Correct] B. Target audience C. Market niche D. Customer
persona
5. Which of the following is an example of a primary data source in marketing research?
A. Government statistics B. Company annual reports C. Customer surveys [Correct]
D. Competitor websites