ORGANISATION

Strategic & Operational Plan

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A The board of ORGANISATION adopted the following strategic and operational plan in its entirety on
the ** day of ******* in the year 20**

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 Table of Contents

ORGANISATION ................................................................................................
Our Mission .........................................................................................................
Our Values ...........................................................................................................
Our Vision............................................................................................................
Goals ....................................................................................................................
Objectives ............................................................................................................
Strategies and Actions .........................................................................................
SWOT Analysis of the ORGANISATION............................................................
Planning Grid for Goal 1 .....................................................................................
Planning Grid for Goal 2 .....................................................................................
Planning Grid for Goal 3 .....................................................................................
Planning Grid for Goal 4 .....................................................................................
Contingency Plans ...............................................................................................
Attachment A1: Organisation Chart ....................................................................
Attachment B1: Stakeholder Analysis ................................................................
Attachment C1: Organisation History Timeline .................................................
Attachment D1: PEST Analysis ..........................................................................
Attachment E1: SWOT of Goal 1 .......................................................................
Attachment E2: SWOT of Goal 2 .......................................................................
Attachment E3: SWOT of Goal 3 .......................................................................
Attachment E4: SWOT of Goal 4 .......................................................................

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 The ORGANISATION

The ORGANISATION which promotes the <BUSINESS GOAL> from its base of
operations on LOCATION/TOWN is a proud and active business.

As part of the planning process the ORGANISATION listed the key events,
milestones and occurrences in their history. The pivotal moments that have shaped
the ORGANISATION into its current form are:

<INSERT KEY MILESTONES FROM THE ORGANISATION HISTORY TASK>

A detailed chronological breakdown of the organisation’s history can be found in

Attachment C1

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 Mission

Our goal is to make every guest's stay one they will never forget by delivering the
highest standard of hospitality possible.

Values

Excellence
Innovation
Experts
Respected

Vision

“To be the premier provider of high-end hospitality services worldwide, where every
guest's experience is a perfect synthesis of cutting-edge amenities, individualized
attention, and eco-friendly best practices. Our goal is to pioneer sustainable practices
in the hospitality sector while providing unforgettable experiences for our guests.”

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 Goals

Goals that the ORGANISATION has determined to focus on are:

 Goal 1 – A compassionate attitude

o The staff at Futura Hotel is the main attraction that keeps
guests coming back.
o It helps us stay in close contact with our clientele.
o We strive to go above and beyond what our guests anticipate
and require.

 Goal 2 – A Culture that Promotes Ongoing Education and Development

o Making sure everyone on staff is informed of what's going on
in the business and how they may contribute.
o Professional management techniques that strike a balance
between meeting the requirements of our employees for
exposure to difficult and various possibilities and the reality of
the business environment will lead to true career progression.
o Catering professional and personal growth possibilities to
staff and needs of a hotel.
o Maintaining a healthy and interesting place to work

 Goal 3 – Showing Initiative and Creativity

o Keeping everyone in the loop and using everyone's expertise
to get the job done.
o Everyone on staff is encouraged to offer input at any stage of a
project's development.

 Goal 4 – Maintaining a High Level of Professionalism

o As the Hotel's representatives abroad, its quality assurance
agents, its ears, and eyes on the ground.
o One must deal with quality management.
o Enhancing the Futura Hotel's Service for Its Guests.

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 Objectives

In line with the goals outlined in this plan the ORGANISATION has developed
specific objectives to be achieved throughout the 20**-20** life of the plan.

The objectives for each of the key areas are:

 Goal 1

Get more reservations.

 Goal 2

Opening new branch aside: Brisbane and Tasmania

 Goal 3

Keep the Hotel Design Consistent

 Goal 4

Provide the other establishment with some of the excess brand

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 Strategies and Actions

As part of its planning the ORGANISATION developed planning grids that record
strategies and actions designed to achieve its objectives for each key area.

These planning grids record strategies and actions that are SMART. They are:

 Specific
 Measurable
 Achievable
 Reviewable
 Time bound

In addition the planning grids record:

 What the Organisation intends to do and how

 Who will be responsible for the action
 When these will be done
 What resources are needed
 How progress will be measured or indicators of success that will help the
Organisation know whether it has achieved its objectives or not

These planning grids are included In the Plan on pages ** through **

SWOT Analysis
As part of the planning process those involved completed a SWOT analysis of the
ORGANISATION.

This identifies the strengths, weaknesses, opportunities and threats associated with
the ORGANISATION’s key areas of activity. Through analysis of the SWOT the
ORGANISATION can assess where it is currently at in relation to each area. The
SWOT ultimately assists in helping the Organisation determine a preferred future.

The information collected as part of this stage of the planning is included with the
plan as Attachments E1 through E4.

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 PLANNING GRID FOR <GOAL 1>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual property
To learn more about providing
Provide some form of training Perform their jobs in a safe H 3 Months Human resources Operation Manager service,
to employees. and healthy environment. Material

15 days Learning how to do something

Making sure every employee
understands what they're
responsible for
Promote the sale on your
online platform.
Create a Poll
Assist in, and work together
for the promotion
To attract a larger clientele
to the business,
Plan ahead and play by the
guidelines.
M Human resources Operational Manager
property
1 months In order to boost service quality
M Human Operational Manager inside the organization
intellectual
property
15 days Finalize the Survey in one month.
H Human Operation Manager
Financial
Intellectual
company

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 PLANNING GRID FOR <GOAL 2>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual property
Human Get the company to do what it
Prepare a Marketing Strategy To cater to the wishes of the H 2 Months Resources Operational Manager takes to ensure happy customers.
clientele Financial

Human Keep a bare minimum monthly

Establish your own training Create a coaching group to M 3 months Resources Operational Manager schedule
program for the hospitality visit the partner and the Material
industry. client.

Human resources Relationship maintenance in the

To take an active role in Take part in extracurriculars M 3 Months Financial Material Operational Manager hospitality sector
eliminating

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 PLANNING GRID FOR <GOAL 3>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual property

New location branch opening Research Site H 6 Months Financial CEO Make a contract
Intellectual

Invest 7 percent of Promote more bookings to M 15 days Human CEO Capital statement
the earnings get more business. Resources
Financial

Obtain Funding for a New Investor profit H 3 Months Human

Location. Resources
Material
Financial

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 PLANNING GRID FOR <GOAL 4>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual property

Upgrade the Futura hotel Feasibility study L 1 year Human resources Marketing Popularity
quality Department

Achieve 5 star in hotel Build good relationship in M 2 years Human resources Marketing Good brand restaurant
the industry. Material financial Department

Human resources
Make at least one popular Hire capable workers and H 2 years Intellectual Management Have extra branches in other states
branch in Sydney. make a strong team. financial Department as well.

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 Contingency Plans

Contingency plans for each goal are:

 Goal 1 :
The satisfaction of our guests is our top priority.

 Goal 2 :
Creating learning opportunities that serve the interests of the Club and its staff

 Goal 3 :
Maintaining a healthy and interesting place to work.

 Goal 4 :
Success, client excitement, a favorable reputation, and industry dominance are all attainable goals
because of the dedication to providing excellent service.

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Attachment A1 Organisation Structure

<INSERT AN ORGANISATIONAL CHART FOR THE ORGANISATION – This should depict the relationships
between the committee/board, paid staff, voluntary staff and any sub committees or key external stakeholders.>

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 Attachment B1 Stakeholder Analysis

Stakeholder Interests Expectations Potential

What is their interest in the organisation? What do they expect from their relationship with the What contribution could they make to the
organisation? organisation?

Governing Bodies New market and income tax To work mutually and gain profit. Benefit programs for enhancements

Chef hoped his popularity and compensation would

Chef Experience and salary increase along with the success of the company. Skills and ideas

To supplement their income from the company's

Investor Sales profit percentage profit, investors hoped the company would Financial resources and marketing possibilities
expand and function efficiently.

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 Attachment C1 Organisation Time Line

The ORGANISATION listed the changing trends in the sector which are having or may have an external influence on the
organisation.

Create a relation Introduction to

on the training employees
establishment with
employees

Resource required
Plan for the are to be analyzed
Increase the feasibility study
number of for the new branch
bookings

Make a platform
Plan for opening a for similar
new branch in activities
Plan for opening a
Melbourne
new branch in
Brisbane

Make
advertisements
Establish
and promote
From a strong connection with
group governing bodies

Generate a good
outcome.
Make more profit
Open a new to the company
branch in Sydney

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 Attachment D1 PEST Analysis

The ORGANISATION listed the changing trends in the sector which are having or may have an external influence on the
organisation.
Political Economic

Legislative
Inflation

Regulation Exchange Rate

Rent fee

Social Technological

Trending industry
Promotional strategy
Diversity in culture
Resources and equipment

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 Attachment E1 SWOT Analysis of <Goal 1>

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Customer may not be happy and unforeseen
New employees can’t be sure and certain Can bring unique ideas and prospects deeds could happen.
Trained employees can have good about the task they are doing.
impact in enhancing the market. to the hotel

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 Attachment E2 SWOT Analysis of <Goal 2>

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Weather and slow times of the year may Have popularity in hotel sector Rapid expansion of rival firms
Realistic and direct making profit have an impact on bookings.

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 Attachment E3 SWOT Analysis of <Goal 3>

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

The tourism business is not very well liked. Customers in Sydney and Brisbane may
Industry-wide ignorance
Potential for brand expansion in require a conventional strategy and a fresh
Sydney and Brisbane are both huge those states batch of ideas to meet their needs.
cities with relatively modest rivals.

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 Attachment E4 SWOT Analysis of <Goal 4>

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Popular hotel brands can help Not all budgets can afford the meals Increase the Hotel's bottom line. One of the most formidable rivals is
restaurants swiftly expand their at Michelin-starred restaurants. the cost of dining at a casual
customer base. restaurant.

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