“SOCIAL MEDIA ADDICTION ON STUDENTS WITH

REFERENCE TO KANNUR DISTRICT”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE

OF

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

UBAID ABOOBACKER T.C

USN : 4PA22BA059

Under the guidance of

Mrs. EERAL GEENAS ROCHE

Assistant Professor

Dept. of Management

CENTRE FOR MANAGEMENT STUDIES AND RESEARCH

PA COLLEGE OF ENGINEERING MANGLORE
2022-2024

.
 DECLARATION

I, UBAID ABOOBACKER T.C (USN: 4PA22BA059) hereby declare that the project work
“SOCIAL MEDIA ADDICTION ON STUDENTS WITH REFERENCE TO KANNUR
DISTRICT has been prepared by me and submitted to Visvesvaraya Technological
University in partial fulfillment of requirements for the award of Master of Business
Administration, is a record of original work done by me under the supervision of Prof.
EERAL GEENAS ROCHE, Assistant professor, Department of Management Studies, PA
College of Engineering.

I further declare that this report has not been submitted by me fully or partially for the award
of any degree, diploma or fellowship per any other similar title. The findings in this project
report are based on the data collected by myself.

Place: Mangalore

Date:

UBAID ABOOBACKER T.C

 CONTENTS

CHAPTER TITLE PAGE NO.

1 INTRODUCTION 2-3

STATEMENT 4-5
2 OF PROBLEM
2.1 objectives
2.2 sources of data
2.3 Limitations of the study
2.4 Scope
2.5 Statement of problem

3 DATA ANALYSIS AND 6-23

INTERPRETATION

4 FINDINGS, SUGGESTIONS, 24-27

CONCLUSIONS

BIBLIOGRAPHY 28

ANNEXURE

QUESTIONNAIRE 29-33
 LIST OF TABLES

S.L NO. TABLE NAME PAGE NO.

3.1 AGE OF RESPONDENTS 11

3.2 GENDER OF RESPONDENTS 12

3.3 AVERAGE TIME SPENDING ON SOCIAL MEDIA 13

3.4 CHECKING SOCIAL MEDIA DURING A DAY 14

3.5 USAGE OF SOCIAL MEDIA IN THE MORNING AND 15

NIGHT

3.6 TRYING TO REDUCE THE SOCIAL MEDIA USAGE 16

3.7 FEELING RESTLESSNESS 17

3.8 NEGLECT OTHER RESPONSIBILITIES DUE TO 18

SOCIAL MEDIA USAGE

3.9 HIDING THE SOCIAL MERDIA USAGE 19

3.10 STRESSED OR ANXIOUS WHEN CANT CHECK 20

THE SOCIAL MEDIA NOTIFICATION PROMPTLY

3.11 DECLINE OF REAL LIFE INTERACTION BECAUSE 21

OF SOCIAL MEDIA USAGE
 COMPARISON OF SOCIAL MEDIA USAGE WITH 22
3.12 OTHERS

3.13 SOCIAL MEDIA USAGE AS A WAY TO ESCAPE 23

FROM REAL LIFE PROBLEMS

3.14 FEEDBACK FROM OTHERS EXPRESSING 24

CONCERN ABOUT THE SOCIAL MEDIA USAGE

3.15 SCROLLING SOCIAL MEDIA WITHOUT A 25

SPECIFIC PURPOSE

3.16 USING SOCIAL MEDIA WHILE DRIVING 26

3.17 TRYING TO QUIT SOCIAL MEDIA BUT FOUND IT 27

EXTREMELY DIFFICULT
 LIST OF CHARTS

S.L NO. TABLE NAME PAGE

NO.

3.1 AGE OF RESPONDENTS 11

3.2 GENDER OF RESPONDENTS 12

3.3 AVERAGE TIME SPENDING ON SOCIAL MEDIA 13

3.4 CHECKING SOCIAL MEDIA DURING A DAY 14

3.5 USAGE OF SOCIAL MEDIA IN THE MORNING AND NIGHT 15

3.6 TRYING TO REDUCE THE SOCIAL MEDIA USAGE 16

3.7 FEELING RESTLESSNESS 17

3.8 NEGLECT OTHER RESPONSIBILITIES DUE TO SOCIAL 18

MEDIA USAGE

3.9 HIDING THE SOCIAL MERDIA USAGE 19

3.10 STRESSED OR ANXIOUS WHEN CANT CHECK THE 20

SOCIAL MEDIA NOTIFICATION PROMPTLY

3.11 DECLINE OF REAL-LIFE INTERACTION BECAUSE OF 21

SOCIAL MEDIA USAGE
3.12 COMPARISON OF SOCIAL MEDIA USAGE WITH OTHERS 22

3.13 SOCIAL MEDIA USAGE AS A WAY TO ESCAPE FROM 23

REAL LIFE PROBLEMS

3.14 FEEDBACK FROM OTHERS EXPRESSING CONCERN 24

ABOUT THE SOCIAL MEDIA USAGE

3.15 SCROLLING SOCIAL MEDIA WITHOUT A SPECIFIC 25

PURPOSE

3.16 USING SOCIAL MEDIA WHILE DRIVING 26

3.17 TRYING TO QUIT SOCIAL MEDIA BUT FOUND IT 27

EXTREMELY DIFFICULT
 EXECUTIVE SUMMARY

The issue of social media addiction among students in Kannur District, drawing upon
available information up to September 2021. Social media has become an integral part of the
daily lives of students worldwide, including those in Kannur District, Kerala, India. This
phenomenon has raised concerns about its impact on students' mental health, academic
performance, and overall well-being .Social media usage among students in Kannur District
is widespread. The district, like the rest of India, has seen significant growth in internet and
smartphone penetration, making it easier for students to access social media platforms.
Common platforms include Facebook, Instagram, Twitter, WhatsApp, and Snapchat, among
others
Social media addiction, characterized by excessive and compulsive use of social media
platforms, is a growing concern. Students are at a higher risk due to their reliance on these
platforms for communication, entertainment, and information. The addictive nature of social
media can lead to negative consequences, such as decreased productivity, disrupted sleep
patterns, and strained interpersonal relationships The excessive use of social media is
associated with various mental health issues among students in Kannur District.

These include increased levels of stress, anxiety, depression, and feelings of isolation. The
constant comparison to others on social media can contribute to a decline in self-esteem and
self-worth. Social media addiction can have detrimental effects on students' academic
performance. Procrastination and reduced concentration due to frequent social media checks
can result in lower grades and decreased academic achievement. Extended screen time and
sedentary behaviour associated with social media use can lead to physical health problems,
such as eye strain, obesity, and sleep disorders, among students in Kannur District. Social
media addiction can strain family relationships, as students may become less engaged with
their families and prioritize online interactions. Additionally,

It may contribute to a lack of community involvement and face-to-face social interactions.

Efforts to address social media addiction among students in Kannur District should involve a
multi-pronged approach. Raise awareness about the risks and consequences of social media
addiction through educational programs in schools and community outreach.
INTRODUCTION
Social media has revolutionized the way we connect, communicate, and consume information.
With the advent of platforms like Facebook, Instagram, Twitter, and others, people have become
more interconnected than ever before. While social media has brought many benefits, such as
facilitating global communication and promoting social causes, it has also given rise to a new
concern: social media addiction. Social media addiction refers to the compulsive and excessive
use of social media platforms to the point where it begins to negatively impact an individual's
life. Much like other forms of addiction, such as substance abuse or gambling, social media
addiction can be insidious, gradually taking over one's daily routines, relationships, and overall
well-being.

The allure of social media lies in its ability to provide instant gratification, a sense of belonging,
and an escape from reality. The constant stream of notifications, likes, comments, and shares
can trigger a rewarding dopamine response in the brain, reinforcing the desire to seek more
engagement on these platforms. Over time, individuals can find themselves entrapped in a never-
ending cycle of scrolling, clicking, and posting, often at the expense of real-life interactions and
responsibilities.

As social media usage becomes increasingly integrated into modern lifestyles, the line between
healthy engagement and addiction can blur, making it challenging for individuals to recognize
the signs of problematic behaviour. In this age of hyper-connectivity, it is crucial to understand
the impact of social media addiction on mental health, productivity, relationships, and overall
happiness.

In this exploration of social media addiction, we will delve into its causes, symptoms, and the
potential consequences it can have on individuals and society as a whole. Moreover, we will
explore strategies and solutions to address and manage social media addiction, empowering
individuals to strike a balance between the benefits of digital connectivity and their well-being.
By gaining a deeper understanding of social media addiction, we can navigate the digital
landscape more mindfully and make informed decisions about our online presence and
interactions.

Social media plays a significant and multifaceted role in today's society, bringing numerous
benefits and opportunities. Here are some of the key reasons why social media is important.

2
Social media platforms provide a convenient and efficient way for people to connect and
communicate with others across the globe. It facilitates instant messaging, video calls, and
sharing of updates and photos, helping individuals stay connected with family, friends, and
colleagues.

Social media has become a powerful tool for sharing information and news in real-time. It
enables rapid dissemination of important updates, breaking news, and emergency alerts,
helping to keep people informed and aware of global events. Social media platforms,
especially Linked-In, are valuable for networking and career development. They allow
professionals to connect with like-minded individuals, mentors, and potential employers,
opening new opportunities and collaborations.

For businesses, social media provides a cost-effective way to reach a large audience, promote
products and services, and engage with customers directly. It has become an essential
component of modern marketing strategies. Social media platforms offer a space for
individuals to express themselves creatively. People can share their artwork, photography,
writing, and other forms of creativity, receiving feedback and encouragement from a diverse
audience.

Social media has played a pivotal role in raising awareness about social issues, supporting
various causes, and mobilizing communities for activism and positive change. Educational
Resources: Social media is a valuable source of educational content, with numerous pages,
groups, and channels dedicated to sharing knowledge on a wide range of topics. It has
democratized education, making it accessible to people regardless of their geographic location
or financial status.

Social media provides a platform for entertainment and leisure activities. People can watch
videos, follow their favourite celebrities, participate in challenges, and engage in various
recreational activities. Social media platforms allow customers to interact with companies
directly, making it easier to seek customer support, offer feedback, and resolve issues. Social
media connects people from diverse cultures and backgrounds, promoting cross-cultural
understanding and fostering a sense of global community. While social media brings these
positive aspects, it's essential to use it responsibly and be aware of potential drawbacks, such
as information overload, privacy concerns, cyberbully, and the negative impact on mental
health. Striking a balance between the benefits and challenges of social media usage is crucial
for individuals and society.

3
2.1 OBJECTIVES OF THE STUDY

• To analyse social media addiction on the students

• To understand social media usage and its potential impact on respondents' lives.
• To find out problems faced by the students through social media
• To study aspects of social media habits and effect on real-life interactions,
• To analyse attempts to quit social media completely

2.2 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve research problems.

The sample size was 30 people randomly selected from Kannur district, in this report the sources
of data .

Primary Data

Primary data has been collected through personal investigation and interviews. Personal
investigation helps us to compare the data through other sources.

• Questionnaire

Secondary Data

Data which is not originally collected but rather obtained from published or unpublished sources
such as:

i. Journals
ii. Websites

2.3 Scope of the study

The study on social media addiction on students with reference to Kannur district was
conducted on digital media platform. The study was conducted using research tools such as
questionnaire for primary data and various articles and internet for secondary data

4
2.4 LIMITATIONS OF THE STUDY

• Duration of the project is short hence an in-depth study is not possible.

• The respondent’s opinion may be bias or they may not be providing necessary
information.
• Despite repeated proofreading there is a possibility of spelling errors

2.5 STATEMENT OF PROBLEM

This study investigates that phenomenon of social media addiction among students in Kannur
district. It aims to understand the prevalence, causes ,and consequences of social media addiction
in this specific regional context, providing valuable insights for localized interventions and
solutions.

5
 TABLE NO:3.1
AGE OF RESPONDENTS

AGE RESPONDENTS PERCENTAGE

17-20 10 34

21-23 20 66

Total 30 100

CHART NO:3.1

80
70
60
50
40
30
20
10
0
1 2

17-20 21-23

INTERPRETATION

The above table 3.1 shows that 66% respondents are in the group 21-23 and 34% of the
respondents in the age group 17-20

6
 TABLE NO:3.2
GENDER OF RESPONDENTS

OPINION RESPONDENTS PERCENTAGE

Male 23 76%

Female 8 24%

Total 31 100

Male
CHART NO:5.2

24%

76%

1 2

INTERPRETATION
The above table shows that about 76% are male and 24% are female respondents. Most of the
respondents are male

7
 TABLE NO.: 3.3
AVERAGE TIME SPENDING ON SOCIAL MEDIA

OPENION RESPONDENTS PERCENTAGE

Less than 30 min 2 7

30 to 1 hours 3 10

1 to 2 hours 8 27

2 to 4 hours 10 33

more than 4 7 23

Total 30 100

CHART NO.:3.3

Average time spending on social media

7%
23% 10%

27%

33%

Less than 30 min 30 to 1 hours 1 to 2 hours 2 to 4 hours more than 4

INTERPRETATION

Hence, The above table shows that 33% of respondents spend 2-4 hours on social media.27%
spend between 1-2 hours 23% are using more than 4 hours , 10% are using 30 to 1 hour, and
7% respondents are using 7%.

8
 TABLE NO.: 3.4
CHECKING SOCIAL MEDIA DURING A DAY

OPINION RESPONDENTS PERCENTAGE

Once or twice 0 0

3-5 times 3 10

6-10 times 8 27

More than 10 19 63

Total 30 100

CHART NO.:3.4

CHECKING SOCIAL MEDIA DURING A DAY

0% 10%

27%

63%

Once or twice 3-5 times 6-10 times More than 10

INTERRPRETATION
Hence, the table shows that 63% of respondents check social media more than 10 times.27%
check social media 6 to 10 times a day.10% check social media 3 to 5 times a day. 0% are
checking once or twice.

9
 TABLE NO.: 5.5
USAGE OF SOCIAL MEDIA IN THE MORNING AND NIGHT

OPENION RESPONDENTS PERCENTAGE

Never 5 17

Rarely 7 23

Sometimes 4 13

Often 6 20

Always 8 27

Total 30 100

CHART NO:5.5

Never
Always 17%
27%

Rarely
23%

Often
20%
Sometimes
13%

Never Rarely Sometimes Often Always

INTERPRETATION

From the above table shows that 27% respondents are always using social media morning and
night. 23% are using rarely,20% are using often and 17% are never using,13% respondents are
using sometimes.

10
 TABLE NO:3.6
TRYING TO REDUCE THE SOCIAL MEDIA USAGE

OPINION RESPONDENTS PERCENTAGE

No I've never tried to reduce my usage 6 27

Yes, and I successfully reduced it 5 18

Yes, but I couldn't reduced it significantly 6 18

Yes, but I couldn't reduced at it all 13 37

Total 30 100

CHART NO:3.6

18%
27%

37% 18%

6 4 8 Yes, but I couldn't reduced at it all

INTERPRETATION

Hence , The data shows that The majority 37%, tried to reduce it but couldn't reduce it and
27% respondent have never tried to reduce their social media usage. 18% successfully reduced
their social media usage. 18% attempted to reduce it but couldn't significantly.

11
 TABLE NO.: 3.7
FEELING RESTLESSNESS

OPENION RESPONDENTS PERCENTAGE

Never 5 17

Rarely 4 13

Sometimes 3 10

Often 7 23

Always 11 37

Total 30 100

CHART NO.: 3.7

17%

37%

13%

10%

23%

Never Rarely Sometimes Often Always

INTERPRETATION
Hence, the above table shows that 37% of respondents always feel restless.23% often
experience restlessness.17% never feel restless.13% rarely experience restlessness. The
majority, 10%, sometimes feel restless. The data shows that a significant portion of the
respondents frequently experience restlessness.

12
 TABLE NO.: 3.8
NEGLECT OTHER RESPONSIBILITIES DUE TO SOCIAL MEDIA
USAGE

OPENION RESPONDENTS PERCENTAGE

Never 3 10

Rarely 4 13

Sometimes 5 16

Often 7 24

Always 11 37

Total 30 100

CHART NO.: 3.8

INTERPRETATION
Hence, the table shows that 37% of respondents always neglect other responsibilities because
of social media usage.24% often neglect their responsibilities for this reason.16% sometimes
neglect other responsibilities due to social media.13% rarely neglect their responsibilities
because of social media The majority, 10%, never neglect other responsibilities due to social
media usage

13
 TABLE NO.: 3.9
HIDING THE SOCIAL MEDIA USAGE

OPENION RESPONDENTS PERCENTAGE

No I've never tried to hide or lie about it 11 36.66666667

Yes , but only a few occasions 7 23.33333333

Yes , sometimes, when asked directly 8 26.66666667

Yes, frequently, to avoid judgment or criticism 4 13.33333333

Total 30 100

CHART NO.: 3.9

13%

37%

27%

23%

No I've never tried to hide or lie about it Yes , but only a few occasions
Yes , sometimes, when asked directly Yes, frequently, to avoid judgment or criticism

Interpretation
Hence, The above table shows that 37% of respondents have never tried to hide or lie about
their social media usage. 23% admitted to hiding it on only a few occasions.27% sometimes
hide it when asked directly.13% frequently hide their social media usage to avoid judgment or
criticism.

14
 TABLE NO.: 3.10
STRESSED OR ANXIOUS WHEN CAN’T CHECK THE SOCIAL
MEDIA PROMPTLY

OPENION RESPONDENTS PERCENTAGE

Not at all 4 13

Slightly 7 23

Moderately 8 27

Very Extremely 11 37

Total 30 100

CHART NO.: 3.10

13%

37%

23%

27%

Not at all Slightly Moderately Very Extremely

INTERPRETATION
The data shows that 37% of respondents feel very extremely stressed or anxious when they
can't check social media promptly. 27% experience moderately stress or anxiety in such
situations.23% feel slightly stressed or anxious. 13% experience not at all stress or anxiety
when they can't check social media promptly

15
 TABLE NO:3.11
DECLINE OF REAL-LIFE INTERACTION BECAUSE OF THE
SOCIAL MEDIA USAGE

OPENION RESPONDENTS PERCENTAGE

Not at all 4 13

Slightly 7 24

Moderately 8 27

Significantly 5 16

Completely 6 20

Total 30 100

CHART NO.: 3.11

INTERPRETATION
Hence the table shows that 27% of respondents feel moderately affected in terms of real-life
interaction by social media usage. 24% report a slightly impact on their real-life interactions.
20% believe social media usage completely affects their real-life interactions.16% indicate a
significant decline in real-life interaction because of social media usage.13% feel that their
real-life interactions have been not at all affected by social media usage.

16
 TABLE NO.: 3.12
COMPARISON OF SOCIAL MEDIA USAGE WITH OTHERS

OPENION RESPONDENTS PERCENTAGE

Never 5 27

Rarely 6 23

Sometimes 4 13

Often 7 17

Always 8 20

Total 30 100

CHART NO.: 3.12

17%
27%

20%

23%
13%

Never Rarely Sometimes Often Always

INTERPRETATION
Hence ,The above table shows that 27% of respondents never compare their social media
usage with others. 23% rarely make such comparisons. 20% always compare their usage with
others.17% often engage in comparisons with others' social media usage.13% sometimes
compare their social media usage with others.

17
 TABLE NO.: 3.13
SOCIAL MEDIA USAGE AS A WAY TO ESCAPE FROM REAL LIFE
PROBLEM

OPENION RESPONDENTS PERCENTAGE

Never 5 16

Rarely 6 23

Sometimes 8 27

Often 7 24

Always 4 13

Total 30 100

CHART NO:3.13

13% 17%

23%
20%

27%

Never Rarely Sometimes Often Always

INTERPRETATION
Hence , The above table shows that 27% of respondents sometimes use social media to escape
from 0-life problems. 24% often use social media for this purpose.23% rarely turn to social
media to escape from real-life problems.16% never use social media as an escape from real-
life issues.13% always resort to social media

18
 TABLE NO.: 5.14
FEEDBACK FROM OTHERS EXPRESSING CONCERN ABOUT THE
SOCIALMEDIA USE

OPENION RESPONDENTS PERCENTAGE

No I've not received any feedback 6 20

Yes, but it was positive feedback 5 17

Yes, but it was neutral feedback 7 23

Yes, and it was negative feedback 8 27

Yes, and it was genuine concern 4 13

Total 30 100

CHART NO.: 3.14

13%
20%

27%
17%

23%

No I've not received any feedback Yes, but it was positive feedback Yes, but it was neutral feedback
Yes, and it was negative feedback Yes, and it was genuine concern

INTERPRETATION
Hence, the table shows that 27% of respondents have received negative feedback from others
regarding their social media use. 23% received neutral feedback from others.20% have not
received any feedback regarding their social media usage.17% received positive feedback
from others expressing concern.13% received genuine concern from others regarding their
social media us

19
 TABLE NO.: 3.15
SCROLLING SOCIAL MEDIA WITHOUT A SPECIFIC PURPOSE

OPENION RESPONDENTS PERCENTAGE

Never 7 23

Rarely 5 17

Sometimes 6 20

Often 4 13

Always 8 27

Total 30 100

CHART NO.: 3.15

23%
27%

17%
13%

20%

Never Rarely Sometimes Often Always

INTERPRETATION
Hence, The above table shows that 27% of respondents always scroll social media without
a specific purpose. 23% never do so. 20% sometimes scroll without a specific purpose.17%
rarely engage in this behaviour.13% often scroll social media without a specific purpose

20
 TABLE NO.: 3.16
USING SOCIAL MEDIA WHILE DRIVING

OPENION RESPONDENTS PERCENTAGE

Never 7 23

Rarely 8 27

Sometimes 6 20

Often 5 17

Always 4 13

Total 30 100

CHART NO:3.16

13%
23%

17%

27%
20%

Never Rarely Sometimes Often Always

INTERPRETATION
Hence , The above table shows that 27% of respondents rarely use social media while
driving. 23% never do so.20% sometimes use social media while driving.17% often engage
in this risky behaviour.13% always use social media while driving.

21
 TABLE NO.: 3.17
TRYING TO QUIT SOCIAL MEDIA BUT FOUND IT EXTREMELY
DIFFICULT
OPENION RESPONDENTS PERCENTAGE

No I've never tried to quit completely 4 13

Yes, and it was easy to quit 8 27

Yes, but I returned to it after a short while 6 20

Yes, and it was challenging to quit 5 17

Yes, but I couldn't quit it at all 7 23

Total 30 100

CHART NO.: 3.17

13%
23%

27%
17%

20%

No I've never tried to quit completely Yes, and it was easy to quit
Yes, but I returned to it after a short while Yes, and it was challenging to quit
Yes, but I couldn't quit it at all

INTERPRETAION
Hence , the table shows that 27% of respondents tried to quit and found it easy, .23% but
couldn’t quit it at all.20% tried to quit, but they returned to social media after a short
while.17% found it challenging to quit social media.13% never tried to quit completely.

22
 4.1FINDINGS
1. Most of the respondents are Most of respondents are Females
2. More than 50 % students are using the social media more than 2 hours in a day
3. 63.33% check social media more than 10 times a day.
4. Most of them are using social media wake up in the morning and night
5. The majority, around 43.33%, tried to reduce it but couldn't reduce it at all.
6. significant portion of the respondents frequently experience restlessness,
7. The majority, 36.67%, always neglect other responsibilities due to social media usage
8. 36.67% of respondents have never tried to hide or lie about their social media usage
9. Most of the students experience very high or extreme levels of stress or anxiety when
they can't check social media promptly
10. Some of the students real-life interactions have been completely affected by social
media usage.
11. 26.67% always compare their social media usage with others.
12. sometimes students turn to social media to escape from real-life problems.
13. 13.33% received genuine concern from others regarding their social media use.
14. Most of the students always scroll social media without a specific purpose
15. Some students are using social media while driving
16. 26.67% tried to quit and found it easy to do so.

4.2 SUGGESTIONS
digital Well-being Education: Introduce digital well-being education in schools, teaching
students about the potential consequences of excessive social media use on mental health,
productivity, and relationships.
Screen Time Tracking: Encourage students to use screen time tracking apps or features on
their devices to be more aware of their social media usage patterns and set limits accordingly.
Mindfulness Practices: Promote mindfulness practices like meditation and deep breathing to
help students manage restlessness and anxiety associated with social media usage.
Time-blocking for Responsibilities: Teach students to use time-blocking techniques to
allocate specific periods for social media use and prioritize other responsibilities effectively.

23
Encourage Open Communication: Create a supportive environment where students feel
comfortable discussing their social media habits and challenges with teachers or parents
Digital Detox Challenges: Organize digital detox challenges or activities to encourage
students to take breaks from social media and explore alternative hobbies or interests.
Real-Life Interaction Initiatives: Organize events and activities that foster face-to-face
interactions among students, promoting genuine connections outside of social media.

6.3 CONCLUSION

The survey findings provide valuable insights into the social media habits of students. It
appears that a significant number of respondents are females, indicating their active
involvement in the survey. Notably, more than 50% of students spend over two hours daily on
social media, with 63% checking it more than 10 times a day. Social media seems to be a
constant presence for many, as most use it both in the morning and night. Although around
43% attempted to reduce usage, they faced challenges in doing so. Restlessness and neglect of
responsibilities due to social media usage are evident in a substantial portion of respondents.
Moreover, stress and anxiety levels rise when unable to access social media promptly. Some
students reported their real-life interactions being adversely affected, while others habitually
compare their usage with peers. Additionally, social media serves as an escape for some
students, while others scroll without a specific purpose. A concerning aspect is that a few
students admitted to using social media while driving. Encouragingly, 26% found it easy to
quit social media when they tried. Addressing these findings through education, digital detox
initiatives, and fostering open communication can promote a healthier and balanced approach
to social media usage among students.

24
 BIBLIOGRAPHY

BOOKS

⚫ Nicholas Carry, Author of the big switch

⚫ Catherine Steiner-Adar, The Big Disconnect (2013)
⚫ Alex Soong-Kim Pang , The Distraction Addiction

⚫ Amy Johnson , The Little Book OF Change

WEBSITES

https://www.staysafeonline.in

25
 QUESTIONNAIRE
Name:

1. Age of Respondents?

a)17-20

b)21-23

2. Gender of Respondents

a)Male

b)female

3. How much time, on average, do you spend on social media per day?

a) Less than 30 minutes

b) 30 minutes to 1 hour

c) 1 to 2 hours

d) 2 to 4 hours

e) More than 4 hours

4. How often do you check your social media accounts during the day?

a) Once or twice

b) 3-5 times

c) 6-10 times

d) More than 10 times

26
5. Do you feel compelled to use social media when you wake up in the morning or
before going to bed at night?

a) Never

b) Rarely

c) Sometimes

d) Often

e) Always

6. Have you ever tried to reduce your social media usage without success?

a) No, I've never tried to reduce my usage.

b) Yes, and I successfully reduced it.

c) Yes, but I couldn't reduce it significantly.

d) Yes, but I couldn't reduce it at all.

7. Do you experience feelings of restlessness or irritability when you are unable to

access social media?

a) Never

b) Rarely

c) Sometimes

d) Often

e) Always

8. How often do you neglect other responsibilities (e.g., work, study, household chores)
due to social media usage?

a) Never

27
 b) Rarely

c) Sometimes

d) Often

e) Always

9. Have you ever tried to hide or lie about your social media use from friends, family,
or colleagues?

a) No, I haven't tried to hide or lie about it.

b) Yes, but only on a few occasions.

c) Yes, sometimes, when asked directly.

d) Yes, frequently, to avoid judgment or criticism.

10. Do you feel anxious or stressed if you can't check your social media notifications
promptly?

a) Not at all

b) Slightly

c) Moderately

d) Very

e) Extremely

11. Have you experienced a decline in real-life social interactions because of social
media usage?

a) Not at all

b) Slightly

c) Moderately

28
 d) Significantly

e) Completely

12. How often do you compare your life to others' on social media, leading to feelings
of inadequacy or envy?

a) Never

b) Rarely

c) Sometimes

d) Often

e) Always

13. Do you use social media as a way to escape from real-life problems or negative
emotions?

a) Never

b) Rarely

c) Sometimes

d) Often

e) Always

14. Have you received feedback from others expressing concern about your social
media usage?

a) No, I have not received any feedback.

b) Yes, but it was positive feedback.

c) Yes, but it was neutral feedback.

d) Yes, and it was negative feedback.

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 e) Yes, and it was genuine concern.

15. How often do you find yourself mindlessly scrolling through social media without
a specific purpose?

a) Never

b) Rarely

c) Sometimes

d) Often

e) Always

16. Do you use social media in situations where it's considered inappropriate, such as
during meetings or while driving?

a) Never

b) Rarely

c) Sometimes

d) Often

e) Always

17. Have you ever tried to quit social media completely, but found it extremely
difficult to do so?

a) No, I've never tried to quit completely.

b) Yes, and it was easy to quit.

c) Yes, but I returned to it after a short while.

d) Yes, and it was challenging to quit.

e) Yes, but I couldn't quit it at all.

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