Professional Documents
Culture Documents
Andreani, F., Taniaji, T, L., dan Puspitasari, R. (2012). The Impact of Brand
Image, Customer Loyalty with Customer Satisfaction as A Mediator in
Mcdonald’s. Jurnal Manajemen Dan Kewirausahaan, 14(1), 63–70.
Chi, H, K., Huery, R, Y., Ya, T, Y. (2009). The Impact of Brand Awareness on
Consumer Purchase Intention: The Mediating effect of Perceived Quality and
Brand Loyalty. Journal of International Management Studies, 4(1), 135–144.
Kurniawati, & Alvin. (2019). Analisis Penerimaan Audit Software Bagi Auditor
Eksternal Dengan Menggunakan Pendekatan Technology Acceptance Model
(Tam). Balance Vocation Accounting Journal, 3 (2).
Rizan, Saidani, B. dan Sari, Y. (2012). Pengaruh brand image dan brand trust
terhadap brand loyalty the botol sosro, Survei Konsumen Teh Botol Sosro di
Food Court ITC Cempaka Mas, Jakarta timur. Jurnal Riset Manajemen Sains
Indonesia, 3(1).
Shin, M., Kim, H., Lim, S., dan Kim, C. (2014). The Effect of Brand Equity on
Brand Attitude and Brand Loyalty in Exhibition. EDP Sciences.