QUANTITATIVE RESEARCH – USES SCIENTIFICALLY COLLECTED AND
STATISTICALLY ANALYZE DATA.
CHARACTERISTICS OF QUANTITATIVE RESEARCH
1. LARGE SAMPLE SIZE – TO OBTAIN MORE MEANINGFUL STATISTICAL
RESULT 2. OBJECTIVITY – UNAFFECTED BY THE RESEARCHER’S INTUITION 3. CONCISE VISUAL PRESENTATION – CAN BE ILLUSTRATED THROUGH GRAPHS, CHARTS, AND TABLES 4. FASTER DATA ANALYSIS – WITH THE USE OF STATISTICAL TOOLS 5. GENERALIZED DATA – APPLIED TO THE POPULATION 6. FAST AND EASY DATA COLLECTION – USES STANDARDIZED RESEARCH INSTRUMENT 7. RELIABLE DATA - ANALYZED OBJECTIVELY 8. HIGH REPLICABILITY – REPEATED TO VERIFY FINDINGS
STRENGTH OF QUANTITATIVE RESEARCH
1. VERY OBEJCTIVE 2. NUMERICAL AND QUANTIFIABLE DATA CAN BE USED TO PREDICT OUTCOMES 3. FINDINGS ARE GENERALIZED TO POPULATION 4. CONCLUSIVE ESTABLISHMENT OF CAUSED AND EFFECT 5. FAST AND EASY ANALYSIS TRU STATISTICAL SOFTWARE 6. FAST AND EASY DATA GATHERING 7. CAN BE REPLICATED BUT NOT DUPLICATED 8. VALID AND RELIABLE
WEAKNESES OF QUANTITATIVE RESEARCH
1. LACKS OF NECESSARY DATA TO EXPLORE IN-DEPTH PROBLEM 2. DOESN’T PROVIDE COMPREHENSIVE EXPLANATION OF HUMAN EXPERIENCES 3. FEELINGS AND BELIEFS CANNOT DESCRIBE IN NUMBERS 4. RIGID AND NOT VERY FLEXIBLE 5. PARTICIPANTS LIMITED TO CHOOSE ONLY FROM THE GIVEN RESPONSES 6. INNACURATE RESPONSE 7. COSTLY
KINDS OF QUANTITATIVE RESEARCH
1. DESCRIPTIVE DESIGN – DESCRIBE PARTICULAR PHENOMENON AND SIGNIFICANT DIFFERENCES 2. CORRELATIONAL DESIGN – IDENTIFY THE RELATIONSHIPS BETWEEN VARIABLES 3. EX POST FACTO – POSSIBLE RELATIONSHIP BETWEEN PAST AND PRESENT EVENTS 4. EXPERIMENTAL DESIGN – CAUSAL RELATIONSHIP OF VARIABLES 5. SURVEY – SIMPLIEST AND EASIEST WAY 6. EVALUATIVE – OUTCOME ORIENTED / JUDGEMENT
VARIABLE – ANYTHING THAT HAS QUANTITY OR QUALITY.