Dr.

Priyanka Pandey | MBBS, MBA ⚫ Healthcare Consulting ⚫ Growth Marketing

Phone +91-8412835746 | E-mail pandey.priyanka@gmail.com | LinkedIn Id: www.linkedin.com/in/drpriyankapandey

Verticals ⚫ Pharma | MedTech | Oncology | Vaccines | Payer | Providers

Functions ⚫ Growth Marketing | Pricing | Distribution | Behavioral Analytics | Business Development | Strategy | Patient Care
Geographies ⚫ US | EU | APAC
Stakeholders ⚫ Commercial (Marketing, Sales), Customer Insights, Brand /Product, Analytics, Patient Engagement, R&D, Clinical

Director, Senior Director | Optimal Strategix Group, Bangalore, India (www.osganalytics.com) 2019 - 2022
Consulting Lead for Pharma and MedTech
o Account Management and Project Delivery leadership for global Pharma and MedTech clients
o Led a portfolio of projects on Pricing, Product Design, Market Strategy, Applied Behavioral Insights, Customer & Patient
journeys, Segmentation, Targeting, Positioning, Value Proposition and Message Strategy

Consultant, Manager | ZS Associates, Pune (www.zs.com) 2012 - 2018

Engagement Lead, Marketing projects for global pharma clients
o Marketing Strategy and Analytics for Pharmaceutical clients, with a focus on Oncology and Specialty therapies in the US and
EU markets
o Led global project delivery teams with expertise in Primary Market Research (Qual & Quant), Secondary Analytics, Patient
Journeys and Physician Segmentation
o Business Development and pre-sales on pursuits for key accounts

Senior Consultant | Aspire Advisors, Pune (www.aspire-advisors.net) 2010-2012

Growth Marketing for Health Providers
o Conducted Market landscape study for a multi-specialty healthcare Provider hospital for entry into Pune

Senior Consultant | Sahyadri Hospital, Pune (www.sahyadrihospital.com) 2010 - 2011

Consultant for preventive health check
o Led preventive health checks and wellness programs for corporate clients and walk-ins; worked closely with patients and
counselled them to help them achieve their health goals

Manager | Ruby Hall Clinic, Pune (www.rubyhall.com) 2008 - 2009

Clinical Trial Design and Operations
o Headed Clinical Trial unit and lead a team of ~15 Clinical Research Associates conducting clinical trials in areas of Oncology,
Cardiovascular & Diabetes for global pharma
o Liaised with Ethics Committee to establish SOPs and best practices

Business Analyst, Product Category Associate | Henry Schein Inc., NY, USA (www.henryschien.com) 2005 - 2007
Corporate Analytics and Category Development of Private Label Business
o Forecasting, Analytics and Category growth plans for Private Label
o Sourcing strategy and global partner assessment on key categories for Dental BU

Apollo Hospital, Hyderabad (www.apollohospitals.com)

Resident Physician| Doon Valley Nursing Home, Dehradun 2000 - 2003
Himalayan Institute Hospital Trust, Dehradun (http://hihtindia.org/ )

MBA, Marketing & Change Management | Indian School of Business, Hyderabad www.isb.edu 2003 - 2004
o US market entry strategy for a Healthcare services firm, as part of the Wharton Global Consulting Practicum
www.wharton.upenn.edu/gcp
o Product Launch viability study for a Health Supplements brand

M.B.B.S | MLB Medical College, Jhansi www.mlbmcj.in 1993 – 1999

o Gold Medal in Obstetrics and Gynecology; ENT Batch topper

Research Interests ⚫ Public Policy, Vaccines, Oncology | Hobbies ⚫ Tennis, Yoga, Hiking