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  • Swot Analysis - Week 3

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    Agapito Alferez
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    This document outlines the strengths, weaknesses, opportunities, and threats for a coffee company. The company has a strong brand image, sets high prices, and has a global supplier network, but its practices have been criticized for violating fair trade principles. Opportunities exist in expanding markets, new trends, and online sales, but the company faces threats from imitators and economic downturn.

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    Swot Analysis_ Week 3

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    This document outlines the strengths, weaknesses, opportunities, and threats for a coffee company. The company has a strong brand image, sets high prices, and has a global supplier network, but its practices have been criticized for violating fair trade principles. Opportunities exist in expanding markets, new trends, and online sales, but the company faces threats from imitators and economic downturn.

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    © All Rights Reserved
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    3 views2 pages

    Swot Analysis - Week 3

    Uploaded by

    Agapito Alferez
    This document outlines the strengths, weaknesses, opportunities, and threats for a coffee company. The company has a strong brand image, sets high prices, and has a global supplier network, but its practices have been criticized for violating fair trade principles. Opportunities exist in expanding markets, new trends, and online sales, but the company faces threats from imitators and economic downturn.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Strong brand image High prices

    Global network of suppliers Product imitability

    Standardization Violate the principles of "Fair


    Trade in Co ee”: many social
    Loyalty Programme and environmental activists
    criticized the company for its
    unethical sourcing practices

    S trengths
    w eaknesses

    O pportunities
    T hreats
    Expansion in developing
    markets (Africa and South Products can be imitated by both
    America) new and old competitors.

    Latest co ee trends and Multinationals like Dunkin Donuts


    technologies and McDonald’s (Mccafe)

    Online channels World economic recession


    ff
    ff

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