Group Assignment 3:

1. As a digital retailer, how does Alibaba provide value to Chinese consumers? What
sets of values are unique to the Chinese market?

As a digital retailer, how does Alibaba provide value to Chinese consumers?

Alibaba's venture in China has not only flourished but also contributed significant value
to consumers in the fiercely competitive online retail market. Chinese retailers greatly
benefit from Alibaba's inception, particularly considering the initial precarious state of
the retail industry in China. As time has passed, the company has undergone substantial
evolution, enabling its management to cultivate distinct values and effectively deliver
them to their customers.

- Alibaba operates as a bridge between businesses in a B2B model.

- Provides electronic payment services, shopping search engines and cloud
computing services.
- Furthermore, Alibaba offers not just consumer goods, but also investment
prospects. By operating an online retail marketplace, it eliminates the need for
businesses to invest in physical infrastructure for product sales.

What sets of values are unique to the Chinese market?

What sets Chinese markets apart is their emphasis on affordability over premium quality. The
digital landscape ensures numerous avenues for consumers to make purchases. To outpace
competitors, businesses must operate with exceptional agility.

2. Given that Alibaba does not own or distribute any of the merchandise exchanged on
its sites, describe what factors had to develop for the company to succeed