ADOBE READER

Integrated with FLEKI & PETAL AI

Subhash Mahadev
Paladi Venkat Sravan
Neeraja N

Team name: Tech Folks

 ADOBE Reader
Problem Statement Target Audience Overview of the company and the AI tools
Understanding the key drivers and deterrents for the current and potential target group. Creative Adobe Reader, developed by Adobe Inc., is a widely used software
To devise an acquisition and retention strategy for enhancing the loyalty of Adobe Consumers. professionals
application for viewing, printing, and annotating PDF (Portable
Identify opportunities and interventions to build a new product or service that revolutionizes
summary design and audio and visual content creation with the power of AI. Working Document Format) files
Present a strategy along with KPIs to achieve high customer satisfaction and brand loyalty. professionals Fliki AI is an AI-powered video creation platform that makes it easy
To identify an AI that can serve as a catalyst for the future, enabling Adobe to enhance its to create professional-looking videos from text.
operations and offer cutting-edge solutions that cater to the evolving needs of businesses, Educators Petal AI allows us to summarize, translate, and draft new content
designers, educators, and individuals.
from your documents.

Key Insights Approach

Time savings: By summarizing and tagging papers with AI, Adobe employees might save about 10 hours
each week. This might result in considerable savings, particularly for big businesses with lots of Text in
Summarized
documentation. PDF Petal AI Text
Fliki AI Video/Audio
Increased video production: We estimate, AI might enable Adobe to produce 20% more videos annually. format
Adobe might be able to reach a larger audience and get more leads as a result. 20%

INDUSTRY ANALYSIS
The global market for PDF software is Why is an upgrade and AI integration required for Adobe
expected to grow at a CAGR of 7.7% from Others
10% Reader? Others
2022 to 2027. 13%
25,000 million 5% As you can see from the data, Adobe
USA Adobe Reader
Reader is losing market share to other PDF
Adobe Reader
28%
MuPDF
20,000 million Xodo PDF Reader
35% software. 7%
China 10% The needs of users are constantly

2023
changing. Users are demanding more
India
features and functionality from their PDF
2027
15,000 million

software. Xodo PDF Reader

12%
Just the mobile PDF software market is
10,000 million
Google PDF Viewer expected to grow to $3.5 billion by 2027
15%
By upgrading Adobe Reader and
5,000 million integrating AI, Adobe can stay ahead of the
curve and offer the most innovative and Foxit Reader

0 million
World Foxit Reader
25%
user-friendly PDF software on the market.
Google PDF Viewer
18%
22%

2023 2024 2025 2026 2027


Age: 42
Dixith is a consultant who specializes in
advising strategic planning, operational
efficiency and growth strategies.
CHALLENGES:
1. Time Management: Balancing client
meetings, and project research leaves
with limited time for reading and personal
Dixith development.
Business consultant2. Information Overload: He grapples with
Mumbai a vast amount of business data, reports,
and industry news daily.
3.Client Expectations: Meeting high client
expectations and delivering actionable
recommendations can be demanding and
occasionally stressful.
USER PERSONA
Age:18
Shiva is a college student passionate
about economics and is known for his
commitment to academic excellence.
CHALLENGES
1. Heavy Workload: Balancing a rigorous
academic workload, including extensive
reading assignments, can be mentally
Shiva taxing and time-consuming.
Student 2. Study-Life Balance: Finding time for
Hyderabad both academic pursuits and leisure
activities can be challenging, impacting
his overall well-being.
3. Financial Constraints: As a student, he
has limited resources for purchasing
textbooks or additional study materials.
Age: 25
Anjana is a talented graphic designer
working in the fast- paced world of
advertising and marketing.
CHALLENGES
1. Burnout: Burnout due to long hours,
tight deadlines, and the pressure to
consistently deliver innovative designs.
Anjana 2. Client Acquisition: Finding and
Content writer securing new clients can be competitive
Delhi and time-intensive.
3. Adaptation to Trends: Staying
relevant by keeping up with evolving
design trends and technologies to
ensure designs resonate with
contemporary audiences.

PRIORITY MATRIX USER JOURNEY

Access and Launch Opening a PDF Viewing & Navigation
ENGAGEMENT / Through OPEN option
USER PERSONAS SIZE PAIN POINTS Mobile/Phone Scroll/gesture
REVENUE Double click PDF
/zoom

Creative Exporting
Professionals M S L Saving the Searching
Find or Search Interaction
document with clickable links
tool
annotations highlights
Working text box
Professionals XL XL L searching
digital signature

PRINT
Exiting
Users can directly
Educators L M M print from adobe
close the reader
 Impact on Working Professionals Metrics Measurement
FLIKIPETAL AI
Content Creation: It is a text to speech or Content Planning: Streamlines content Category Metrics to Measure
text to video converter tool which helps to creation and management, saving time by 10
create quality audio and video content. hours/week/person and meeting project
Education and E-Learning: It can convert # User Sign ups
timelines. Acquisition # Demo & Trial downloads
articles or any text-based content into
Managing Assets: Helps in handling,
video, podcasts or audiobooks with voice
organizing, and searching large volumes of
overs in a few clicks. # Active Users
visual assets such as marketing materials or
Marketing and Social Media. Amplify Your Activation # Onboarding completion
creative content. Feature adoption
Marketing and Social Media Impact with
dynamic Video Content creation Collaboration: Creative directors can
collaborate with their teams more effectively.
User Engagement
Expansion Plan Retention Subscription Renewal rate
Churn rate reduction
Product User Training & Marketing & Partnership &
Enhancement Support Promotion Ecosystem growth
ARPU
AI Powered Creative Suite Education Programs Targeted Campaigns Strategic Partnerships
Revenue Upsell & Cross-sell success
Integration with core Dedicated Support Case Studies and Third-Party Integrations Conversion rate improvement
products Success Stories: Startups and Innovation
Customizable AI Workflow Hubs
Customer advocacy
Pain Points Referral program
Information overload: Comprehending & summarizing large sets of data will be made easier Referral effectiveness
Excessive time consumption to interpret data: Time and cost Savings in terms of Man hrs. Social sharing impact
Application switching: Easy app usage by integrating multiple tools into Adobe.
ROADMAP
Transform Adobe into a creative powerhouse, bolstering its already legendary suite with the extraordinary capabilities of Fliki and Petal AI.
Empowering creative professionals, consultant managers, and users across industries with AI-enhanced tools that revolutionize content creation, elevate
productivity, and foster boundless creativity.
Forging a new era of limitless possibilities in the world of design, content, and innovation by committing to strategic partnerships, and a vibrant ecosystem
 FEATURES
SummarEase Why? Consumer Journey
SummarEase accepts PDF documents as input. It condenses PDF Increased SummarEase can save users time by generating
content into concise summary text. productivity summaries of PDF documents for them. This is
SummarEase
especially useful for long or complex PDF documents.
Multimedia Conversion: Users can choose to convert summary text Upload
SummarEase can help users to better understand PDF
into video or audio content. Improved 25%
documents by providing them with a concise
comprehension Time consumption
SummarEase transforms the summary text into engaging video overview of the main points.
reduced by 25%
Download
Summarize
presentations. Alternatively, it converts the summary text into Video and audio summaries can be more engaging and To Text
Enhanced
audio formats. engagement
easier to consume than text summaries. This can be
especially beneficial for students and other learners. Video/Audio

Omni Query
OmniQuery can extract data from PDF documents that are generated by Increased
OmniQuery can save users time by extracting data from multiple
PDF documents and then comparing and filtering the data. This
different software programs and that have different layouts. productivity is especially useful for users who need to work with large Omni Query Upload
OmniQuery can compare data from multiple PDF documents to identify numbers of PDF documents. Multipl
e Pdf’s
trends, patterns, and anomalies. This can be useful for data analysis, market 20%
OmniQuery can automatically extract data from PDF
research, and competitive intelligence. Improved accuracy
documents, which eliminates the risk of human error. Increased customer Download
OmniQuery can filter data from multiple PDF documents to focus on the satisfaction: 20% Query
data that is most relevant to the user's needs. This can save the user time OmniQuery makes it easier to compare and filter data from
multiple PDF documents, which can help users to gain deeper
and effort, and it can also help to improve the accuracy of the user's Enhanced insights insights into their data and identify trends, patterns, and Text
anomalies. Video/Audio
analysis.
Express Translate
Express Translate can translate PDF documents into over 100
When people can communicate in their preferred language,
languages, including popular languages such as English, Spanish, Improved they are more likely to be able to express themselves clearly and
communication accurately. This can lead to more productive and efficient Express
French, German, Chinese, Japanese, and Korean, as well as less communication. Translat Upload
e
common languages. Express Translate can help businesses to improve customer
Pdf’s
Improved customer 13%

A business could use Express Translate to translate its marketing satisfaction

satisfaction by making it easier for them to communicate
multiple languages
with their customers in their preferred language.
materials into multiple languages in order to reach a wider increase the sales by Download
an average of 13% Translate
audience. Enhanced Express Translate can help businesses and individuals to
enhance their productivity by saving them time and effort on
A student could use Express Translate to translate research papers productivity translation tasks. Text
Video/Audio
or other academic materials into their native language.
 WIREFRAMES

Upload Multiple
Select AI Tool PDFs here

Download the data

in desired format
Select PDFs by browsing
through Internal storage

Seamless integration of Fliki and Petal AI into the Adobe ecosystem.To empower users to efficiently
extract/filter/Compare data from multiple PDF documents with ease and precision.
 CHALLENGES

Accuracy Bias Perfomance Ease of Use Coverage

Challenge: The models may not be able
to accurately summarize, extract data,
or translate documents. This could be
due to a number of factors, such as the
quality of the data the models are
trained on, and the complexity of the
tasks the models are trying to perform.
Mitigation strategy: To improve the
accuracy of the models, Adobe can
train them on larger and more diverse
datasets. This will help the models to
learn a wider range of patterns and to
become more robust to variations in
the data.
Challenge: The models may reflect
the biases that are present in the
data they are trained on. This could
lead to the models generating
summaries, translations, or extracted
data that are biased against certain
groups of people or that reflect
stereotypes.
Mitigation strategy: To reduce the
bias of the models, Adobe can train
them on datasets that are
representative of the different
groups of people who use the tools.
Challenge: The models may be
computationally expensive and may
not perform well on large or complex
documents. This is because the
models need to process large
amounts of data in order to generate
summaries, translations, or extracted
data.
Mitigation strategy: To improve the
performance of the models, Adobe
can optimize the code and develop
new techniques for parallelizing the
tasks that the tools perform.
Challenge: The tools may be difficult
for some users to learn how to use
effectively. This is because the tools
are complex and offer a wide range
of features.
Mitigation strategy: To make the
tools easier to use, Adobe can
develop more user-friendly
interfaces and provide users with
more documentation and tutorials.
Adobe can also make it easier for
users to save and load their sessions.
Challenge: Express Translate may not
be able to translate all languages.
This is because it is difficult to train
machine translation models for all
languages, especially for languages
that have limited amounts of training
data.
Mitigation strategy: To expand the
coverage of Express Translate, Adobe
can train the models on more
languages and develop new
techniques for translating languages
that are currently not supported.

SCALABILITY & AFFORDABILITY

Pricing model: The affordability of the features will depend on the pricing model that we choos to

S W
WEAKNESS adopt. One possible pricing model is to offer the features as a subscription service, while another
STRENGTHS
Strong brand recognition High debt levels possible pricing model is to offer the features as a pay-per-use service.
Diversified customer base Expensive product
Strong financial Reliance on third-party
distributors Level of demand from customers: If there is high demand for the features, Adobe may be able to
performance
charge a lower price. However, if there is low demand for the features, Adobe may need to charge a
higher price in order to cover the costs of developing and maintaining the models.

O T
OPPORTUNITIES THREATS
Industry specific
Intense Cost of training and maintaining the models: Machine learning models can be expensive to train
tailoring
competition Piracy
Education and and maintain, especially if they are trained on large datasets. However, the cost of training and
Fluctuations in
academic partnerships maintaining machine learning models is decreasing over time, as new technologies are developed.
currency exchange
integration with third
rates
party apps
 MARKET EVALUATION PRICING
Relies on
Benefits from “LOW” “MODERATE” suppliers on
economies of scale various
Threat of New Bargaining Power technologies
Entrants of Suppliers

Strong Brand and

Reduces
Reputation
dependency on
single supplier Subscription Model:
A subscription model involves users paying a
Competitive Rivalry within the Industry
recurring fee, typically on a monthly or annual
“HIGH“ basis, to access the new feature.
Heavy Competition Basic Tier:: Includes essential features and
Continuous Innovation functionalities at an affordable price.
Pro Tier: Offers advanced features, enhanced
tools, and priority customer support at a
higher price.
Enterprise Tier: Tailored for businesses,
“MODERATE” “LOW” Established as a includes additional collaboration tools,
Alternatives administrative controls, and dedicated
industry standard
support.
Threat of
Bargaining
Substitutes
Power of Buyers Embracing the subscription model for
Adobe's new feature not only establishes
Switching costs Difficult to replicate a sustainable revenue stream but also
cultivates a mutually beneficial
Overall, Adobe Reader faces a moderately competitive landscape with high barriers to entry and a relationship with our users.
strong market position. However, it must continuously innovate and address the bargaining power of
buyers to stay ahead in the industry.
 VISION: Empower users with a comprehensive platform to effortlessly comprehend, analyze, and visually interpret extensive text
PROMOTIONAL STRATEGY

PRE LAUNCH DURING LAUNCH POST LAUNCH

PRE-ANNOUNCEMENT LIVE INFLUENCER ITERATIVE

ENGAGEMENT ON USER TESTIMONIALS
PRODUCT TEASERS DEMONSTRATIONS PARTNERSHIPS MONITORING
SOCIAL MEDIA

Host live webinars and Share early user feedback Continuously monitor and
Create anticipation by Launch interactive social Collaborate with industry
provide live demos of the and testimonials analyze the promotional
releasing teaser videos, media campaigns with influencers to review and
new featureC, showcasinCgV tFhe strategies, user
images, or posts on social countdowns, polls, quizzes, endorse the new feature,
VeFngaging with the positive engagement, and feedback
media platforms, and challenges, reaching a wider
audience and impact and value the new to fine-tune and optimize
highlighting the upcoming encouraging active audience and leveraging
addressing their feature has brought to the ongoing marketing
feature's benefits and participation and discussion their credibility
questions in real-time users approach.
capabilities. about the upcoming feature.

This strategy was to find and engage with working professionals regardless of location to drive business
Leverage customer data to drive 100% programmatic advertising strategy

Effectively self-marketing the

feature on the website
showcasing its value, benefits, OMNI query
and unique selling points to Unleash AI powered precision
capture your audience's
INCREASE
attention and drive PRODUCTIVITY,
ACCURACY AND
AI - POWERED
OMNI QUERY engagement. ENCHANCED
INSIGHTS

TRY
OMNI query!
Utilize Adobe's existing user
base by sending in-app
notifications about the new
feature to prompt exploration
and usage
Thank you!