DEPARTMENT OF BUSINESS ADMINISTRATION

MARKETING MANAGEMENT
Subject Code : 17UBA2C3
Multiple Choice Questions.

1. Modern marketing is _________.

A. price oriented. B. product oriented. C. consumer oriented. D. profit
oriented.

ANSWER: C

2. A place for buying and selling activities is called _________.

A. market. B. marketing. C. Market research. D. market information.

ANSWER: A

3. The exchange value of a good/ service in terms of money is ________.

A. product. B. price. C. buying. D. selling

ANSWER: B

4. The social aspect of marketing is to ensure _________.

A. price. B. Demand C. Low price with high quality. D. service goods.

ANSWER: C

5. Facilities for sale and purchase of agricultural products are available in _________.
A. commodity exchange B. Regulated market. C. stock exchange. D. unregulated
market.

ANSWER: B

6. Which one of the following statements is correct?

A. Selling includes marketing B. Marketing includes selling
C.Selling and marketing are the same. D. Marketing including business.

ANSWER: B

7. _________ is an element of buying.

A. Financing. B. Assembling. C. Risk bearing. D. Customer services.

ANSWER: B

8. Standardization includes ________.

A. estimating demand B. Locating sources of supply C. Grading D. product
line.

ANSWER: C

9. The prime object of marketing is _________.

A. Profit B. service. C. sales. D. consumer satisfaction.

ANSWER: D
10. Markets are created by________ .
A. nature. B.economic force. C. business men D. product.

ANSWER: B

11. The main aim of regulated markets is ____.

A. Eliminate the middle man. B. To earn more profit.
C. Increase the sales. D. Avoid distribution cost.

ANSWER: A

12. Sound marketing of a product is depended upon ____.

A. good product. B. better prices. C. consumer. D. proper distribution.

ANSWER: C

13. Agmark standardization is given to ______ .

A. industrial goods. B. agricultural goods. C. consumer goods D.
imported goods.

ANSWER: B

14. Marketing begins and end with _________.

A. Consumer B. Transport. C. price D. product

ANSWER: A

15. __________ is the first step in marketing.

A. Selling B. Buying. C. Assembling D. Financing.

ANSWER: B

16. Transportation creates _____utility

A. Time B. place. C. Form. D. storage.

ANSWER: B

17. Warehouse creates _________ utility.

A. Place B. Time. C. Form D. storage.

ANSWER: B

18. Selling is an act of _________.

A. persuasion. B. Illusion C. Forcing D. communication.

ANSWER: A

19. Anything which possess utility is ________.

A. Finished goods B. Raw materials C. Product. D. stock.

ANSWER: C
20. _______ includes the storage and protection of goods.
A. Warehouse B. Transport. C. Store house D. Godown.

ANSWER: A

21. ________ is concerned with the collection and concentration of goods of the same type
from different sources.
A. Selling B. Assembling. C. Buying D. Trading.

ANSWER: B

22. _________ brings about the change in the ownership of products.

A. MIS B. Promotion. C.Storing D. Exchange.

ANSWER: D

23. ___________ is the most fundamental aspect for any merchandise transactions.
A. Financing B. Grading. C. Insurance D. Packing.

ANSWER: A

24. _________ plays a significant role in under developed countries, as it is a multiplier of

activities.
A. Sales B. Buying C. Marketing D. Production.

ANSWER: C

25. ________ type of markets deals with purchase or sale of gold.

A. Commodity B. Bullion C. Retail D. World.

ANSWER: B

26. In _____ market, goods are exchanged and the physical delivery of goods takes
immediately.
A. Future B. Bullion C. Perfect D. spot.

ANSWER: D

27. In _______ Market, there are large number of buyers and sellers meet.
A. Imperfect B. Bullion C. Perfect D. retail

ANSWER: C

28. Which one is wrong?

A. Customer is the center of all Marketing activities.
B. Marketing focuses on the needs and wants of customers.
C. Marketing is all about selling goods and services.
D. It is concerned about satisfying customers through supply of goods and services.

ANSWER: C
29. In evolution of marketing _________ stage was concerned only with mass production of
goods.
A. Barter system B. Production orientation. C. Consumer orientation D. sales
orientation.

ANSWER: B

30. Marketing emphasizes on______.

A. Manufacturers profit B. Sellers need C. Consumers wants D.
Retailers margin.

ANSWER: C

31. A group of products that are closely related called _________.

A. Product Mix B. Product line C. Product items D. product diversification.

ANSWER: B

32. Product mix is the set of all product _________.

A. Lines and items B. Lines C. Items D. Width

ANSWER: A

33. ______ goods are meant for final consumption.

A. Convenience B. Consumer C. Specialty D. Shopping.

ANSWER: B

34. ________ are the general rules set up by the management itself in making product
decisions.
A. Product packing B. Product mix. C. Product planning D. Product policy.

ANSWER: D

35. ____________________ are products bought by individuals and organizations for

further processing or for use in conducting a business.
A. Consumer products B. Services. C. Industrial products D. Specialty
products.

ANSWER: C

36. The stage is the product life cycle that focuses on expanding market and creating
product awareness and trial is the ________.
A. Decline stage B. Introduction stage C. Maturity stage D. Growth stage.

ANSWER: D

37. ________________ is screening new-product ideas in order to spot good ideas and drop
poor ones as soon as possible.
A. Idea generation B. Concept development and testing C. Idea screening. D.
Brainstorming.
ANSWER: A
38. Technological advances, shifts in consumer tastes, and increased competition, all of
which reduce demand for a product are typical of which stage in the PLC?
A. Decline stage B. Introduction stage. C. Growth stage D. Maturity stage.

ANSWER: D

39. The following are all major stages of a product life cycle except _________.
A. Sales decline B. Market implementation C. Market introduction D. Market
maturity.

ANSWER: B

40. The correct steps in the new product development process are ________.
A. idea generation, screening, idea evaluation, development, and commercialization.
B. idea creation, market research and development, and introduction of product.
C. product positioning, idea screening, evaluation, and commercialization.
D. idea screening, idea development, marketing research, and commercialization.

ANSWER: A

41. Function of exchange is ___________.

D. Buying and assembling B. Advertising C. Warehouse D. Credit
sales.

ANSWER: A

42. Product represents _________.

D. Economic activity B. Consumers need C. Demand D. Bundle of
expectations.
ANSWER: D

43. ________ goods are meant for final consumption by consumers and not for sale.
D. Consumer goods B. Industrial goods C. Convenience goods D.
Shopping goods.
ANSWER: A

44. __________ goods are those which are used for further production of goods.
A. Consumer goods B. Industrial goods. C. Convenience goods D.
Shopping goods.

ANSWER: B
45. Goods with unique characteristics are called as______.
A. Consumer goods B. Industrial goods C. Convenience goods D.
Specialty goods.
ANSWER: D

46. _____ may be defined as the exchange of goods or services in terms of money.
A. Product B. Price C. Grading D. Branding.

ANSWER: B
47. Selling the same product at different prices is known as ______________
A. Price lining B. Dual pricing C. Geographical pricing D. Monopoly
pricing.

ANSWER: B

48. Fixing a high price for a new product will be called as

_________.
A. customary pricing. B. dual pricing. C. Price segmentation D. price
skimming.

ANSWER: D

49. Pricing based on area is called as ____________.

A. domestic pricing B. geographical pricing C. skimming pricing D. cost plus
pricing.
ANSWER: B

50. _________ is price at which a retailer sells the products to his buyers.
A. Whole sale price B. Retail price C. FOB price D. Administered
price.
ANSWER: B

51. Decline in product life cycle is __________.

A. Initial stage B. Middle stage C. End stage D. None of the
above.

ANSWER: C

52. When a company adds a lower priced item to its line of prestigious products is termed
as________.
A. trading up B. Trading down C. contraction D. expansion

ANSWER: A

53.Price of a product affects its________.

A. Advertisement B. demand C. promotion D. packing.
ANSWER: B

54.In saturation stage further increase in __________ is not possible.

A. Profit B. sales C. awareness D. promotion.
ANSWER: B

55. Feature of growth stage in PLC _________.

A. increase in sales and decrease in profit.
B. increase in sales and expenses.
C. increase in sales and profit.
D. increase in sales and promotion.

ANSWER: C
56. The words used to convey the advertisement idea is _______.
A. Advertisement B.advertisement Research C. advertisement copy. D. advertisement
budget.

ANSWER: C

57. Sales management deals with __________.

A. sales. B. market. C. product. D. profit.

ANSWER: B

58. When advertising is reached to the residential place of the people is called _______.

A. promotional advertising. B. market. C. product. D.

profit..

ANSWER: C

59.An advertisement copy must have ______ .

A. Description. B. Narration. C. Exposition. D. Report

ANSWER: A

60. The middlemen who do not take any title to goods ________
A. Retailer B. Wholesaler C. Commission houses D. Agent.

ANSWER: D

61.Zero level channel of distribution is also called as ______.

A. direct marketing. B. multilevel marketing C. two level marketing D. Micro level
marketing

ANSWER: A

62._______ gives a chance to the consumers to compare the products with their substitutes.
A. Premium offers. B. Distribution C. Contest D. Stampling

ANSWER: D

63._____ is a mass communication of information intended to persuade buyers as to

maximize profits.
A. Personal selling. B. Advertising. C. Salesmanship D. Sales promotion

ANSWER: B

64._____ is a group of persons, who are experts on various phases of advertising and related
marketing areas.
A. Promotion agency. B. Marketing agency. C. Advertising agency. D. Sales
promotion

ANSWER: C
65. Products reach the hands of customers through a number of channels, of that
the main channel is_____________
A. wholesaler. B. distributor. C. retailer. D. Agents.

ANSWER: A

66. An Example of agent middle man _______.

A. Broker. B. Retailer. C. Whole saler. D. Truck Jobbers.

ANSWER: A

67. An example of merchant middlemen __________.

A. Commission agent. B. wholesaler. C. resident buyers. D. Factors.

ANSWER: B

68. Services rendered by wholesaler to manufacturer is ________.

A. Acting as an intermediary. B. facilitating small purchase. C. advice to retailer.
D. to keep varieties of goods

ANSWER: A

69. Distribution means __________.

A. processing of goods. B. assembling of goods. C. physical transfer of goods.
D. Scatter of goods

ANSWER: C

78. Advertising creates ___________.among customers.

A. awareness. B. clarity. C. Confusion D. Belief.

ANSWER: A

70. Promotional mix includes ___________.

A. Segmentation, personal selling and sales promotion.
B. Advertising, personal selling and publicity.
C. Advertising, awareness and sales promotion.
D. Advertising, personal selling and sales promotion.

ANSWER: D

71. Distributional activities involve decisions regarding ___________.

E. advertisement. B. channels of distribution. C. decision making. D. promotion
strategies.

ANSWER: B

72.Sales promotion includes all promotional activities other than advertising,

personal selling and__________.
A. advertisement. B. publicity. C. production. D. coupon.

ANSWER: B
73. The external factors of consumer behavior are also called as _______.
A. product factors. B. specific factors. C. consumer behavior factors. D.
environmental factors.

ANSWER: D

74. The object of sales promotion is to improve_________.

A. price. B. Stock C. market share D. quality

ANSWER: C

75. Coupon is a certificate that reduces the ____ of the product.

A. price. B. Quantity C. Quality D. pack.

ANSWER: A

76. Price-off gives a temporary _____ to the consumers.

A. free sample. B. Discount C. Products D. information.

ANSWER: B

77. Advertising is a ______ communication.

A. Personal B. Functional C. non-personal D. regional.

ANSWER: C

78. Salesman explains to the consumers by giving a ______ of how to use it.
A. demonstrations. B. products. C. Price D. promotion.

ANSWER: A

79.A method which aims to capture the market and increase the sales volume is known as
_________.
A. purchasing. B. sales promotion. C. Packing D. marketing

ANSWER: B

80.Customer is a __________ .
A. Seasonal buyer. B. Regular buyer C. Public D. Government

ANSWER: B

81.Which of the following is not considered part of direct marketing?

A. Advertising. B. Inserts. C. Direct mail D. Telemarketing

ANSWER: A

82. Consumer purchasing power is determinate by ________.

A. salary. B. disposable income. C. total income D. price

ANSWER: B
83._______ is all psychological, social and physical behavior of potential consumer.
A. Consumer behavior. B. Seller behavior. C. Manufacturer behavior. D.
Household behavior.

ANSWER: A

84.A buyer makes a purchase of a particular product or a particular brand is termed as

______.
A. Purchase motives. B. Selection motives C. Patronage motives. D. Product
buying motives.

ANSWER: D

85.A careful study of _____ will facilitate the marketer in determining the size, form, style,
colour, package
etc.
A. consumer behavior. B. manufacturers potential. C. market segmentation D.
marke

ANSWER: A

86.The process whereby individuals decide whether, what, when, how and from whom to
purchase goods and services can be termed as __________ .
A. purchase motives. B. product buying motives. C. buyer behaviour D. household
behaviour

ANSWER: C

87.Motives refers to strong ___________.

A. needs. B. Emotions C. purchase power D. behaviour

ANSWER: B

88.Buying decision of a customer depends on his_____.

A. price. B. promotion. C. Attitude D. product

ANSWER: C

89.A satisfied buyer is a silent_______.

D. advertisement. B. sales man. C. promotion. D. target market.

ANSWER: A

90.A consumer chooses an alternative which gives maximum_____.

A. durability. B. Utility C. Usage D. satisfaction

ANSWER: D
91. Green Marketing ______.
A. making more products with natural ingredients.
B. B. making environment friendly products.
C. make use of more green colors in packages. D. educate marketers about the
importance of natural environment.

ANSWER: B

92. Marketing communication in the rural area has to be in _________.

C. local language. B. national language. C. press media. D. out door media.

ANSWER: A

93. The limitations of e-marketing is __________.

A. instant cash payment. B. the inability to touch and feel. C. Immediate D. Touch
and Feel

ANSWER: B

94. Websites upon which members can congregate online and exchange views on issues of
common interest are known as ______________.
A. e-marketing. B. web communition C. web casts. D. virtual communities.

ANSWER: A

95. E-marketing is best seen as _______.

A. the same as e-commerce. B. equivalent to e-business. C. broader than e-
business
D. a subset of e-
business.

ANSWER: D

96. The direct online contribution effectiveness refers to _________.

A. the proportion of sales influenced by the web site.
B. the proportion of business turnover achieved by e-commerce transactions.
C. both the first and third Answers
above.
D. the reach of audience volume of a
site.

ANSWER: C

97. Changing an existing product to suit the changing conditions ______.

A. product addition. B. product concentration. C. Product modification. D. Product
elimination

ANSWER: C

98. The main principle of cooperative marketing is _________.

A. more profit. B. increased production C. normal profit with service. D. Low price

ANSWER: C
99. __________ consists of dividing a market into distinct groups of buyers on the basis
of needs, characteristics, or behavior who might require separate products.
A. Product differentiation. B. Market targeting. C. Market segmentation. D. Market
positioning

ANSWER: C

100. Marketing research is concerned with __________.

A. anticipation of production. B. supply position. C. financial problems.
D. solution to specific problems of marketing.

ANSWER: B

Prepared By

S. Rizvan Ahamed (RA)